the iab's kieron matthews' presentation at the digital talent roadshow in bournemouth
DESCRIPTION
The IAB's Kieron Matthews presentation at the IAB's Digital Talent University Roadshow in Bournemouth. March 2010.TRANSCRIPT
New to onlineKieron Matthews - Marketing Director
Thursday, 4 March 2010
Who we are
To help marketers find the best role for online advertising and mobile, to engage
customers and build their brands
Thursday, 4 March 2010
Who
Media Owners
Agencies
Advertisers
Thursday, 4 March 2010
How
EDUCATIONTraining
Brand sessionsCase studies
Events
INSPIRATIONCreative Showcase
Case studiesPresentations
www
POLICY STEERINGCouncils
StandardsBest practice
IASHRegulatory affairs
RESEARCHInsightsAdspend
Case studiesGuides
NETWORKINGEvents
DebatesCouncils
PROMOTIONPublications
SpeecheswwwPR
Event sponsorship
Thursday, 4 March 2010
% share of revenues for H1 2009
1%3%
4.4%5%11.0%
12%
18.5%
21.9%
23.5%
InternetTelevisionPress DisplayDirect MailPress ClassifiedOutdoorDirectoriesRadioCinema
Total advertisingmarket
£7.466bn
Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
Thursday, 4 March 2010
H1 2009 Online only medium showing growth in H1 2009
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
4.60%
-7.8%
-14.5%-15.6%-16.1%
-20.4%-22.0%
-25.0%
-37.3%
Total advertising market growth = -16.6%
Thursday, 4 March 2010
H1 2009 Online only medium showing growth in H1 2009
Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet
4.60%
-7.8%
-14.5%-15.6%-16.1%
-20.4%-22.0%
-25.0%
-37.3%
Total advertising market growth = -16.6%
Thursday, 4 March 2010
Tips
10Thursday, 4 March 2010
READ
Thursday, 4 March 2010
Public
PublicThursday, 4 March 2010
G e t o u t
Thursday, 4 March 2010
Be digital
Be digitalBe digital
Be digitalBe digital
Be digital Be digital
Be d
igit
al
Be digital
Be digital
Thursday, 4 March 2010
Love
brands
Thursday, 4 March 2010
Don’t broadcast
Thursday, 4 March 2010
detail
Thursday, 4 March 2010
e x e r c i s e
Thursday, 4 March 2010
be surprising
Thursday, 4 March 2010
lead
Thursday, 4 March 2010