© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enabling the Seamless Shopping ExperienceRetail Solutions Global Business UnitPrinting and Personal Systems GroupRay Carlin / January 14th, 2013

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Who is HP in Retail

Increasing Market Growth• #1 Global IT Vendor for Retail (IDC)• #2 Global POS shipments (2010/2011 IHL)• 90 of the world’s top 100 retailers are HP

clients• Frost & Sullivan 2012 POS Portfolio

Strategy Award

Retail Solutions Business Unit provides• POS Systems• Digital Signage• Self-Service• Mobile POS

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

Key Global Trends Driving Retail

Consumer• Time-starved• Digitally-enabled &

empowered• Less loyal• Demanding a better and

more value-driven experience

Industry• Globalization,

consolidation & format-blurring

• Growing interest mobility, self-service & digital solutions

• Struggling to deliver a differentiated, Omni-channel experience

• Relentless push to increase operational efficiency & optimise technology

Technology• Mobile Consumer and

Associate Technologies• Interactive Digital Touch

Points• Cloud-Based

Architectures for POS and Servers

• Integration, Security & Manageability

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4

What it all means to the Retailer?

Retailers must…• Move to a more flexible store platform

that can accommodate new technologies

• Recognize the need to raise the bar in terms of using technology to better serve the customer

• Improve their In-store connection and integration of mobile and web channels

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

The HP Omni-Channel Ecosystem Initiative

Two industry leaders with a shared vision and mission of developing the omni-channel ecosystem

Retail Platform & Services Comprehensive store to enterprise, HW and services portfolio. Open, affordable, retail technology backed by the world’s largest technology company

Retail Technology Vested stakeholder, evangelist and trusted advisor, committed to developing best in class platform technology to support omni-channel

Creating partnerships across 4 key elements that enable sustainable omni-channel

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6

Consumer & associateSmart phones &

tablets

Interactive digital

signage

Self-service kiosks

Interactive POS displays

Interactive digital touch points

Point of service exists across all the touch points in the store

Fixed POS

Desired customer experience redefines touch point function

Re-thinking the touch points

HP’s Seamless Store Experience

Mobile POS

In-store shopper interaction can be delivered by any digital touch point

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7

HP Point-of-Sale Solutions

RP7• Touch-enabled, high

performance all-in-one

• Sleek, compact form factor

• Flexible configurations

RP3• Single purpose

platform

• Value- driven POS system

• Space-saving footprint

RP5• Multi-purpose

platform

• High-performance Intel processors

• Advanced remote manageability capabilities

HP ElitePad 900• Enterprise-ready w/

Microsoft Windows 8

• 10.1” multi-touch display

• Under 1.5 lbs

• Enterprise accessories

Mobile All-in One Modular

NEW NEW

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8

HP Digital Signage SolutionsStriking signage to engage and inform

LD4210 andLD 4710• Thin bezels• Embedded HP media sign

player technology • Centralized command

and control software

LD4730 andLD4730G• Micro bezel design, less

than 4mm • HP Dreamcolor calibration

solution • LD4730G with integrated

corning ® gorilla glass ®

LD4220TM and LD4720TM • Integrated interactive

multi-touch• Embedded HP media sign

player technology • Centralized command and

control software

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

HP Digital Signage Player Solutions

T610 Thin Player• Competitive offering vs. small

industrial PCs

• Small and thin – facilitates mounting behind display

• Low cost

• Targeted use cases: Menu boards, digital ambiance, promotional merchandising

Elite 8300 USDT Player• Power in a small package

• Capable of driving complex content and interactivity

• Good fit for kiosks

• Targeted use cases: Omni-channel touchpoints, wayfinder/digital concierge, digital ambiance, promotional merchandising

RP5800 Digital Signage Edition• Versatility and durability

• Capable of driving highly complex content to multiple screens

• Retail hardening and long lifecycle

• Targeted use cases: Omni-channel touchpoints, menu boards and promotional merchandising (to multiple screens), video walls

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10

Store performance and technology enablers

“Make it matter” – HP Seamless Shopping Experience

Maximize front end productivity

POS & Self-Checkout

Improve store management effectiveness

Mobile Manager Tablet

Create personalized shopping experience

Self-Service

Deliver compelling in-aisle promotions

Digital Signage