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Review Lecture 1.1 Assignment 4:

Marketing in 25 words and phrases!

1.2 Introduction to MarketingKAUSHAL RAJ SAPKOTA

FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL

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Marketing

Marketing is the process of researching into and identifying consumer needs, and applying appropriate

Price, Product, Place and Promotion strategies to satisfy those needs profitably.

(Integrated Marketing Mix)

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Philip Kotler “the science and art of exploring, creating and delivering

value to satisfy the needs of a target market at a profit” (2014)

“Marketing is a societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others.” (2010)

“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (1990)

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Peter Drucker“Marketing is the belief that profitable sales and satisfactory returns on investment can be achieved by identifying, anticipating and satisfying customer needs and desires.”

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Marketing as set of activities

Identifying needs

Meeting needs

Providing value

Adding value to your product

Satisfying customers

Achieving profit and sales targets

Communicating

Innovating life

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4 Ps – 4 Cs

Product – Customer Satisfaction

Price – Cost

Place – Convenience

Promotion – Communication

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SIVA Model

Product – Solution

Promotion – Information

Price – Value

Place – Access

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End of the lecture Assignment 5:

Research based assignment: Analyze the Ullens School HSEB Program using 4Ps, 4Cs and SIVA Model.

Thought for the day:

 “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs, Apple