seasonal marketing

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HIGH IMPACT Yuswohady www.yuswohady.com MarkPlus Institute of Marketing SEASONAL MARKETING “LEBARAN MARKETING” THAT SELLS * Lebaran is day of celebration at the end of fasting month

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Page 1: Seasonal Marketing

High Impact Seasonal Marketing

HIGH IMPACT

Yuswohadywww.yuswohady.com

MarkPlus Institute of Marketing

SEASONAL MARKETING“LEBARAN MARKETING” THAT SELLS

* Lebaran is day of celebration at the end of fasting month

Page 2: Seasonal Marketing

High Impact Seasonal Marketing

WhyThe 7 Reasons

Lebaran Marketing

WhatThe 6 Goals

HowThe 9 Tactics

7-6-9

Page 3: Seasonal Marketing

High Impact Seasonal Marketing

REASONS why Lebaransells products

Page 4: Seasonal Marketing

High Impact Seasonal Marketing

People tend to buy MORE products during Lebaran

7 REASONS Why Lebaran Sells Products

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Page 5: Seasonal Marketing

High Impact Seasonal Marketing

People are determined

to purchase products, so it is EASIERto persuade them

7 REASONS Why Lebaran Sells Products

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Page 6: Seasonal Marketing

High Impact Seasonal Marketing

Most purchases concern GIFTS to others, price is LESS significant

7 REASONS Why Lebaran Sells Products

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High Impact Seasonal Marketing

7 REASONS Why Lebaran Sells Products

The time of celebration is LIMITED and specific. People cannotleave for tomorrow

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High Impact Seasonal Marketing

7 REASONS Why Lebaran Sells Products

People connectLebaran celebrations with their CHILDHOOD& “PULANG KAMPUNG”. That makes them more emotional

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Page 9: Seasonal Marketing

High Impact Seasonal Marketing

7 REASONS Why Lebaran Sells Products

It is not always necessaryto offer Lebaran-related productto increase your sales

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High Impact Seasonal Marketing

7 REASONS Why Lebaran Sells Products

Marketers do nothave to invent newor never before-used methodsto create interest in seasonal products.

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High Impact Seasonal Marketing

WhyThe 7 Reasons

Lebaran Marketing

WhatThe 6 Goals

HowThe 9 Tactics

7-6-9

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High Impact Seasonal Marketing

Marketing approach that links programs to a seasonal celebrations or events

WHAT IS SEASONAL MARKETING?

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High Impact Seasonal Marketing

LEBARAN MARKETING: THE GOALS

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GOALS

Sells, Sells, Sells

Market Education

Touch Customers’ Heart

Build Community

Close to Customers

Spiritualize Customers

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High Impact Seasonal Marketing

Sells, Sells, Sells1

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High Impact Seasonal Marketing

Market education2

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Touch Customers’ Heart3

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Touch Customers’ Heart3

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Touch Customers’ Heart3

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Touch Customers’ Heart3

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Build Community4

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Build Community4

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Build Community4

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Build Community4

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Build Community4

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Close to Customers5

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Close to Customers5

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Spiritualize Customers6

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Spiritualize Customers6

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High Impact Seasonal Marketing

WhyThe 7 Reasons

Lebaran Marketing

WhatThe 6 Goals

HowThe 9 Tactics

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High Impact Seasonal Marketing

The 9 Powerful Tactics of Lebaran Marketing

1. It’s a celebration. Remember, they are not price sensitive.2. Not only Discount! Be creative !!!3. Be emotional, be spiritual4. Timing is the key !!! Lest than 15 day before D-day5. Collaborate with others to add value6. Don’t forget the free gift. Your product is a gift.7. See from your customer’s point of view8. Craft your customized “Lebaran” product9. Integrated “pull” and “push”

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High Impact Seasonal Marketing

Beli Royko untuk masakan spesialbagi keluarga di bulan puasa

Beli pakaian anak dan keluargauntuk suasana lebaran

The 9 Powerful Tactics of Lebaran MarketingTactic #1: It’s a Celebration

Page 33: Seasonal Marketing

High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #2: Not only discount. Be creative!!!

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #3: Be Emotional, be spiritual

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #4: Timing is the key!!!

Fasting month Idul Fitriday 1

Idul Fitriday 2

Max Max

Christmas New Year Chinese New Year

MaxMax

Spen

ding

Spen

ding

Page 38: Seasonal Marketing

High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #5: Collaborate with others

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #6: Don’t forget the free gift

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #7: See from your customers’ point of view

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High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products

Page 42: Seasonal Marketing

High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Craft your customized Lebaran products

Page 43: Seasonal Marketing

High Impact Seasonal Marketing The 9 Powerful Tactics of Lebaran MarketingTactic #8: Integrate “pull” and “push”

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High Impact Seasonal Marketing

THANK YOU

www.yuswohady.com