using apis to create an omni-channel retail experience

© 2014 CA. All rights reserved.

Using APIs to Create an Omni-Channel Retail Experience


June 24, 2014 Matt McLarty, VP API Academy Richard Pulliam, VP Global Partnerships

2 © 2014 CA. ALL RIGHTS RESERVED.

And Now in Omni Channel News…

* Forbes


Google’s Turn


A Brief Step Back in Time Pre-Web


Heard of T-commerce?...in the 90’s?

Wow – I love that tie! [CLICK to buy]


Memories…light the corners of my mind


Ecommerce in Context

1.0: – Personalization Clickstream (moment to

moment) targeting Profile-based (history/loyalty)

targeting

– ZERO-time transactions

2.0: – APIs Niche web and mobile apps Programmatic affiliate mgmt

– Social – Mobile / LBS


Bezos Platform Mandate

1. All teams will expose their data… 2. Teams must communicate through interfaces. 3. … no other form of interprocess communication allowed. 4. Interfaces, without exception, must be externalizable. 5. Anyone who doesn’t do this will be fired.


Amazon Marketplace Let Amazon Handle Your Omni-Channel and Secure Payment Needs


The Omni-Channel Approach

Contextual Retail

Right product to the right person at the right time – with the right payment method

Data is your currency, APIs become the exchange

This model is mandatory for the Web retailer


API-driven Context: Who, When, Where, How and Why? • Anytime Anywhere • Intimate and Personal Mobile • Latitude / Longitude • Proximity / Beacons / NFC / Wifi / Velocity / Geofencing Location • How does social graph influence brand and behavior? • Social data on mobile critical to context Social • Wallets • POS Payment • Identity across any device • Seamless, secure and private Identity • Virtual currencies to influence behavior real-time • Value of consumer lifecycle Loyalty


Retail Ecosystem

Apps Consumers

Retailers / Brands

Merchant and Consumer Data

Wallet / POS

Retail Content


Rich Content Delivered Over Multiple Access Channels

Compound, multi-media content delivered everywhere on Mobile devices, Set top Boxes, via NFC and 3D Barcodes


Real time, Location Aware, Augmented Reality

Provides rich user experience through location based services and Augmented Reality


Location – More Than a Point on a Map


Natural Language and Visual Search

One key concept is Natural Language Search. Users can ask questions like “Which US President was a lifelong bachelor?”

Visual Search deliver visually rich map of content results instead of traditional long list of website URLs


The Internet of Things Finally, Internet of Things (IoT) makes everything interconnected, inter-related , convergent and controlled

How do you survive the Omnichannel world as a retailer?


What: An Omni-Channel Retail Platform

How: Accessible, API-Enabled Retail Services

CA Layer 7 API Management Suite

http://www.terinea.co.uk/blogs/terineatechtips/wp-content/uploads/2007/07/image45.png


What: End-to-end Identity and Security

• Device • Geolocation • Velocity • User history • Fraud patterns

Strongly authenticate

users Protect mobile app

Secure privileged identities

Control access to APIs

Threat Protection

1

Control access to Omni-

channel apps

4 3 2

How: An Identity-aware API Management solution

CA Layer 7 API Management, including the OAuth Toolkit

Consumer Retail Services


What: Extensibility to meet the needs of M-Commerce

How: Context-aware Mobile Access Control

CA Layer 7 Mobile Access Gateway


What: “Always Open” Quality-of-Service

How: Highest echelon availability and scalability

CA Layer 7 API Gateway


What: A Developer Ecosystem – Internal, Partners, Entrepreneurs

How: A Developer Portal for App Lifecycle Engagement

CA Layer 7 API Portal


Best Buy Improved Customer Experience by Minimizing eCommerce Latency

Challenges Wanted more personalized shopping experience for customers The need for social networking integration The need to pull information from multiple information grids A solution that handles back-end latency/load balancing, including Black Friday

Improved customer experience

Improved customer retention

Improved revenues with social networking

Removed Black Friday latency/outages

Results

Cloud-based Data Services

Datacenter

Customer

Enterprise Data

Services


"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."-Jeff Bezos



Thank you


Legal Notice Copyright © 2014 CA. All rights reserved. Office 365 is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. No unauthorized use, copying or distribution permitted.

THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA assumes no responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA be liable for any loss or damage, direct or indirect, in connection with this presentation, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised of the possibility of such damages.

Certain information in this presentation may outline CA’s general product direction. This presentation shall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion.

Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA product release referenced in this presentation, CA may make such release available (i) for sale to new licensees of such product; and (ii) in the form of a regularly scheduled major product release. Such releases may be made available to current licensees of such product who are current subscribers to CA maintenance and support on a when and if-available basis. The information and results illustrated here are based upon each identified customer’s unique experiences with the referenced software product in a variety of environments, which may include production and non-production environments. Past performance of the software products in such environments is not necessarily indicative of the future performance of such software products in identical, similar or different environments.

using apis to create an omni-channel retail experience

Technology

omnichannel retail experience

omnichannel retail platform

right time

social data

omni channel news

rich content

mobile devices

right payment method