jonathan macdonald: maximising the opportunities in a changing digital landscape
TRANSCRIPT
Jonathan MacDonald @jmacdonald
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Purpose
Thought
Purpose
Thought
Angles
Purpose
Thought
Angles
Purpose
Speed
Thought
Angles
Purpose
Speed
Courage
Purpose
Jan, 2012!
Our ability to innovate is directly proportional to our ability to elevate
Thought
Purpose
98%
Thought
Angles
Purpose
Less!Feasible!
Feasible!
Innovative!Common!
Ignore!
Hygiene! Next!
Goal!
jmac.io/oslo2310
Thought
Angles
Purpose
Speed
Risk!Growth!
Time!
Linear!
Exponential!
Disruption!
Change! Low threat rating! Inflection point!
Test!
Learn!Improve!
Opportunity!Growth!
Time!
Linear!
Exponential!
Disruption!
Thought
Angles
Purpose
Speed
Courage
ROI
Risk Of Inaction
86% of innovation is low risk and generates around 30% of company profits.
14% of innovation is radical and generates around 70% of company profits.
Source: Insead 2014
