izisell - omni channel retail solution


THE FUTURE OF VIETNAM RETAIL

Independent retailers have more to manage than ever: demanding customers with personalized needs, copious amounts of data to sort through, and the pressure to be “omnichannel”, frantically competing with big-box stores and eCommerce giants by selling products on as many channels as possible.

It can get a little overwhelming.

Luckily, there are ways to handle and thrive in the ever-changing retail environment. We’re here to point out the major trends of 2016 and show you how to navigate them.

OMNICHANNELIS THE NEW NORM.

GET ON BOARD.

1


The typical 2015 consumer’s thought process goes something like: “I want what I want, when I want it, where I want it, in the way I want to buy it.”

Okay, maybe that’s a bit of an exaggeration, but we’re probably not that far off the mark…


Dang Viet [email protected]

2 IN 2015, A POSITIVE IN-STORE EXPERIENCE IS

CRUCIAL.

CUSTOMERS NEED A REASON TO BUY FROM YOU.


By creating a welcoming, positive environment in which customers are easily able to get the products they want and the help they need, you create a competitive advantage to being an independent retailer.

Build and emphasize these relationships with your customer base using the tools at your disposal.

“You can do promotions and marketing gimmicks until the cows come home but if you haven’t done all you can to convert those customers who are in your four walls – the only place you can truly affect your sales – from lookers to buyers, then you are like a poor marksman constantly missing the target.”

Bob Phibbs, @TheRetailDoctor

PERSONALIZATION AND CUSTOMIZATION AREN’T

ADDED BENEFITS ANYMORE.

THEY’RE ESSENTIAL.

3


• Collect all the customer data you can get.

• Use this data to personalize marketing campaigns that drive traffic into your store.

• Use your retail technology to keep track of customer purchase history.

• Arm your salespeople with this data so they can keep track of past purchases and build personal relationships with customers.

“It’s hard to remember everything. Tracking customer information allows us to build relationships without having to remember all the details ourselves. It’s amazing what that can do to drive sales.”

Van LeOwner, Insiders Fashion

LOYALTY CARDS ARE GOOD. PERSONALIZED OFFERS ARE BETTER.

4


Loyalty programs for frequent buyers have dominated the customer relationship management landscape in retail.

You can’t settle for one general plan anymore.

Customers expect personalization, so make it work for them.


Use retail data to personalize coupons and promotions.

For example, run a report to find your Top 250 spenders in a certain area of your store. Then, send them a coupon for items within that area.

“Ask yourself: What’s happening in my community, in my category and in my channel? What pain or friction are my shoppers dealing with right now? What can I do to ease it or just make them happier? And how will this lead to them choosing our store?”

Charmaine CheahSVP Golden Scoop Sdn Bhd, Scoop & Scoop Pte Ltd

“Consumers don’t care about tags like ‘omni’ – what they care about is being able to purchase the products they are looking for on their own time, from anywhere, on any device.”

Susan LiowSales Director, Superga Singapore


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iZiSell open the API to allow unlimited extensibility

iZi Developer / Designer Programme

iZiSell makes sure our technology/marketing partners have the ability to scale along with us

as a platform

THANK YOU VERY MUCH

www.izisell.com