judi hays restaurantville

Download Judi Hays Restaurantville

Post on 18-Aug-2015

8 views

Category:

Documents

2 download

Embed Size (px)

TRANSCRIPT

  1. 1. Texas Restaurant Association Website Development & Launch BUSINESS MARKETING: A CASE STUDY Judi Radice Hays | (512) 730-1499 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays
  2. 2. Led the launch of Restaurantville.com, a new website that incorporated e-commerce, discussion forums and web-based training. Within six months of launch, delivered significant gains in site visits, impressions, visitor sessions and unique visitors. JUDI RADICE HAYS VP COMMUNICATIONS Copyright 2014 Judi Radice Hays
  3. 3. Replaced txrestaurant.org as official TRA site Launched at SW Foodservice Expo Site uses buildings to organize content friendly community feel ease of updating keeps content fresh reflects areas of interest for professionals RESTAURANTVILLE.COM Copyright 2014 Judi Radice Hays
  4. 4. To serve as the one-stop resource To promote the Texas Restaurant Association To provide low-cost, high-quality Web-based training OBJECTIVES Copyright 2014 Judi Radice Hays
  5. 5. 73% restaurant owners, managers, employees 17% foodservice industry suppliers 4% educators 6% other related foodservice industry occupations 90% live in Texas 45% are TRA members DEMOGRAPHICS Copyright 2014 Judi Radice Hays
  6. 6. Political advocacy, legislative alerts Food & Service News article database Market research and statistics Human resources management Career development Industry news and events via FSNonline.com Site updated daily Idea Exchange updated biweekly (FSNonline) CONTENT CREATION Copyright 2014 Judi Radice Hays
  7. 7. TRA/NRA online membership Customizable employee handbook TRA/NRA industry products Employment Center (foodservice.com) SW Food Expo online registration Online Book store Web-based training FSN Buyers Guide E-COMMERCE FEATURES Copyright 2014 Judi Radice Hays
  8. 8. Discussion Forums Posting Press Releases Calendar of Events Searchable database of Texas Bar Code grads INTERACTIVE FEATURES Copyright 2014 Judi Radice Hays
  9. 9. RESPONSIVE DESIGN Copyright 2014 Judi Radice Hays
  10. 10. HOME PAGE Copyright 2014 Judi Radice Hays
  11. 11. Online training and certification for the foodservice industry Resources for educators Register for TRA ServSafe training Career development resources Gateway to www.Campus2go.com LEARNING: CAMPUS Copyright 2014 Judi Radice Hays
  12. 12. TRA - your political muscle Timely legislative updates TRA political victories Food law Community involvement Contact your representative Government affairs information ADVOCACY: CAPITOL HILL Copyright 2014 Judi Radice Hays
  13. 13. Network with other foodservice professionals Share industry opinions Chapter resources Meet the chapters Event registration Employee of Year awards NRA restaurant neighbor award COMMUNITY: COFFEE HOUSE Copyright 2014 Judi Radice Hays
  14. 14. Endorsed services for TRA members Food & Service News Updates Searchable Buyers Guide Safety products Research products Manager tools COMMERCE: GENERAL STORE Copyright 2014 Judi Radice Hays
  15. 15. Facts & figures Research statistics Professional guidelines Links to resources Bilingual forms Database of FSN articles RESEARCH: LIBRARY Copyright 2014 Judi Radice Hays
  16. 16. Recruiting & hiring resources Customizable employee handbook I-9 forms and more to download Human resource tools Job bank (foodservice.com) Employment policies CAREER: SOLUTION CENTER Copyright 2014 Judi Radice Hays
  17. 17. Gateway to FSNonline.com survey (changes weekly) FSN media kit for advertisers FSN articles posted monthly Post and read press releases Industry calendar Idea exchange forum Read daily foodservice industry news MAGAZINE: NEWSSTAND Copyright 2014 Judi Radice Hays
  18. 18. FOODSERVICE NEWS ONLINE Copyright 2014 Judi Radice Hays
  19. 19. Gateway to TRAs tradeshow Virtual tradeshow 365 days a year EXPO: CONVENTION CENTER Copyright 2014 Judi Radice Hays
  20. 20. EXPO TRADESHOW Copyright 2014 Judi Radice Hays
  21. 21. RESTAURANTVILLE: MAKE IT YOUR HOME TOWN Copyright 2014 Judi Radice Hays
  22. 22. judihays@gmail.com (512) 730-1499 linkedin.com/in/judihays @askjudihays at Twitter JUDI RADICE HAYS VP COMMUNICATIONS Copyright 2014 Judi Radice Hays