introduction to google analytics premium: sempo hyderabad 2014

Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.

iProspect: Driving Digital Performance

Communicate 2ANALYTICSGA

PREMIUM



Launched into India May 26th 2014



ALL MEDIA IS GOING DIGITAL1.



ADS ARE BROUGHT ONE IMPRESSION AT A TIME2.



Your DataData from partners

WHERE TO GO FOR ANSWERS?



How do we bring it together?

How do we make sense of it?

How do we get it to decision makers?

How do they action the insights?

QUESTIONS?



ONE DIGITAL STACKSeamless integration of Google’s execution layer and your data layers



PREMIUM IS BUILT OF AN AMAZING PLATFORMWhy change a brilliant UI which has been honed and refined?



BUT WITH MORE OF WHAT YOU NEED



MORE HORSEPOWER



TV ATTRIBUTION



TV ATTRIBUTIONSee exactly which TV spots worked and which don’t



DATA DRIVEN ATTRIBUTION



ENTERPRISE GRADE PAPERWORK



ENTERPRISE GRADE SUPPORT



AND A BRIGHT FUTURE AHEAD



Communicate 2

SERVICE



• Fact finding• Resolution planning• Documentation• Integration• Spot fixing and testing• Sign off for going live• Live!• Training

OUR ON-BOARDING



• 24/7 emergency helpline

• 10am - 7pm Account Management & Servicing

• Quarterly training (8 hour workshop)

SERVICING



TYPICAL IMPLEMENTATION



Communicate 2

QUICK COMPA

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iProspect: Driving Digital PerformanceCall US



Communicate 2

QUESTIONS?

Benedict HayesVP Strategy

@benboombastic+91 961-901-1784

Marketing