Leadership and Strategic Management

Azlini Manshor EFC 140257

Kanchana Ramnaidu EFC 140270

Norshakila Yusof EFC 140312

Suhantine Devi Mahalinggam EFC 140332

Sasikumar A/L Gengatharan EFC 140325

Muhammad Zulkamal Safi’n EFC 140300

A CASE STUDY ON STRATEGIC BLUNDER:

BLACKBERRY : “FALL OF THE TITAN”

OUTLINE OF PRESENTATION

INTRODUCTION STRATEGIC BLUNDER ; GLORY vs DOOM SWOT ANALYSIS PORTER 5 STATISTIC ANALYSIS RECOMMENDATIONS LESSON LEARN & CONCLUSIONS

INTRODUCTION

EVOLUTION OF BLACKBERRY

VIDEO

GLORY OF BLACKBERRY

Made wireless email a killer app that every salesperson and traveling executive absolutely needed to have to get their work done.

It gives devices with batteries that lasted a full week, connectivity that made email feel real-time even over very slow networks

Established a standard of security that protected even the most sensitive information with comprehensive policy support from a central management console

Great email and great security were the hallmarks of the BlackBerry solution and no one else in the first decade of this millennium even came close to matching them.

The term “Crackberry” became so popular to describe the addictive nature of the service that it was selected as the 2006 Word of the Year by Webster’s New World College Dictionary. 

But the world changed.

DOOM OF BLACKBERRYAccording to Gustin, 2013;- Did not foresee the Smartphone revolutionEmergence of the “app economy” blindsided BlackBerry as there was massive adoption of devised utilizing iPhone and Android softwareThe company failed to anticipate that smartphones would change significantly BlackBerry failed to respond to the changing needs of the consumerQuite late in releasing a touchscreen device, which was also seen as inferior to the iPhone and Samsung smartphonesWhile BlackBerry thought of its devices as creative and e-mail-enabled, Google and Apple were busy working on powerful mobile computers and strived to ensure that Web browsing and sending e-mail as consumer-friendly as possible.

SWOT ANALYSIS

PORTER 5 FORCES

PORTER 5 FORCES

STATISTIC ANALYSIS

STATISTIC ANALYSIS

RECOMMENDATIONSMARKETING TURNAROUND HUMA N RESOURCE

TURNAROUND

Success of BBM can be used to brand BB products

Re-assure the people of their value to the organization

Focusing on its original image: business communication/business people

Employee security

Going with the strategies implemented by John Chen

Step up

Moving towards emerging markets Compensation & rewards

Marketing the “security feature” No dual CEOs

Actualize a new promotional campaign and use friendly advertisement

Generate commercial that are attractive and more memorable

Enter into laptop sector

Start a ‘software’ based company, launch corporate –focused apps that sync with Apple, android devices

CONCLUSION

1. Change the strategies

2. Follow the updated technology

5. Enhance the customer service

3. Able to compete & introduce new innovation

4. New Design of the Phone (more attractive & friendly

user

REFERENCES

Mahapatra, Lisa (November 11, 2013). "Android Vs. iOS: What’s The Most Popular Mobile Operating System In Your Country?". Retrieved 16 July, 2015.

Dhaka and Shibaloy (3 November 2012). "The path through the fields". The Economist(The Economist Newspaper Limited). Retrieved 17 July,2015.

Aswin Kumar, C.W. ; http://www.sfu.ca/sheppard/478/syn/1131/Group, retrieved on July 15,2015.

Sean Silcoff, Jacquie Mcnish & Steve Ladurantaye (2013). How BlackBerry blew it: The inside story

Ali Moussi (2014). Mini-Case study: The downfall of Blackberry.

THANK YOU

Q & A