A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI. Mutliple years experience managing large brands online with six-figure monthly spend. Experienced in managing all promotional and educational email campaigns to optimize brand recognition, revenue and retention.

Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools. Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis. Fundamental skills in Adobe products and HTML.

JON LEE CLARK'S

PROFESSIONAL EXPERIENCE

EMPLOYMENT HISTORY

TECHNICAL EXPERIENCE

Bachelors of Science in Marketing and Accounting Minor, May 2002

New York, New York February, 2013 - Present

New York, New York December, 2008 - July, 2010 : Search Account Manager

Managed large scale ad-spend across mutliple clients including two Fortune 500 companiesProvide world-class service to a portfolio of premium strategic clientsPre-sales engagement work including proposal developmentDevelop, recommend, and execute proposal, account, & campaign strategyDrive full client management and issue resolutionLead adCenter training for clientsServe as a Microsoft representative/search expert at industry eventsServe as a Microsoft representative/search expert at industry events

New York, New York July, 2008 - December, 2008 : Search Media Analyst

Partner with Sales to deliver great results for customersAnalyze performance of Customer’s portfolio of paid search marketing campaignsConduct deep data analysis to inform strategic marketing insights and optimization requirementsProvide advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategiesProvide in-depth consulting services to high spend advertisersRecommend on-going creative and pricing strategies to improve Customer resultsCraft on-going targeting recommendations based on audience composition analysis and geographic campaign requirementsCraft on-going targeting recommendations based on audience composition analysis and geographic campaign requirementsProvide ongoing reporting of search program performance metricsAttend client meetings to provide key insights on optimization strategies, AdCenter training and vertical intelligence.Serve as vertical and search expert at industry eventsResearch industry and vertical trends

San Diego, California : Founder and Consultant

Provide consulting services in search engine marketing, Internet marketing, search engine optimization/SEO, search engine marketing/SEM, Pay Per Click Marketing (PPC) Social Media/SMO, web site design, web development, e-commerce, e-mail marketing, website analysis, and website maintenance for non-profits, affinity organizations and small to mid-sized businesses.Implemented Search Engine Optimization (SEO) and had websites listed with multiple top 10 listings.Execute SEM documents such as: Keyword generation & segmentation, Forecasting, Insertion Orders, Ad copywriting, & Performance Reporting.Developed Affiliate Program for new client retention and revenue stream.ActivelyActively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.

Harrisburg, PA August 2005 to March 2007 : Search Marketing Manager

From August 2005 to July 2006 achieved a 54% growth in PPC lead generation contributing to an overall company growth of 40%.Managed search engine marketing (SEM) and Pay Per Click (PPC) campaigns consisting of approximately 5,000 keywords across Google Adwords, Yahoo! Search Marketing and Ask.com pay per click advertising platforms.Coordinate online advertising media and online marketing media buys.Research, analyze and recommend web sites for HydroWorx to advertise.UtilizeUtilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high click-through.Implement website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads.PreparePrepare PR campaigns to generate 'buzz' for the company by aligning communication tone and strategy with corporate vision and business objectives including press releases and news-cast interviews.

Search Engine Marketing - SEO Optimization, PPC Management, Analytics, Link Building Strategy, Keyword Research.Applications - MS Office, Google Adwords Editor, Adobe Photoshop, Dreamweaver, Pinnacle Studio Plus, Quick Books.Traditional Marketing - Trade Shows, Public Relations, Press Releases, E-mail Marketing.Analytics - WebTrends, Websidestory, Google Analytics, Urchin.Languages - HTML, CSS.Pay Per Click - Google AdWords, Yahoo Search Marketing, MSN adCenter, Ask.com, Miva, LookSmart, Enhance, ABC Search, GoClick.com.

Interactivate Inc San Diego, CA April 2007 to July 14, 2008 : Search Marketing Specialist

Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.Manage 30 + Pay Per Click (PPC) campaigns with an approximate spend of $1.1 million in Google Adwords, Yahoo Search Marketing, and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.Work exclusively with Director of Search Marketing to strategize, up sell, and analyze ROI for PPC management offerings.Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Web Side Story (HBX) and Google Analytics-Urchin.ProvideProvide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.Lead role in landing page development, implementation, multi-variant testing and consulting.

New York, New York January, 2011 - February, 2013

New York, New York July, 2010 - January, 2011

Mexico – Experienced Mexican lifestyle and economic position through Spanish language education, home-stay, and attending political, business and social functions.

EDUCATION`

Google AdWords Qualified Professional

Yahoo Search Marketing Ambassador

SEARCH MARKETING CERTIFICATIONS

SEARCH MARKETING SPECIALIST RESUME