introduction to google analytics goals
DESCRIPTION
Presentation I did during a Google Plus for Business Hangout on Air hosted by Chris Lang on April 25, 2012 http://www.googlingsocial.com/?p=1475 You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClgTRANSCRIPT
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Deciding on Goals for your site and setting them up in
Google Analytics
by Ileane SmithApril 2012
![Page 2: Introduction To Google Analytics Goals](https://reader034.vdocuments.site/reader034/viewer/2022052315/54c8f0534a79595b268b4576/html5/thumbnails/2.jpg)
What are your Goals?
You can have multiple goals for your site, but until you figure out, your goals - You will be:
LOST!
![Page 3: Introduction To Google Analytics Goals](https://reader034.vdocuments.site/reader034/viewer/2022052315/54c8f0534a79595b268b4576/html5/thumbnails/3.jpg)
No Goals in GA yet? Your brand new reports that track social impact will be blank!
You haven't defined any goals
So we're unable to measure the value of social referrals on your site!
![Page 4: Introduction To Google Analytics Goals](https://reader034.vdocuments.site/reader034/viewer/2022052315/54c8f0534a79595b268b4576/html5/thumbnails/4.jpg)
Set up your goals in GA and your social value report can look like this!
![Page 5: Introduction To Google Analytics Goals](https://reader034.vdocuments.site/reader034/viewer/2022052315/54c8f0534a79595b268b4576/html5/thumbnails/5.jpg)
And this!
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Types of Goals
Number of Pages Visited on Site
Length of Time Spent on Site
Destination URL
Event (advanced)
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Goals in Google Analytics
Here's the Goals tab
![Page 8: Introduction To Google Analytics Goals](https://reader034.vdocuments.site/reader034/viewer/2022052315/54c8f0534a79595b268b4576/html5/thumbnails/8.jpg)
How Many Pages Were Visited
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How Long Did They Stay
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URL Destination
Exact Match
Head Match
Regular Expression Match
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Once you have Goals set up in Google Analytics
you can see which social networks are bringing your site quality traffic and the highest
ROI!!
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