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iProspect Awards 2018

Site opens: August 20th | Entry deadline: September 25th There are a total of 14 award categories this year. At the end of this document is a brief overview of requirements to consider as you begin building your cases. Good luck! 1) tomorrowthink Awards

Futuristic Technology Awarded to the case that illustrates effective and measurable results through the use of 3rd party technology to develop more futuristic capabilities or solutions incorporating voice search, bots, scripts, and / or Artificial Intelligence. Entries must demonstrate how the application of innovative 3rd party technology enhanced the outcome for the client by bringing the future into today. Innovative Technology Awarded to the case that proves how innovative application of a technology-based solution delivered a competitive advantage to a client’s business. Any platform or native app that helps brands connect with their audiences through the use of proprietary technology tools (e.g., iAnalyse, iActivate, CORE, etc.) is eligible for consideration. Entries must demonstrate exceptional form and function in a digital context; that is, work with flawless design, masterful execution and outstanding user experience created for all digital environments.

2) Transformative Partnership Awards The Transformative Partnerships category aims to highlight exceptional work with our largest global media partners: MSFT, Amazon, Facebook and Google. New this year, winners of these categories will be voted on and determined by the partners.

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Facebook Awarded to the case that demonstrates the best combination of (1) measurable client impact and value as a result of advertising on the Facebook Family of Apps and Services (Facebook, Instagram, Messenger, Audience Network, etc.); (2) evidence of strong partnership between iProspect and Facebook teams to achieve this; and, (3) use of key Facebook ads products and/or strategies. 2018 key Facebook ads products and/or strategies are defined as any of the following: Instagram Stories, video for direct response campaigns, mobile-optimized video creative, In-stream Video, Dynamic Ads, Click to Messenger Ads, Offline Conversions or Store Visits objectives. Amazon At Amazon, we use our Leadership Principles every day, whether we're discussing ideas for new projects or deciding on the best approach to solving a problem. We use our 14 Leadership Principles to promote and celebrate our teams within Amazon, and now we’d like to celebrate three select principles with iProspect. Awarded to the case that has exhibited one of the principles below while working on a campaign with Amazon Media Group.

Deliver Results Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Think Big Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Dive Deep Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

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MICROSOFT/Bing There will be two separate categories considered for the MSFT / Bing Transformational Partnership award and a winning submission will be selected for EACH of the below categories: Growth Hackers and Amplifying Human Ingenuity in Advertising.

Growth Hacker Awarded to the submission that demonstrated innovative and growth hacking usage of Bing Ads tools, products, insights and solutions. Amplifying Human Ingenuity in Advertising The winning submission will be selected based on criteria that has shown true integration and understanding of the human need by putting humanity front and center to thinking in advertising. This could be a client team that has really thought about putting the human need first within the media planning and activation, or where D&I initiatives have been brought to life with solid impact.

Below are examples of potential entries that would be considered in this category:

D&I Initiatives: Making a difference to inclusion and diversity within iProspect

• This could be how you have driven an inclusive culture or perhaps your participation in D&I initiatives such as Female Foundry

Examples of work that would be considered for ‘putting the human need first’ and expressing an emotional connection through advertising:

• Papa Johns aligned media messaging and targeted advertising during the hours after pubs had closed. Aligning ad text and language that would align with the human need at that time such as “gooey cheesy pizza”.

• Oreo ‘You can still dunk in the dark’ Super Bowl Blackout Tweet: https://digiday.com/marketing/oral-history-oreo-tweet/

Submissions do not have to be done solely with MSFT or Bing products. (Entries that include any form of ad excluding or putting down the general public, e.g. Beach Body Ready, will be rejected.)

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Google Opportunity to submit and win within three different categories: Advanced Audience Strategy, Driving Performance on Youtube and Omnichannel/Online to Offline Strategy. Each submission should demonstrated novel, actionable, data driven insights that had transformational impact on customer business outcomes, communicated these insights to the client simply and compellingly, and executed the plan with success. They looked to do what others won't, bringing 'never been done before' ideas to the table using Google solutions. There will be three separate categories considered for the Google Transformational Partnership award and a winning submission will be selected for EACH of the below categories:

1. Advanced Audience Strategy 2. Driving Performance on YouTube 3. Omnichannel/Online to Offline Strategy

Emerging or Non-Global Media Partner Category Awarded to the case that reflects development or enhancement of a partnership with a 3rd party (external to DAN) that generated new types of value for iProspect and iProspect clients, such as data, content, research, capabilities, new revenue streams, etc. Examples of 3rd parties include, but are not limited to, clients, influencers, co-op, and global technology partners (such as Spotify, Baidu, Sidecar, Clavis, etc.). 3) Spotlight Awards Spotlight: Commerce Awarded to the case that delivered superior sales results or a new revenue stream, through the use of one or more key eCommerce channels. Can include, but is not limited to, Amazon, Criteo/Hook Logic, insights platforms like Clavis or Jumpshot, Co-Op initiatives, social commerce, search and Google Shopping. It could also include Voice initiatives aimed at commerce (e.g. skills on Alexa).

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Spotlight: People-Based Marketing Awarded to the case that illustrates effective and measurable results through the use of extremely personalized communications, which includes excellent insights and targeting/messaging. Spotlight: Content Creation / Intelligent Content Awarded to the most inventive case showcasing how a creative campaign was enhanced or improved through the use of data or data-driven methods, including personalization, interactivity, and relevance. The enhancement should demonstrably improve BOTH customer experience and business outcomes. Examples can be focused on digitally integrated campaigns or on general content marketing, including print to digital, video, etc. 4) Better Together Awards Multi Market Digital Performance Awarded to the case that generates maximum business value across our global footprint, either through coordination of work by 3 or more active iProspect offices in multiple markets, or deployment of services to 3 or more markets from a single iProspect location. Driving the Network Operating Model Awarded to the case that generates maximum business value by leveraging our unique P&L structure and operating model. Work must include the joint efforts of more than one Dentsu Aegis Network brand. 5) Passion for Performance Awards Impacting Society Awarded to the iProspect office/market that exceeds expectations in order to make a positive impact on their community. Entries can include a single volunteering effort, ongoing pro bono partnerships, or a series of CSR activities.

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Rising Stars This year, we’re mixing up our Rising Star award. In 2018, we’ll recognize iProspect’s Top 10 Rising Stars. Nominations for this award will be accepted from iProspect market leadership (MD/CEO): iP CEO Submissions (1 to 2 submissions per market): Each of these nominees shines in their professional role by making an exceptional impact on internal and external stakeholders. They are at the top of their game and vibrantly drives iProspect’s culture with positivity and passion. These individuals excel at modeling pioneering, agile, collaborative, responsible and ambitious leadership. Their commitment is unwavering, and they inspire others, making a positive impact on people, processes and programs. (New this year: self-nominations for Rising Star will not be accepted.)

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Entry Requirements for Case-Led Categories Tomorrowthink | Transformative Partnerships | Spotlights | Better Together

• All written case study entries must be submitted as a NEON link. Once you create your case study in the NEON Case Study Library, use the case study URL as you complete an entry form on the iProspect Awards site.

o Example Case: Rachel Zoe and iProspect breakthrough at ADWEEK NYC o Loading a Case Study Step by Step Instructions

• All entries must have a header image and at least one (1) case study visual. Entries without

the required visuals will be disqualified. Acceptable visual formats:

o Video uploaded to your NEON case study page o iP Case Study Template (download available on iProspectAwards.com) uploaded to

your NEON case study page. o You may add additional slides after the template for additional visuals.

Prohibited visual formats:

• Stand-alone screenshots will not be accepted. Entry Requirements for Passion for Performance Categories Impacting Society | Rising Stars

• All Passion for Performance entries must be submitted using the forms on the iProspect Awards website.

• Supporting images must also be submitted using the forms on the iProspect Awards website.

o Should you have any difficulties uploading supporting images, please email these files to hello.iprospect@iprospect.com with the subject: “iProspect Awards: Passion for Performance Visual Support.”