jumbo king

Download Jumbo King

Post on 15-Oct-2014




6 download

Embed Size (px)


Name of the Entrepreneur and Enterprise Mr. Nitesh Lalla Breeze Enterprise

Profile of the Entrepreneur Nitesh Lalla, 28 Education: MBA Previous work experience: 4 years in Hotel Industry Company: Jumbo King Belief in Best Service Liking towards serving people keeping Hygiene factor in mind

Product & Franchise DescriptionMENU : Regular Combo Grill Combo Butter Grill Combo Chhole Combo Chhole with Cheese Combo Schezwan Combo Schezwan Cheese Combo Paneer Combo Paneer with Cheese Combo Jumbosa ***

Product Description Benefits - hygiene and quality standards Pricing - middle and lower class commuters(Price conscious but pleasure-seeking )

Product Specification a certain level of technology and hygiene into the process a genuine and high-quality product the process handled by someone very competent use the finest quality ingredients such as the best oil

Franchise Description Jumbo King is India s Largest selling Vada pav Currently Jumbo King only has its outlets near railway stations 40+ Franchisee in Mumbai Training Provided: Initial Franchisee Certification Programme for 2 days and then continuous upgradation Marketing Support: Branding, Promotions, Tie-ups, various Marketing activities to keep desired sales level.Agreement Terms:

Initial Terms 9 years, to be renewed every 3rd year of operation.

Location of the Enterprise ULHASNAGAR STATION

Market Research 150,000+ vada-pav s are sold every day in Mumbai alone 75% of vada-pav purchasers are 16 to 25 years old Over 9 Cr. Vada pavs sold till date Selling & Value proposition Quick, Convenient and hygienic Competitors Indirect Competitor(McDonald's) and Direct Competition is from Vada pavs sold on roadside It is of utmost importance to position the brand along parameters such as affordability, local taste and quick service since these features can differentiate it from the existing competition

Market ResearchRequirements from a Franchisee : Investment of Rs.10-12 lac for express counter Reatil Space of 300--1000 sq.ft ownership / lease basis Time commitment of 10/12 hours per day to Jumboking business Recruitment Process : All Mumbai and Thane based enquiries are called to Mumbai Office for Jumboking presentation. Shortlisting is done for a second round where prospective franchisees are given details of project profit and loss account. In third round M.O.U is signed and franchisee is given hand book detailing how to make Jumboking outlet operational

Sources of FundsInternal sources : Personal sources(2 Lakhs) Own Investment(6 Lakhs)

External sources : Loan capital - bank loan (4 Lakhs)

Laws governing to the Business & Registration of BusinessFranchise Disclosure and Registrations Laws Federal Business Opportunity Laws Franchise Relationship Laws Consumer Protection Laws and Unfair Trade Practices Laws (Little FTC Acts)

Licenses Required Shops & Establishment Certificate BMC Health License ( to serve food) Maharashtra License under Food and Drug control Act, Govt. of India Water Connection Certificate as per Grade Police Registration Certificate Sales Tax Registration Certificate under Bombay Sales Tax under Sec. 22/22A-1059.

Manpower RequirementStrength of 5 : 1 Supervisor 1 Senior Supervisor 3 others to look after the core activities