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Review Lecture 1.2 Assignments:

Visit the website of TATA Motors and research on different automobiles that they produce.

Research based assignment: Analyze the Ullens School HSEB Program using 4Ps, 4Cs and SIVA Model.

Lecture Review: 4Ps, 4Cs, SIVA Model, the importance of value

1.3 Evolution of MarketingKAUSHAL RAJ SAPKOTA

FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL

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Marketing

Marketing is the process of researching into and identifying consumer needs, and applying appropriate

Price, Product, Place and Promotion strategies to satisfy those needs profitably.

(Integrated Marketing Mix)

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Evolution of Marketing Self Sufficient Existence Era

Barter and Exchange Oriented Era

Trade Era Development of Money

Production Orientation Era

Sales Orientation Era

Marketing Company/Orientation Era Relationship Marketing Orientation

Social/Mobile Marketing Era

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Self Sufficient Existence Era

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Barter and Exchange Era

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Evolution of Money Commodity Money Metallic Money Paper Money Digital Money

(Modern Digital Era – Post 1990s)

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Trade Era

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End of the lecture Assignment 7:

Research on the problems associated with the Barter Exchange System to evaluate the need of inventing money. [5]

Thought for the day:

 “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs, Apple