writing a creative business blog
DESCRIPTION
Quick summary of my popular talk, which is available as an in-house or event workshop all over the UK. Simply contact [email protected] for more information and book me as a speaker at your event. Visit my website and read my feedback at http://blogwithkerstin.wordpress.com Here's what this general talk about blogging covers: - What & Who Blogs - How Your Blog Sums Up Your Brand - The Essential Elements of Every Good Blog Post - Can You Be Creative All The Time?TRANSCRIPT
Writing a Creative Business Blog
Kerstin Hammes
Blog: What & Who
How Your Blog Sums Up Your Brand
What Blog Posts Need
Can You Be Creative All The Time?
What’s A Blog?
A site made up of “posts”
Last one on top
Dynamic
Interactive
Who blogs?
Stephen Fry
Lancaster University and Siemens
Style Me Pretty
Jack Monroe – “Austerity Blogger”
Benefits?
Why Do They Do It?
Benefits?
• Self-expression • Influence• Authority• Likeability• Engagement• Search engine love
BRAND
Blog Outlook = Business Brand
Blog Post Anatomy
Headline
Written Content
Visual Interest
Multimedia
Visual Interest
Do Something Now
Every Post needs a Call To Action
Worksheet: Blog Name and Call To Action Ideas
Managing Creativity
What to Write About
Checks
Subheadings
Spell Check
Jargon
Call to Action
Preview
Publish!
More please!
Text me your email address
07976 476 326
Fresh Content
www.fluentlanguage.co.uk/freshcontent