is your business ready for mobile commerce?
DESCRIPTION
Presentation of a mobile commerce readiness model which helps insure that businesses are truly ready for mobile commerce. This approach maximizes the value of m-commerce investments and initiatives and reduces risks of poor return on technology investments. Combined with a mobile opportunity analysis, it helps drive strategy and results.TRANSCRIPT
MOBIL
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KEY POINTS YOU SHOULD TAKE AWAY…
Your plan must include and align four areas of preparation:
- Business Strategy
- Technology Strategy
- Business Operations
- Technology Operations It’s not all about mobile technology, it’s about
processes, too Think about M-commerce as a transformational
opportunity You can start with a current state readiness assessment
to build support
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IS IT TIME TO GET READY FOR M-COMMERCE?
Gartner’s Hype Cycle
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IT’S ALSO TIME TO PLAN DIFFERENTLY
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THE “READINESS” MODEL
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Business Strategy(plans, priorities, imperatives)
Technology Strategy(plans, priorities, imperatives)
Business Operations(processes, people, platforms)
Technology Operations(processes, people, platforms)
Business Architecture Technology Architecture
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ASSESSING YOUR READINESS
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Technology Readiness
Low Maturity
High Maturity
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BUSINESS DIMENSIONS OF READINESSBusiness Strategy and Plan
Business Imperatives: Customers, Partners, Suppliers, Employees
Industry and Competitive Analysis
M-commerce Education and Awareness
Business Architecture
Pilot Projects and Project Portfolio
Operations Design, Process Reengineering, and Build-out
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TECHNOLOGY DIMENSIONS OF READINESSTechnology Strategy and Plan
Technology Imperatives: Customers, Partners, Suppliers, Employees
M-commerce Education and Awareness
Technology Architecture and M-commerce Infrastructure Integration
Technology Scan and Partner Selection
Project Portfolio and Demonstration Projects
M-commerce App Design and Build-out
M-commerce Solutions Deployment
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A “READINESS” ASSESSMENT
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MOBILE COMMERCE DIAGNOSTIC TOOL
TIME
ENTERPRISE
ADOPTION
Early Adoption Strategy & Planning Design & Development Deployment & Integration
Customer &Partner
Requirements
Customer/PartnerProcessDefinition
Customer/PartnerInfrastructureIntegration
BusinessStrategy &Architecture
TechnologyStrategy &Approach
OperationsDesign &Build-up
MobileInfrastructureIntegration
InfrastructureBuild-up &
Roll-out
MobileRequirements &
Architecture
ServiceSupplierSelection
Mobile Technology Development and Ongoing Commercial Readiness Review
Mobile Process Design and Performance Engineering
Mobile Project Evaluation and Refinement
Mobile-WirelessReadinessAssessment
B1
MobilePilot Projects
B2
MobileTechnologyEducation
B4
P1
P2
O1 O2 O3
R2
TechnologySupplierSelection
R1
MobileSolutions
Portfolio MgmtY1
SolutionDesign &
DevelopmentY2
MobileSolutions
DeploymentY4
G1 G2 G4G3
Industry & Competitive Awareness
B3
SolutionQA
& TestingY3
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WHERE CAN YOU CREATE M-COMMERCE VALUE?
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Enterprise Mobile
Solutions(360o View)
Customers Employees
SuppliersPartners
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YOU MUST PRIORITIZE AREAS OF OPPORTUNITY
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What View Do You Want to Start With?
Inside-OutFocus is on equipping sales/service reps with tools
Goal: Cost Reduction- customer acquisition costs- customer servicing costs
-product/service delivery costs
Outside-InFocus is on equipping customer with access
Goal: Revenue- new solutions, new businesses
- up-selling, cross-selling- location-based promotions
Customers
Enterprise Mobile
Solutions
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ALIGNING PROCESSES AND PLATFORMS
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Remote Order/POS Entry Order/Inventory Inquiries Track Product Components Perform Onsite Support Research New Products or Services Schedule Customer Calls and Routes
Mobile Point of Access: Sales, Service Retail Merchandising Sales Force Automation Product and Promotion Delivery Field Service -Work Order Management,
Asset Tracking, GIS, Fleet Management
Business Strategy: Priorities
Business Operations: Processes
Technology Operations:Applications
Customers
Enterprise Mobile
Solutions
Sales Force Automation (SFA) Field Support Automation Customer Relationship Mgmt (CRM) Dispatch and Scheduling Suppliers
Employees
Partners
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WHATEVER YOUR STRATEGY, YOU NEED A PLAN
Transform the Business
Grow the Business
Operate the Business
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Value from
M-Commerc
e
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IN SUMMARY…“The best way to predict the future is to invent
it.”Alan Kay, Father of object oriented computing and the laptop computer
For More Information, or for Support with an M-Commerce Assessment…
Mobile Commerce Readiness Assessment enables management to assess their enterprise’s readiness to utilize mobile technologies to create new business value. The summary highlights under-developed areas in both business and technology requiring attention. The goal: insure the success of pilot projects and enterprise roll-outs and help insure investment payback.
Mobile Commerce Opportunity Assessment helps management define the business processes which could benefit the most from mobile technologies. It helps set the enterprise agenda and insures that initiatives are aligned with business strategies.
Mark S. Coronna
Marks & Crown
612-554-0081
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