1

Review Lecture 1.3 Assignments:

Research on the problems associated with the Barter Exchange System to evaluate the need of inventing money. [5]

Lecture Review – Evolution of Marketing:

Self Sufficient Existence Era

Barter and Exchange Oriented Era

Trade Era Development of Money

Production Orientation Era

Sales Orientation Era

Marketing Company/Orientation Era

Relationship Marketing Orientation

Social/Mobile Marketing Era

1.4 Evolution of MarketingKAUSHAL RAJ SAPKOTA

FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL

3

Evolution of Marketing Self Sufficient Existence Era

Barter and Exchange Oriented Era

Trade Era Development of Money

Production Orientation Era

Sales Orientation Era

Marketing Company/Orientation Era Relationship Marketing Orientation

Social/Mobile Marketing Era

4

Production Oriented Era

5

Industrial Revolution

"If you build it they will come” 1860s to 1920s Mass production Marketing as SALES and only SALES under Production Department

6

Sales Oriented Era

7

More Producers More Competition

1920s to 1940s

Great Depression of 1930s Great Realization

By just making a better product there was no assurance of market success!

SALESPERSON – Door to door sales

Aggressive use of Promotion Tools and Advertising

8

Marketing Department Company/Orientation Era

9

1940s to 1960s – Marketing Department Era

Post WW boom and new levels of affluence

Consumer Demands Changing Rapidly

Classic Sales Era Concept No resonation with customers

Consolidation of sales, advertising and promotion to one department

“My favorite brand”

10

1960s to 1990s – Marketing Company Era

Marketing became the goal of the business

Emergence of new concepts of Marketing

Niche Satisfaction

11

Relationship Marketing Orientation

12

1990s - 2010

Long-term, mutually beneficial relationship with the customer

Customer Relationship Management (CRM) and Data Mining

Customers are GOD

13

Social/Mobile Marketing

14

Post 2010

Real-time connections with customers

Businesses went 24X7

Multinational Workplace

Development of IT and eCommerce – DIGITAL Marketing

Communication and Exchange of Information Key factor

Development of Social Media

15

16

Timeline in World History (D. Steven White) Simple Trade Era Pre Industrial Revolution

Production Era 1860s to 1920s

Sales Era 1920s to 1940s

Marketing Department Era 1940s to 1960s

Marketing Company Era 1960s to 1990s

Relationship Marketing Era 1990s to 2010

Social/Mobile Marketing Era 2010 to present

Source: http://dstevenwhite.com/2010/06/18/the-evolution-of-marketing/

17

What’s marketing today?

Marketing is the process of researching into and identifying consumer needs, and applying appropriate Price, Product, Place and Promotion

strategies to satisfy those needs profitably.

(Integrated Marketing Mix)

18

End of the lecture Assignment 8:

Research on the development of media in Nepal. (Worksheet Attached)

Thought of the day:

“Your most unhappy customers are your greatest source of learning.” Bill Gates, Microsoft