iprospect blog writing
DESCRIPTION
How to write a blog post, specifically geared for iProspect Ireland.TRANSCRIPT
- 1. Blog Post Writing an Diana Edmundson Find this on iProspect Irelands slideshare BITLY LINK iProspect
- 2. Why Blog Posts Matter
- 3. Blog Posts Drive Traffic
- 4. Client Services
- 5. Professional Development - OR -
- 6. Dont be this guy.
- 7. 5 Questions to Ask Yourself to Get Blog Post Ideas
- 8. What are your favourite industry blogs writing about? 1.
- 9. Has anything new come out in your area of expertise? 2.
- 10. Have you gone to an industry event recently? 3.
- 11. Have you learned a new skill that you can pass on? 4.
- 12. Is there something only you know how to do at iProspect Ireland or beyond? 5.
- 13. Love On Lists Makes up only 15% of content but is up to 100% more likely to be shared.
- 14. Create How Tos People like adding to their knowledge and investing in themselves.
- 15. Use You and Your Readers like to see themselves in what they are reading.
- 16. Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back |Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Heres What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage Embrace Emotional or Action-Based Headlines Surprising, emotional or action-based words (or action verbs if youre a nerd) lead to more shares.
- 17. How to Write an Intro
- 18. Essential Elements: Intro paragraph should be 2-3 sentences that that tell people exactly what your article is about. Clarity is key. 1.
- 19. Essential Elements: If by the end of your first paragraph your reader doesnt understand what the article is about, theyll bounce. 2.
- 20. Essential Elements: Bonus points if you start with a creative way to draw people in. (Quote, scenario, interesting wording, controversial statement, etc.). 3.
- 21. Example from the Blog:
- 22. How to Structure the Body
- 23. Essential Elements: Break up your body into 3-5 points or paragraphs. 1.
- 24. Essential Elements: Add images as appropriate or where applicable. 2.
- 25. Essential Elements: Be clear and concise. 3.
- 26. Pro Tip: Write as if you were talking to a colleague. New? Complicated? Explain it as if you were talking to a friend not 4.
- 27. Example from the Blog:
- 28. How to Close
- 29. (and only) Essential Elements: Wrap it up, restate your central idea, give a solution. 1.
- 30. Example from the Blog:
- 31. Eye candy (Images) Like all candy, a bit is good, too much is not.
- 32. Write Out an Outline Fill in the blanks as you go. Write it out to yourself.
- 33. Procrastination is for Fools When you get 1 week reminder, think about what you want to write about that day, collect ideas throughout week. *Unlike Mr.T, Diana does not pity fools. *
- 34. Keep a Folder of Ideas Fill it with blog posts, articles, things you like whenever inspiration strikes. *
- 35. Throat Clearing So, Well, Okay
- 36. Stalling Taking too long to get to point of post
- 37. Asking too Many Questions What does this mean? What do you think?
- 38. NSOA (Not SpellingOut Acronyms) Not everyone will know the lingo. Maybe theyre reading to learn about your area of expertise. Dont alienate them!
- 39. Grammar Check Im the proud owner of a Grammar Police badge.
- 40. Insert Images I am an image-inserting machine. In fact, Im doing it right now.
- 41. Headline Writing All those earlier slides about headlines not working for you? Dont worry, Ive got this.
- 42. Extreme Cases Send me an outline and we can work through it together.
- 43. THANK YOU @iProspectIRL 100% of this slide stolen from Brendan