100 Million iPhones shipped.

15 Million iPads sold in 2010 (only 9 months).

$9.5 Billion Revenue.

200 Million credit card accounts on iTunes.

2 Million Beatles tracks sold in just 1 week.

Released in September 2010 with iTunes 10

Steve Jobs, “Facebook & Twitter meets iTunes.”

It had the making of a true success story.

Steve Jobs on Ping, “Ping is for social music discovery.”

There were 160 million reasons to be exact in 23 countries.

What is iTunes Ping.

Its built into iTunes app on iPad, iPhone and iPod touch.

Follow your artists & become a part of their inner circle.

Join the conversation with the artists & comment on artists’ photos & status updates.

Find out what music an artist likes and pick up a few recommendations.

Social Music Discovery.

Offers you to listen to the tracks most recommended by your friends.

Also, judges which tracks are being played most often among your friends.

And tracks recommended by your favorite music artists.

What went wrong.Mac Vs PC war.Songs just 30 sec samples.Not all artists on Ping.Ping is on iTunes not web.Not in all countries.Came late to the party.Isolated system (except Twitter).

Motivation.

What should Apple do.Get out of iTunes and be on Apple homepage.Call it something else & make a separate app.Promote community building within music lovers.Let users listen to full tracks online.Link it with Myspace & others.Keep it open to all artists.

Be Transparent.

Summary.

Participation.Humility.Fairness.Value.Authenticity.