Omni Channel Retail Model: Shopping the Experience

#omnitalk

Consumers are navigating the retail landscape through an ever-evolving lens. They discover brands through a multitude of platforms: from their mobile social feeds to live content initiatives to traditional brick and mortar properties. The customer experience is shaped at every touch point, and smart brands use this to set the stage for a seamless omnichannel retail experience – one that communicates consistent brand messaging on every viable channel. This not only encourages flexibile purchasing for the consumer, it also offers more options and depth for merchandise, leading to increased sales.

ORGANIC ENGAGEMENT

USER GENERATED CONTENT

EXPERIENCIAL MARKETING

HYPER LOCAL FOCUS

OPTIONS AND ACCESSABILITY

UNIQUE COLLABORATIONS

Panelists from LYST, HOOTSUITE, KIT AND ACE, and INDOCHINO discuss how global brands maintain a cohesive and relevant omnichannel presence in local markets, and whether expansive omni channel presence dilutes opportunities for authentic human interaction in the retail world.

PanelistChondita Chatterjee SVP and General Manager USLyst.com

PanelistKyle VuckoCEO and Co-Founder Indochino

PanelistDee Anna McPhersonVP of Marketing Hootsuite

PanelistBraden HoeppnerHead of Ecommerce Kit and Ace

ModeratorRyan D'agostinoEditor-In-ChiefPopular Mechanics