1. Google Analytics 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1

2. Google Analytics 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2 3. Google Analytics 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3 What is Analytics 4. Google Analytics 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4 What is Analytics Traditional Web Logs 5. Google Analytics 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5 What is Analytics Traditional Web Logs 6. Google Analytics 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6 What is Analytics Traditional Web Logs https://www.youtube.com/watch?v=opwrGPKcfYw 7. Google Analytics 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7 What is Analytics - same data, different look 8. Google Analytics 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8 Why use Analytics 9. Google Analytics 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9 Why use Analytics? If you always do what youve always done Youll always get what you always got 10. Google Analytics 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10 Why use Analytics? Understand - - How many people visit - Where they go on your site - What they do whilst on your site - What they are using to access your site - How they found your site - Advertising/marketing effectiveness - The impact of changes 11. Google Analytics 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11 Setting up Analytics? www.google.com/analytics 12. Google Analytics 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12 Setting up Analytics? 13. Google Analytics 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13 Setting up Analytics? 14. Google Analytics 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14 Setting up Analytics? Adding the code 15. Google Analytics 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15 Setting up Analytics? Adding the code using your CMS 16. Google Analytics 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16 Understanding Analytics Set Date to measure 17. Google Analytics 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17 Compare previous dates Understanding Analytics 18. Google Analytics 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18 Understanding Analytics 19. Google Analytics 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19 Understanding Analytics Core Stats Sessions = Total number of visits Page Views = Total number of pages viewed Avg. Session Duration =Average Visit Length % New Sessions = Percentage of new Vs returning users 20. Google Analytics 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20 Understanding Analytics Core Stats Users = Total number of visitors Pages/Session = Average pages viewed per visit Bounce Rate = percentage of people who never visit more than the page they landed on 21. Google Analytics 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21 Understanding Analytics Visitor Demographics 22. Google Analytics 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22 Understanding Analytics Visitor Location 23. Google Analytics 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23 What the data means - Behaviour 24. Google Analytics 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 24 Understanding Analytics - Behaviour 25. Google Analytics 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 25 Understanding Analytics - Behaviour 26. Google Analytics 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 26 Understanding Analytics - Technology 27. Google Analytics 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 27 Understanding Analytics - Technology 28. Google Analytics 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 28 Understanding Analytics - Technology 29. Google Analytics 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 29 Understanding Analytics - Technology 30. Google Analytics 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 30 Understanding Analytics User Flow 31. Google Analytics 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 31 Understanding Analytics Acquisition 32. Google Analytics 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 32 Understanding Analytics Acquisition 33. Google Analytics 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 33 Understanding Analytics Content 34. Google Analytics 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 34 Understanding Analytics Content Content Drill Down Useful if you have pages grouped in to folders 35. Google Analytics 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 35 Understanding Analytics Content 36. Google Analytics 36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 36 Understanding Analytics Site Speed 37. Google Analytics 37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 37 Understanding Analytics Site Speed 38. Google Analytics 38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 38 Understanding Analytics Site Speed 39. Google Analytics 39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 39 Understanding Analytics Site Speed 40. Google Analytics 40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 40 Understanding Analytics Events Can be used to track Downloads Subscriptions Clicks on Links 41. Google Analytics 41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 41 Understanding Analytics Adsense Can be used to track Google Adsense Campaigns 42. Google Analytics 42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 42 Understanding Analytics Experiments https://www.youtube.com/watch?v=TGrujIh2H0I 43. Google Analytics 43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 43 Understanding Analytics In Page 44. Google Analytics 44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 44 Understanding Analytics Conversions 45. Google Analytics 45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 45 Understanding Analytics Conversions 46. Google Analytics 46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 46 Understanding Analytics Conversions 47. Google Analytics 47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 47 Understanding Analytics Custom Reports 48. Google Analytics 48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 48 Understanding Analytics Custom Reports 49. Google Analytics 49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 49 Want some help with o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o in fact anything to do with your on- line marketing 50. Google Analytics 50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 50 Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 74 53 05 07966 54 71 46