seasonal website marketing
DESCRIPTION
Not just for Christmas, Hanukkah, or Valentine's Day, this presentation focuses on how to use past seasonal data and simple, free tools to improve your seasonal website marketing. Includes SEO, content marketing, and PR tips.TRANSCRIPT
Seasonal Website MarketingUsing Past Data Trends & Simple Tools to Improve
Website Marketing for Cyclical Opportunities
Seasonal Website Marketing
To Every Thing There is a Season…
Seasonal Website Marketing
“With the start of spring and change of weather, many
Americans visited pharmacy sites for helping battling seasonal
allergies and colds.”Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013
Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities
Seasonal Website Marketing
If You’re Not Collecting Data…
Seasonal Website Marketing
…Start Today.
Seasonal Website Marketing
What to Focus On1. Conversions
2. Traffic 3. Popular Content
Seasonal Website Marketing
Look For Trends
Seasonal Website Marketing
Can You See Any Trends?
Seasonal Website Marketing
That’s Easier.
Seasonal Website Marketing
Find Big Monthly Jumps
Seasonal Website Marketing
And Smaller Jumps
Seasonal Website Marketing
This is Interesting…
Seasonal Website Marketing
2 Questions to Ask1. Why is this happening?
2. How can we take advantage of it?
Seasonal Website Marketing
How to Get the Advantage1. Understand the trend
2. Create your plan a year ahead of time 3. Execute on time (no later than 6
months ahead of time for SEO) 4. Measure and analyze, repeat
Seasonal Website Marketing
Extra Tips1. Promote top products from previous season
2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days
Using Simple Tools to Improve Website Marketing for Cyclical Opportunities
Seasonal Website Marketing
The Tools1. Google Trends
2. Google Instant Search 3. Google News
4. HARO
Seasonal Website Marketing
Can You Guess?
Seasonal Website Marketing
“Christmas Sweater”
Seasonal Website Marketing
Seasonal Website Marketing
9 Content Marketing Ideas
Seasonal Website Marketing
Want Some Links?Journalists are searching for seasonal topics
Seasonal Website Marketing
Seasonal Website Marketing
HAROwww.helpareporter.com 1. Sign up as a source
2. Look for seasonally topical requests
Seasonal Website Marketing
Free Tip: Recycle Seasonal Pagesa. Avoid dates in URLs
b. Keep URL live all year long (no 404!) c. Modify content immediately after event
passes to avoid confusion for visitors
Seasonal Website Marketing
Questions?www.mwi.com
@getmwi