sempo | el papel influencial del search marketing
TRANSCRIPT
searchsearchel papel influencial del search marketingel papel influencial del search marketingen la era de la web socialen la era de la web social
searchsearchyour head firstyour head firsta new mindset for contemporary marketersa new mindset for contemporary marketers
ORGANIC SEOPAY-PER-CLICK
ONLINE PR
CONTEXTUAL
LINK BUILDING
RSS FEEDS
MOBILE SEARCH
BLOGGINGBEHAVIORAL
SEARCH INTEGRATION
BID STRATEGY
SHOPPING ENGINES
VIDEO SEARCH
WEB ANALYTICS
SOCIAL SEARCH
search2.02.3D3.0?.x
online practices and technologies that users
adopt to share content, feelings,
opinions, experiences, and the same media
social
media
“ ”wikipedia
change change attitude(yes you can)
socialsocialsearch
tagging
sharing
listi
ng collaborating
posting
rati
ng
voting
ran
kin
g
uploadingcommenting
bookmarking
linking
peoplehelping peoplefinding stuff
userpowereduserpowered
web
opportunityopportunity
threadthread(and/or)
userfuelled brandinguserfuelled branding
searchbreathe
thinkplan
intelligence
a new kind ofmarketing
refe
rrals social
networks
key phrases
word
of m
ou
th
ratin
g
votingbuzz blogs
keywords
competitorsonline reputation polls
engagement
liste
n
tools
a new breed ofmarketing
brand monitoring
social networks
online PR
blogstwitter
collab
ora
tive t
ools
buzzw
eb
an
aly
ticsfaceboo
k
RSS
technoratidigg
influencers
conversations
engagement
knowledge sharing
ROC MAO
SEO
SEM
viral
wikis
wordtracker
ad
word
s
search
mindset
a new style ofmarketing
perseveranceproactivity
patiencepassion
breathe
search
action
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
change change
mindset
you can
change
you can
change
you can
learn
you can
learn
you can
search
you can
search
strategizeintegrateinnovate
massimoburgio
sempoboard.global.europe
globalsearchinteractive
mediacamproma
linkedin facebook
twitterslideshare
www.sempo.org