introduction to web analytics @ ecs brussels

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Web Analytics ECS Brussels - September 2014

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A lecture given to master in digital communication students at ECS Brussels about Web Analytics

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Web AnalyticsECS Brussels - September 2014

The Big Picturesource: http://www.theuxbookmark.com

http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/

Analyticshttp://www.euromonitor.com

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google account FB account

OpenID, Linkedin

Twitter Flavors, CheckThis

Prezly

Delicious StumbleUpon

Pinterest

Google Analytics FB insights

Tcounter,Woopra

Skype Socialcast, Yammer

Google+

FB pages/groups Linkedin

Flickr, Picasa Instagr.am

Prezy

Evernote Dropbox

Issuu

RescueTime,Beebole AddThis,Bit.ly

ClickTale,Seevolution

BaseCamp Zoho projects

Blogger, WP Posterous,Tumblr

Soundcloud MySpace

Slideshare Knowledge Plaza

Docstoc

DialogFeed Getsatisfaction,

SocialBro

Crowdspring ODesk, Mindmeister

GhostBloggers

4square Gowalla

Youtube Vimeo

Dailymotion

Storify Wiki

Netvibes

Hootsuite CoTweet,Twitspark

Google Apps Zoho

Docs.com, Office365

Memolane, Dipity Whoopaa

Livestream uStream

Qik (mobile)

Klout, Ubervu, Bringshare, Attentio,

Sproutsocial

ContactOffice Acrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Definitions

Basics!Uses!

http://www.kaushik.net/avinash/

http://www.kaushik.net/avinash/

toolboxhttp://classroomclipart.com

Basics

http://w3techs.com/technologies/overview/traffic_analysis/all

Advanced

http://www.petercanthony.com

The 1 mio € question

http://blog.init-marketing.fr

How do you feel about … ?

might become the next main KPI for marketer

The Big Picturesource: http://www.theuxbookmark.com

Thanks