introduction to analytics

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

There’s Gold in Them

Thar Data

Analytics Riches


“You cannot improve what you cannot measure.”

-Lord Kelvin


The Trail to Riches

• Definebusinessobjectivesandgoals•CreateKPI’s(KeyPerformanceIndicators)

• TameyourHIPPO•Segmentforsuccess

•Lather,Rinse,Repeat


Help Data Defeat the HiPPO

HiPPO=Highest Paid Person’s Opinion


Goals-Why Do you Exist?

•Knowthepurposeofyourwebsite• Knowthepagesthatmatterandwhy• CreateKPI’sthatyoucantrackthat supportyourgoals


Bloom Spokane Goals / KPI’s

Goal1:IncreasenumberofprovidersGoal2:Increase#ofengagedvisitors

KPI1:ClassAttendance

KPI2:VisitorEngagement

KPI3:BlogReadership


KPI -Engaged Visitors


KPI -The Power of Blogging


Open Your Mind and Discover!Arghhh!No gold.

Only platinum.


Analytics Insight Rulz!

•GoogleAlalyticsv5helpsalot• Createdashboards&customreports• Discoverwhat’simportanttomeasure•Knowyouraudience(s)-Analyticinsight

comesfromdatasegmentationovertime.


How to Grab Data Driven Dollars!

•DefineBusinessObjectives•SetupGoals&KPI’s•SegmentTraffic(KnowYourAudience)

•DoStuff,Man(MakeImprovements)!

•GrowYourBusiness!


Now Go Dominate with Your Data!


Additional ResourcesBooks: Analytics:AnHouraDayWebAnalytics2.0

Websites: Searchengineland.comKaushik.netUserflyGoogleAnalyticsVideosJuiceAnalyticsKissInsightsVisualWebsiteOptimizer


Ed ReeseEMAIL: [email protected]: 509.624.5580TWITTER: @ed_reese

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