kai jaffe portfolio

8/9/2019 Kai Jaffe Portfolio

1/32

Kai JaffeDesign Thinker2009

Collaboration Functionality Sustainability Beauty

As an industrial designer, my passions are:

working with a team to uncover users

unmet needs and translating them intoculturally relevant, useful product experiences.

understanding a brands business strategy

and building the brand aesthetic into

successful market ready products

implementing sustainable design solutions

into every product I design


2/32

My Process: Designing with Respect

DESIGN

CHALLENGE

NEEDFINDING

UNDERSTANDING

VISUALIZINGSOURCING

MANUFACTURING

MERCHANDIZING

U T

V

LUAT

ION

V

U T

ON

IDEATE

EFINE

RESEARCHOBSERVATION

CONCEPT

GENERATION

IMPLEMENT

TEAM TEAM

TEAM

RESEARCH

where are the unrepresented

niches in the marketplace?

what would be useful, usable,

and desirable for the user?

how can we create a new

experience for the user?

what are the end-of-life issues

we will need to consider?

IDEATE

what is the whole system this

product will live within?

what would be economically

viable for both the consumer and

the producer?

are we solving the right

problem?

how would nature design that?

what are the end-of-life issues

for each concept?

REFINE

how can we make this design

more relevant, useful, and

needed?

how can the design use energy

differently?

can we lessen the part count,

eliminate the use of paint, and

simplify the manufacturing

process?

do the material choices match

up with the end-of-life issues?

IMPLEMENT

can the design be manufac-

tured economically?

which factory is the best to

make this product?

how can we tell the right

product story to strengthen the

brand

how can we lessen the

amount of packaging while still

furthering the brand message

At every step along this team-oriented

product development process, I ask

questions to make sure the team is

considering:

In this way, the team can make

informed design and manufacturing

decisions, ultimately creating a product

that is of benefit to the user, producer,

and planet

1 the person who will be

using the product

2 the company that will bemanufacturing the product

3 and how the product willeffect the environment


3/32

Heron Lamp - Inspired by NatureLittle Footprint LightingIn Progress


4/32

IDEATE

Design Challenge:

Design a fun desk lamp for

both the home and work

environement that uses an

MR16 LED bulb and can be

manufactured locally using

post-consumer polypropyl-

ene

Looking to the natural world for

organic forms, the great blue

heron became the inspiration

for this lamp


5/32

REFINE

Created a 100% scale model

and an 80% scale model forthe team to understand the

overall size of the lamp


6/32

REFINE

Went through a lamp redesign

unifying the whole shape andlessening the part count,

ultimatly bringing costs down

Final Models for Scale


7/32

Easy Spout Detergent BottleOne-Handed Measure & PourConcept for Method Products


8/32

Design Challenge:

Create a detergent containersomeone can open, measure,

and pour with only one hand

RESEARCH

Connie needs to be able to measure the detergent with one hand:

Margaret needs to be able to open and pour the detergent with one hand:


9/32

IDEATE

Inspired by:


10/32

REFINE

grab the easy pour bottle

1 2 3 4

flip the cap open squeeze bottle and fill

top to desired fill line

pour detergent into laundry


11/32

REFINE

drip catch

easy flip-up cap

fill lines

replacement bottles can be

purchased without measured

squeeze top

easy grip

twist top


12/32

Community Seeds ProjectUrban Agriculture Competition

Group Concept for IDSA Digging Deeper Competition2009 FINALISTS

IMPLEMENT


13/32

The Community Seeds Projectsmission is to foster connection

with individuals, families, and

community groups to build a

culture of sustainable, prosper-

ous urban agriculture in San

Francisco. We are planting the

seeds of urban agriculture and

community for the participantsto discover how far they can

take it.

The Community Seeds Project is

the starting point to plant, grow,

build, connect, and share

community.

IMPLEMENT

RESEARCH


14/32

In our research, we found that alarger number of people would

create and embrace community-

based agriculture if there were

more visible, straight forward,

simple tools, resources, and

technologies available

RESEARCH

IMPLEMENT


15/32

An inspirational and

educationally focused

community building website that

is focused on bringing people

together to share knowledge

and urban gardening resources,

as well as to support one

another in building urbangardens, and connecting people

together face to face

A seedling subscription

service individuals or groups

buy into in which they receive

an Urban Gardening Kit,

seasonal seedlings throughout

the year, and become part of alocal community club.

IMPLEMENT

Community Website and

Subscription Service

IMPLEMENT


16/32

One locally sewn, soft planter

made from polyethylene sheets

recycled from local Bay Area

construction sites

Four bamboo poles, for structure

and trellis support

Handles for easy moving

For superior drainage, the

planter has an inside perforated

sheet where the soil rests on and

a bottom opening for water to run

off.

Ships flat

The last special feature these

kits have is the ability to lock two

or more together into a larger

growing area.

IMPLEMENT

Urban Gardening Kit

Romantic and Modern Fondue


17/32

Romantic and Modern FondueWilliams-Sonoma$500,000 in gross revenue for the one month of holiday sales

RESEARCH


18/32

romanticindustrial

double

boiler

direct

flame

aestheticaesthetic

use

use

the niche in the marketplace:

- romantic aesthetic

- functional double boiler

the previous years design

did not stand out in the

crowded marketplace

Design Challenge:

Create a fondue pot that doesnot burn the chocolate, and

that produces an atmosphere

of romance while in use

RESEARCH

IDEATE


19/32

since fondue originally came to the US in the mid 60s, I lookedtowards the mid-century modern aesthetic--inspiration came

from this Georg Jensen salad bowl.

IDEATE

REFINE


20/32

with feedback from the associates in

the stores, designed a larger bowl to

accommodate more than two people

DoubleBoiler

chocololate

water

tea candle

the double boiler ensures

the chocolate will not burn

IMPLEMENT


21/32

worked with the factory to have

these slits hand cut while keeping

the first cost down

the soft curves of the porcelain and

light play on the wall creates the

romantic atmosphere I was after

made over half a million

dollars for the month long

holiday season

Designing for Production


22/32

Designing for ProductionEmile Henry for Williams-SonomaEH is a $5 million a year business for WS

RESEARCH


23/32

bakers

pie dishes

opportunities

for the Emile

Henry brand

no ruffles ruffles deep ruffles

Design Challenge:

Reinvigorate the Emile Henry

brand by creating a new line

of ruffled bakers and a deep

ruffled pie dish that can be

easily manufactured at the

existing Emile Henry factory

Researched existing products in the market

IDEATE


24/32

Designed overall aesthetic

Looked towards classicarchitectural details for

inspiration

IMPLEMENT


25/32

Assessed manufacturability at the Emile Henry factory

Going to the factory in France

helped me understand their

production methods so I couldcreate timeless baker and pie

dish designs that fit into EHs

existing production line

Created production-ready designs with model makers

Portable, Customizable, and Healthy Teen Snacks


26/32

, , yConcept

RESEARCH


27/32

Trends in the $61 Billion Snack Food Market:

natural/organicand healthy

portability andconvenience

food barswith nuts

flavor blends

data from 2005, www.marketresearch.com

RESEARCH


28/32

Colton ScottAge 17High School Junior

Colton eats snack foods:

on the bus to school after schoolduring breaks at school

able to fit into his

social interactions

portable, neat,

and clean

ready on his

schedule

exciting flavorscustomizable healthy

these needs match to the food trends

For Colton, snacks need to be:

Design Challenge:

design a natural, portable,

and customizable snack food

with container to specifically

fit into a teens schedule and

social interactions

IDEATE


29/32

on the bus to school1Concept

1 2 3

The next generation, made-to-order snack bite.You choose the shell, the filling, and who to share it with!

Concept Properties:

IDEATE


30/32

during breaks at school2Concept

Concept Properties:

energems

1 2

The all natural mix and match energy gum.Create the ultimate recipes for you and your friends.

IDEATE


31/32

after school3

Concept

Concept Properties:

1 2 3

Power when you need it!For that peanut pick-me-up, simply choose

your powerUP number and squeeze

4


32/32

Kai JaffeDesign Thinkerc 2010

[email protected]://designwithrespect.blogspot.com/

kai jaffe portfolio

Documents