marketing for tradies website
DESCRIPTION
www.tradiemarketingsecrets.com How tradesmen can grow their business the fast way. 101 tradie marketing secrets to generate hundreds of leads, cement client loyalty, increase referral business and improve profits by up to 90%. This program has been specifically designed for tradies by a marketing expert with extensive experience and qualifications in marketing. Visit the website to get your free ebook "12 Common Mistakes That Most Tradies Make" and a free 12 part Marketing training course. This is Gold. www.tradiemarketingsecrets.comTRANSCRIPT
![Page 1: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/1.jpg)
An IMPORTANT Message To All Tradesmen Who Want To Make
More Money!
By Annette Welsford• Marketing Consultant• 30 Years Marketing Experience• Masters Degree in Marketing• 45 online businesses• Successful Author• Marketing Coach
![Page 2: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/2.jpg)
How To Make More Money During a Recession
Principles remain the same whether there’s a recession on or not.
• Have excellent marketing, sales and customer service systems
• Be competitive
![Page 3: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/3.jpg)
How Do You Become More Competitive?
• Reduce prices?
• Work more hours?
• Cut costs?
• Offer more services?
• Enter new market segments?
• Become Marketing Savvy
Maybe
Maybe
Maybe
Definitely!
![Page 4: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/4.jpg)
7 Steps to Business Success
1. Plan Your Success2. Know Everything3. Specialise4. Understand your market5. Be different6. Get Marketing7. Measure and Systemise
![Page 5: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/5.jpg)
1. Plan Your Success
NOW
HOW
WHERE
![Page 6: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/6.jpg)
2. Know EverythingDO A SWOT ANALYSIS ON YOUR BUSINESS
• Competitor’s Strengths (and yours)
• Competitor’s Weaknesses (and yours)
• Market Opportunities
• Market Threats
![Page 7: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/7.jpg)
3. Specialise• Become an “expert” in a niche
• Capture 80% small market rather than 2% of large market
• Provide differentiation from competitors
• = Charge more
![Page 8: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/8.jpg)
4. Understand Your Market
• What do they want?
• What do they hate?
• What are their issues?
• How do they choose?
• What other opportunities do they have for you?
![Page 9: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/9.jpg)
5. Be Different• Train your staff to provide a wonderful
experience
Attitude, grooming, tidiness, cheerfulness
• Provide services when people need them
• Offer more value – really help them
• Provide a guarantee – reduce risk
![Page 10: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/10.jpg)
6. Get Marketing1. Develop your brand and offer
2. Generate a regular stream of new enquiries
3. Create professional quotes/tenders
4. Follow up – then follow up
5. Build trust to get repeat business
6. Build loyalty to generate referrals
7. Offer more products/services
![Page 11: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/11.jpg)
Marketing Strategy 1 Review Your Brand and
Offer • Your business name and tagline
• Your logo
• Brand implementation
![Page 12: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/12.jpg)
Marketing Strategy 2 Attract New business
(Domestic example)
• Local paper ads
• Free publicity
• Neighbour bags
• Website enquiries
• True Local and other directory listings
![Page 13: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/13.jpg)
Use Effective Copywriting• Plan the ad’s objective
• Attract Attention - Benefit Headline
• Engage Reader - Use Emotion
• Differentiate – Why are you different
• Reduce Risk - Provide proof
• Tell them what you’re going to do – step by step
• Invite Response – phone, email, website, address
At Last! A Carpet Layer Who Vacuums!
![Page 14: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/14.jpg)
Local paper ad – low cost
![Page 15: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/15.jpg)
![Page 16: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/16.jpg)
![Page 17: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/17.jpg)
![Page 18: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/18.jpg)
Electrical faults start over 2,000 house fires in Australia every year
Make sure it doesn’t happen to you.
Electrical experts Bright Sparks have released the following safety tips to help home owners in Cairns to reduce the risk of fire.
1. Check ……………………………
2. Check …………………….
Call Bright Sparks for a free fire safety fridge magnet and keep your home safe from fire
Generate PublicityNewspaper Article - Free
![Page 19: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/19.jpg)
Website Enquiries
• 90% people search for products and services online
• What makes a good website?
• Your sales tool
• Strong offer and differentiation
• Lots of value – information, problem solving, bonuses, testimonials,
• Fresh content
• Call to action - easy to respond
![Page 20: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/20.jpg)
Web Enquiries
![Page 21: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/21.jpg)
Build Customer Focused Website
![Page 22: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/22.jpg)
Web Enquiries
![Page 23: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/23.jpg)
Market Your Website
Online Directories
- www.yellowpages.com.au
- www.truelocal.com.au
- www.tradeconnect.com.au
- www.smartbuild.com.au
![Page 24: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/24.jpg)
Marketing Your WebsiteGoogle Advertising
![Page 25: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/25.jpg)
Marketing Strategy 3 Provide professional
quote/tender1. Research - with list of questions to ask
2. Use a well written typed quote template
Deliver the benefits
Ask for the business
Provide a bonus
Provide proof
2. Get initial help with preparing professional tenders
![Page 26: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/26.jpg)
Marketing Strategy 4 Follow Up
1. Contact within 48 hours - by phone, email, in person
2. Overcome objections
3. If unsuccessful – find out why
4. Learn from failure and improve
5. Stay in touch – send a thankyou card
6. Stay in touch – other products, special offers, newsletter, events
7. Don’t give up till they tell you not to contact again
![Page 27: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/27.jpg)
Marketing Strategy 5 Build trust & repeat business
1. Ask for satisfaction rating and publish results
leave short survey or reply envelope
or follow up with phone call
2. Get Testimonials
3. Send maintenance/ safety check reminder card
4. Send details of other products and services
5. Run training courses
![Page 28: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/28.jpg)
Marketing Strategy 6 Build loyalty
Send customer appreciation card
![Page 29: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/29.jpg)
Earn referrals – quality, service
Ask for referrals - cards
Reward for referrals
Implement referral system
Marketing Strategy 7 Generate Referrals
![Page 30: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/30.jpg)
(Average of 5-7 contacts to secure business)
Newsletters, emails, cards
Other products and services
Training courses
Marketing Strategy 8 Stay In Touch
![Page 31: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/31.jpg)
Measure effectiveness
Beat the control
Involve your team
Reward your team
Maintain training and personal development
Grow your profits
Measure, Learn, Involve, Improve
![Page 32: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/32.jpg)
Become Marketing Savvy
Marketing is the only business function which generates money
Everything else is a cost
Learn it, implement it and prosper
![Page 33: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/33.jpg)
Join Tradie Marketing SecretsA Mentoring Program and Marketing Service
Designed Specially for Tradespeople
![Page 34: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/34.jpg)
![Page 35: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/35.jpg)
Join Tradie Marketing Secrets1. Weekly eclasses emailed to you – with detailed training in
marketing campaigns you can implement now
2. Videos showing you how to do things yourself – emails, websites, internet marketing, customer research, customer management systems
3. Professional critique of your marketing collateral
4. Access to discount web design, hosting and graphic design services
5. Access to our list of cheap outsource resources
![Page 36: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/36.jpg)
Join Tradie Marketing Secrets 6. Templates you can adapt and use in your own
business - ads, letters, quotes, flyers,
7. Teleseminar training every month
8. Interviews with successful trade business owners
9. Discount or free tickets to advanced marketing, internet and wealth creation workshops
![Page 37: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/37.jpg)
$2388 in Bonuses Bonus 1 - Two tickets to the life changing Mental Toolbox Workshop by Paul Blackburn (valued at $1997)
Bonus 2 – Analysis of Your Financial Personality Profile (valued at $300)
Bonus 3 – Investing in You ebook on success tactics (valued at $47)
Bonus 4 - Commonsense Referral Marketing" ebook – how to get a constant stream of referrals. (valued at $47)
![Page 38: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/38.jpg)
Join Tradie Marketing Secrets
For Only $97 per month
To ensure your business survives and grows
www.commonsensemarketing.com.au/tradies
![Page 39: Marketing For Tradies Website](https://reader036.vdocuments.site/reader036/viewer/2022062613/54532d67b1af9f17128b4751/html5/thumbnails/39.jpg)
Tradie Marketing Secrets Remember :
It’s the best Marketer who always wins business . . .
Not the best tradie!
www.commonsensemarketing.com.au/tradies