WHO IS TORQUE DIGITAL MARKETING?

• A collection of Digital Advertising Consultants that want the best for your business.

• Mike Bloom - Founder & Partner- Torque Digital Marketing

• MarketMotive Certified Web Analytics Professional

ANALYTICS IS THE FOUNDATION

• Use of Analytics to measure what is effective and what isn’t

• Optimize campaigns with your vendors to ensure that KPI’s are being met

• Ensure that campaigns are meeting your ROI

INTRO TO ANALYTICS

OVERVIEW

• Analytics 101

• Why Use Google Analytics over your web provider’s Analytics program?

• Using Google Analytics

• How to Create Trackable URL’s

ANALYTICS 101

• Analytics programs are critical in measuring and understanding your digital presence.

• Without using any type of analytics program, you are virtually flying blind.

ANALYTICS 101

• Web Provider Analytics - Provided with your website. Good at measuring leads/Poor at showing raw data.

• 3rd Party Analytics - Becoming more abundant. Usually have flashy graphics/Usually high cost associated with it.

• Google Analytics - The standard for all Analysis. Provides ability to create custom segments and dashboards and is FREE/Takes time and patience to understand how to use it.

WHY USE GOOGLE ANALYTICS

• Data measurement

• Understand your consumers

• Evaluate digital advertising campaigns and your vendor’s performance

• It’s FREE!

USING GOOGLE ANALYTICS

• If you don’t have it, your first step would be asking your website provider to install it.

• Log in to your Google Analytics account

• Click on Your Website

• Look at the Overview

AUDIENCE OVERVIEW

AGE DEMOGRAPHICS

VDP FILTER

• Filter data and show how consumers accessed your Vehicle Detail Pages (VDP)

• Create a VDP filter

• Contact us for detailed instructions

AGE OF ALL VISITS/VDP SHOPPERS

AGE BREAKDOWN

CUSTOMER AFFINITY

CUSTOMER LOYALTY

TRAFFIC TYPE

CHANNELS OVERVIEW

INCOMING CHANNELS

ORGANIC SEARCHES

REFERRALS

CAMPAIGNS TAB

CAMPAIGN MEASUREMENT

CREATE A CAMPAIGN URL

CREATE A CAMPAIGN URL

VIEW THE CAMPAIGN

ADWORDS MEASUREMENT

ADWORDS WITHOUT ANALYTICS CONNECTION

CONNECTED ADWORDS & ANALYTICS

KEYWORD PERFORMANCE

SOCIAL MEDIA REFERRALS

SOCIAL REFERRALS

MEASURE YOUR GOALS

REVIEW

• Intro to Google Analytics

• Measure your marketing campaigns

• Watch out for future series

HOW CAN WE HELP YOU?

• www.torquedigitalmarketing.com

• mikeb@torquedigitalmarketing.com

• 248-396-7183