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Meraj

Google Analytics Basics of

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Google Analytics

What

How

Why

Who

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Google Analytics

What

How

Why

Who

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Google Analytics tells you...

http://

Audience

Demographics

Interests

Geo Location

Language

Device

Network

Engagement/Behaviour

Acquisition

Organic/Paid

Direct/Referral

Keywords

Costs analysis

Social activity

Behaviour

Content

Events tracking

Experiments

Conversions

Value

Conversions

Conversion paths

Attributions

Sales Performance

Goal Flow

Focus on Ecommerce

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Understand which traffic sources are driving which visitors to do what

Entry ExitBehaviour/Engagement

Goals

Overall Goal of Analytics

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Useless Facts

● Acquired by Google in April 2005● Largest Web Analytics tool. Over 10 Million websites

currently use Google Analytics

● Over 10 Million hits processed per month per website

● Offers 80+ Reports ● Easily integrated with Google AdWords

● Tracks mobile Websites and Mobile Apps● Most of all, its completely FREE

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What

How

Why

Who

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How Google Analytics Works

Data made available in the user

interface or through the API

A GIF hit is created

and sent to the

Google servers

The GA javascript

begins to fireYour Website loads on any device First-party GA cookies

are read from, and/or

written to the browser

by the javascript code

Data is processed and pre-

aggregatedData is sent to Google’s servers

1

3 4 5

GA UI API

2a 2b 2c

_trackEvent(category, action, opt_label,opt

_value,opt_noninteraction) _gaq.push ([‘

trackEvent', 'name', 'label', value,true]);

trackEvent(category, action, opt_lab

el, opt_value,opt_noninteraction)_ga

q.push (['_trackEvent', 'name', 'lab

el‘,value, true]);trackEvent(categ

ory, action, opt_label,opt_value

opt_noninteraction)_gaq.push

(['_trackEvent', 'name', 'lab

el', value, true]);trackEven

t(category, action, opt_la

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Setting up a Google Analytics Account

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Setting up a Google Analytics Account

Step1

www.google.com/anaytics/

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Setting up a Google Analytics Account

Step2: Use existing Google Account or Create a new Account

Google Account Users

Non-Google Account Users

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Setting up a Google Analytics Account

Step3: Choose either

website or App, and

then Choose between

Universal or Classic

Analytics

*Web Property is

the website URL

you are tracking

through Google

Analytics

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Setting up a Google Analytics AccountStep4: Install Code on your website

Done!

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What

How

Why

Who

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Reports to help Analyze user Behavior

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What

How

Why

Who

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Go to tool for:

● CEO

● Marketing team

● Sales team

● Content developers

● Publishers

● Ad Pros

● Affiliates

● SMM/SEO/SEM Pro

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