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Review Lecture 1.1 Assignment 4:
Marketing in 25 words and phrases!
1.2 Introduction to MarketingKAUSHAL RAJ SAPKOTA
FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL
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Marketing
Marketing is the process of researching into and identifying consumer needs, and applying appropriate
Price, Product, Place and Promotion strategies to satisfy those needs profitably.
(Integrated Marketing Mix)
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Philip Kotler “the science and art of exploring, creating and delivering
value to satisfy the needs of a target market at a profit” (2014)
“Marketing is a societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others.” (2010)
“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (1990)
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Peter Drucker“Marketing is the belief that profitable sales and satisfactory returns on investment can be achieved by identifying, anticipating and satisfying customer needs and desires.”
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Marketing as set of activities
Identifying needs
Meeting needs
Providing value
Adding value to your product
Satisfying customers
Achieving profit and sales targets
Communicating
Innovating life
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4 Ps – 4 Cs
Product – Customer Satisfaction
Price – Cost
Place – Convenience
Promotion – Communication
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SIVA Model
Product – Solution
Promotion – Information
Price – Value
Place – Access
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End of the lecture Assignment 5:
Research based assignment: Analyze the Ullens School HSEB Program using 4Ps, 4Cs and SIVA Model.
Thought for the day:
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs, Apple