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    Chapter 1

    BANK PROFILE

    Sindh Bank Limited is owned by Government of Sindh and started it operations as ScheduledCommercial bank from December 2010 !he bank was declared as scheduled bank of

    "akistan by its re#ulatory authority State Bank of "akistan throu#h its notification $o

    B"%D&LD'0()*(02'Sindh Bank*2010*10+,2 dated 2-122010

    Sindh Bank Limited was formed under !he Sindh Bank .ct 1// the said .ct was passed by

    the competent authorities on +0101// durin# the #overnment of "akistan "eople "arty """

    Due to some political issues bank was not incorporated in those days and was opened in year

    2010 a#ain in the #overnment of """

    $ow Sindh Bank Limited has a branch network of over 200 branches country wide and

    epandin# the same in full stream

    Sindh Bank Limited is the first bank of "akistan with such a hi#h #rowth rate and #ainin#

    profit or %s + billion within + year within its incorporation

    VISION STATEMENT

    3ollowin# is the vision statement of Sindh Bank Limited

    456% 78S85$ 8S !5 B9 . L9.D8$G B.$: ;8C .C!878!89S 35% 9>"5;9%98$G !99!8$G !"L5=>9$! 5""5%!6$8!89S?

    3ollowin# point can be ascertained from above vision statement

    Bank aims to #enerate economic activities in the country for empowerin# the people

    of "akistan

    Sindh Bank Limited is concerned for providin# opportunities to the people of "akistan

    for doin# #ood business which will enable the people for doin# business and it will

    create employment opportunities also

    Bank providin# .#ri Loans S>9 and %unnin# financin# are the key factors for the

    bank to achieve its mission

    1

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    MISSION STATEMENT

    >ission statement of Sindh Bank Limited is as

    4!5 D979L5" . L9.D8$G B.$: 8$ !99!8$G 8S S!.!9D

    5B@9C!879 53 "%5>5!8$G 9C5$5>8C D979L5">9$! 53 !ission statement of the Sindh Bank Limited simple vivid and clear about promotion of

    economic activities in "akistan #enerally and particularly in the province of Sindh .s one

    province flourished it will automatically contribute to the economic development of the

    Country

    Organizational Behavior

    Sindh Bank Limited is in process of developin# and maintainin# its ima#e amon#st the

    customers as a prime service provider bank which care for customers in a manner that is

    concerned for economic development of country in #eneral and province Sindh particularly

    Sindh Bank Limited strives for achievin# maimum level of satisfaction in its customers

    which will automatically #enerate CustomerAs Loyalty in the customer which will ultimately

    add to the bank

    .ll employees of Sindh Bank Limited are encoura#es to strive for ecellence and achieve

    hi#h standards of performance alon# with reward system for those employees who achieve

    ecellence in achievin# the level of ecellence in their particular fields

    Ahieve!ent"

    Sindh Bank Limited is the first bank in the country which has achieved milestone of openin#

    200 branches and makin# hi#hest profit within first three years of openin#

    Sindh Bank Limited will be openin# its 8slamic Bankin# Branches across the country from

    .pril 201-

    2

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    OR#ANI$ATIONAL STR%CT%RE

    Sindh Bank Limited is re#istered and has to abide by all the rules and re#ulations of Bankin#

    Companies 5rdinance 1/(- and also the re#ulations framed time to time from State Bank of

    "akistan Board of directors consists of seven members who are headed by >r >uhammad

    9a Chaudhry

    Different departments of Sindh Bank Limited are

    8! Division

    3inance Division

    Branch Bankin#* Bankin# 5perations

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    Manage!ent Str&t&re

    1 >r >uhammad Bilal Sheikh "resident C95

    2 >r >uhammad $aeem Sah#al Chairman .udit

    Committee

    + >r >uhammad $aeem 3arooEi C55

    - >r Latif :hawar C35

    >r Shamsuddin :han Company

    Secretary

    ( >s >asooma amnoon .hmed .lvi Group Business r :hwaa Ghalib Group Bisiness

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    Chapter '

    (epart!ent" o) Sin*h Ban+ Li!ite*

    Ao&nt Opening (epart!ent

    3or a customer to be able to connect to the bank or be able to make wishin# transactions from

    the bank it is mandatory that customer come into a contract with the bank !his contract

    means bankin# relationship &Bank .ccount)

    .ccount 5penin# 3orm is filled and si#ned by the customer in presence of .ccount 5penin#

    5fficer .ccount 5penin# 5fficer #ets all the formalities completed and starts processin# the

    account

    .ccount 5penin# 5fficer #ets different types of verifications and throu#h process uploads the

    account to Central "rocessin# 6nit throu#h especially desi#ned software

    .t C"6 .ccount 5penin# 3orm is checked processed and account is opened

    Re!ittane"

    !he need of remittance is commonly felt in commercial life particularly and in everyday life

    #eneral . maor function of any bankin# system is the transfer of funds from one client or

    one place to another By providin# this service to the customer the bank earns a lot of form of

    service char#es !his department deals with remittin# the money from one place to another

    anywhere in the world without physical transportation of the currency

    3ollowin# are the modes of transfer of fundsH

    Demand Drafts &DD)

    "ay 5rder &"5)

    !ele#raphic !ransfer &!!)

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    (e!an* (ra)t ,((-

    DD is issued by the bank on behalf of the customer a#ainst written reEuest from the customer

    which is payable at any other branch of the same bank orderin# to pay certain amount of

    money to a specific person* company

    DD is bankerAs cheEue drawn on specific branch of the bank and is only payable at the

    nominated* desi#nated branch 8f the payment is meant to be made in the same city then DD

    can not be used DD is only used when payment is to be made in another city but within the

    boundaries of the country

    .s funds are already debited from the account of the customer and DD is bankerAs cheEue it

    can not be dishonored in any circumstances !hat is why while dealin# between two parties

    this mode of payment is preferred

    $ow a day while dealin# with 5$L8$9 Banks "ayment 5rder is used instead of Demand

    Draft .s online banks can access GL* Suspense accounts of other branches to "ayment 5rder

    serves the purpose of Demand Draft ;ell

    Pa.!ent Or*er ,PO-

    "ayment 5rder is bankerAs cheEue issued on reEuest of customer in favour of specific

    individual* company for a specific amount of money

    "5 is different from DD in a manner that DD is payable on desi#nated* nominated branch

    and payment order is payable by its issuin# branch only

    Sindh Bank Limited is an online bank and "5 serves the purpose of DD as "5 is payable at

    any other branch of the bank nationwide

    "rocess flow for issuin# "5 is as under

    Customer furnishes reEuest on prescribed format accompanies with cross cheEue

    favourin# Sindh Bank Limited for the same amount of "5

    (

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    %emittance 5fficer receives the reEuest affi date time stamp on it

    7erifies the si#natures of the customer on cheEue and reEuest

    "5 application is #enerated in .B'88 &bankin# software)

    "ayment order is issued from this application

    8nstrument is printed si#ned by two si#natories and handed over to the customer

    %ecord of the same is maintained

    Telegraphi Tran")er ,TT-

    !ele#raphic !ransfer is meant for transfer of funds between countries S;83! &Society 3or

    ;orldwide 8nter'Bank 3inancial !elecommunication) is involved in such transactions

    3or the purpose of remittin# money from one country to another banks have to make a#ency

    arran#ements with different banks for different currencies 3or eample is Sindh BankAs

    customer wished to remit GB" to London then a#ency arran#ement for S;83! transfer is

    made with

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    .#ent bank debits 75S!%5 .ccount and Credits its 75S!%5 account with the bank for

    which the remittances is made and #enerate an >! letter mentionin# the beneficiary

    beneficiaryAs account and amount which has to be transferred to the account

    5n receipt of >! messa#e beneficiaryAs bank debits its $5S!%5 account and credits the

    beneficiaryAs account

    !his whole process takes 2+ business days and funds are transferred to the beneficiary of that

    country $ow the beneficiary is able to utilie these funds on fulfillment of documentary

    reEuirements as per laws of that particular country

    (o&!entation

    8ssuin# Branch $ame Code

    Beneficiary Branch $ame Code

    $o of !!

    .mount in words 3i#ure

    !est key

    Clearing (epart!ent

    .ll the eternal functions of clearin# are carried by $83! &$ational 8nstitute of 3acilitation

    !echnolo#y) while the internal operations are performed by clearin# department 8t is ust like

    any courier service which takes the cheEues of other banks and delivers the cheEues of that

    branch to it Clearin# is a system by which banks echan#e cheEues and other ne#otiable

    instruments drawn on each other within a specified area and thereby securin# the payment for

    its clients throu#h the clearin# house

    . clearin# house is a #eneral or#aniation of the banks at a #iven place 8ts main purpose is

    offsettin# the cross obli#ation in the form of cheEues ;hen there are many banks in the

    country each will receive a number of cheEues drawn on other banks deposited within for

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    collection . clearin# house is an or#aniation where these cheEues are brou#ht and the

    mutual claims of each bank on the other are offset and a settlement is made by the payment of

    differences !he representatives off all the banks in "akistan attend office of the bank which

    is performin# these duties of clearin# house on each business day at a fied time

    !hey deliver cheEues that their bank may have ne#otiated and receive in echan#e cheEues

    drawn on their bank ne#otiated by other bank !he responsibility of smooth cooperation of

    the clearin# function lies with the State Bank of "akistan

    !he operation of clearin# refers to the collection of cheEues drawn on other banks

    !hese cheEues may be drawn on 6BL

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    Ca"h Pa.!ent

    !he only instrument that can be used to withdraw an amount from an account is the CheEue

    book $o payments are made by another instrument CheEues can be of two types they may

    be presented at the counter and enchased and the others are clearin# or transfer cheEues

    Cashier manually inspects the CheEue for followin#H

    Si#nature date

    Cross cuttin#

    DraweeAs a*c title

    DrawerAs .ccount $umber

    DrawerAs Si#nature

    .mounts in words fi#ures

    !wo si#natures at the back of the person receivin# the amount

    !he cheEues should not be stale or post dated 8f in the CheEue there >ay discrepancy

    re#ardin# any of the aspects described above the cheEue is returned to the customer for

    rectification 5n other hand if the cheEue is valid in all respects the cashier enters the

    necessary inputs in the computer and posts the entry so that account balance is updated

    ;hen cashier posts these entries computer automatically display the balance before postin#

    the transaction amount balance after postin# !he cashier easily and Euickly see whether the

    amount bein# withdrawn so eceed the balance or within the balance 8f the amount does

    eceed the balance then it is upon the discretion of the mana#er to allow an overdraft and not

    dependin# upon the customerAs reputation

    8f he does not allow an overdraft the procedure is repeated a#ain as described for the

    mismatch of the si#nature CheEue is return

    10

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    !he detail of notes &currency) is written on the back side of the CheEue !he cashier at the

    same time maintains the 4Cash 7oucher %eceived %ecord Sheet? !hen once a#ain inspect the

    si#nature of the customer cancellation mark of checkin# officer and stamp of 4"5S!9D? is

    placed on cheEue before hand over the cash to customer

    Ca"h Reeive*

    3or depositin# the cash into customerAs accounts there is need to fill in the payin#'in'slip

    #ivin# the related details of the transaction !his payin#'in'slip contains the date a*c*no a*c

    title particulars amount bein# deposited and details of the cash !here are two portion of the

    payin#'in'slip !he depositor si#ns the one part of the payin#'in'slip one is retained by the

    bank to show an acceptance of the entries made in the slip

    !he different colored payin#'in'slip is used for all the types of deposits 5nly the slips related

    to a particular type of a*c is acceptable by the bank

    3or eample current payin#'in'slip for current a*c and savin# payin#'in'slips for savin# a*c

    etc !he payin#'in'slip serves as a voucher to update to computeried transaction led#er !he

    transaction led#er is only updated by payin#'in'slip and CheEue !he cashier responsible to

    receive both the payin#'in'slip and cash from the depositor !he cashier check the necessary

    details provided me the payin#'in'slip and accounts the cash and tallies with the amount

    declared in the slip 8f the amount does not tally with the cash #iven the deposit is not

    entertained until the customer removes the discrepancy

    5n the other hand if the two amounts tally the cashier fills in the 4Cash voucher received

    %ecord Sheet? and assi#ns a voucher no to both the transaction bein# made in the sheet and

    the slip !his voucher no starts with one and continue by serial increments of one for each

    day till the closin# of the sheet the cashier fills the voucher no an account cash day till the

    closin# of the sheet !he cashier fills in the voucher no an account of cash entry in the

    related type of a*c and he post his initials on both part of the voucher

    11

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    !hen the cashier send both to the accountant who verifies all the entries in the two

    documents if the entries in the two documents if the entries in the two documents tally with

    one another the accountant authenticates the two by sin#in# on the two documents and

    postin# stamps on the slip 5ne part of the slip is then returned to the customer and other is

    #iven to the computer operator . very important check is that the dates mentioned into the

    two documents must be the same

    !he cashier posts the transaction entries in computer led#er !his led#er contains the a*c no

    a*c title voucher no voucher date transaction code transaction amount

    .fter postin# these entries computer display before postin# balance and after postin# 5n

    every transaction computer #enerates an output of transaction led#er

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    Ao&nt Opening

    !o open an account the customer have to meet the #eneral bankin# mana#er with an

    introducer &the person who is #oin# #o introduce that person in the bank) and #et an

    application form used for account openin# Different color'coded application forms are

    available for each type of account .lon# with the form a card for specimen si#nature is also

    supplied to customer >ana#er has every ri#ht not to accept this contract if he is not satisfied

    by the details provided by the customer 8n case the contract is acceptable to both now it is

    ready to open the account formally

    Proe*&re

    !he procedure be#ins with the punchin# of account openin# form to the customer file ie

    customerAs master file !he mana#er records the necessary details into this re#ister and allots

    an a*c number from this a*c openin# re#ister !his re#ister is maintained for each type of

    account and the a*c noAs allotted serially .fter openin# a savin# and current account every

    applicantAs data is entered into the computer to maintain a safe record and application form is

    properly filled so that it can be available when necessary Checkin# officer is responsible to

    !ele the manual application form with the computeried a*c openin# file 3or fied deposit

    only that application form is needed which is prepared manually because most of the

    procedure of fied deposit is done manuallyI !he si#nature specimen card contains three

    si#natures of an applicant applicant a*c no a*c type branch code title of a*c it will be

    attached with an application form Banker uses this card at the time when he receives the

    cherubJ he compares customerAs si#nature with the si#nature on the cherub for avoidin#

    fraud

    1+

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    Ao&nt T.pe"

    !hou#h in theory there many types of accounts but commonly account operators can be

    classified in one of the followin# cate#ories each have different documentation reEuirementsH

    8ndividual

    @oint

    "artnership

    "rivate Limited

    "ublic Limited

    SIN#LE

    5nly one person can operate this a*c .n individual who can fulfill the reEuirement of bank

    can open this a*c ;e can call it a personnel or individual a*c !he reEuirements for this type

    are $ational 8dentity Card "hotocopy >inimum Deposited Balance .ccount 5penin# 3orm

    Letter of :inship etc

    3OINT

    8n case of oint a*c applicant mentions that how much person will operate the a*c 8nstruction

    are #iven for oint a*c such that the account shall be operated by anyone or more !he

    reEuirements for this type are $ational 8dentity Card "hotocopy >inimum Deposited

    Balance .ccount 5penin# 3orm Letter :inship .dditional Si#nature 3orm &3or @oint

    .ccount) Declaration re#ardin# the operator of account

    PARTNERS4IP

    3or partnership a*c alon# with the application form other reEuirements needs satisfied

    1-

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    !he reEuirements for this type are $ational 8dentity Card "hotocopy >inimum Deposited

    Balance .ccount 5penin# 3orm %e#istration certificate a#reement amon# partners and

    Commencement of business and private re#istration resolution of board of directors

    commencement of business memorandum and articles of association and balance sheet etc

    PRIVATE LIMITE(

    Such type of account is opened in the name of the businesses havin# private limited concern

    and mostly medium business enterprises open such kind of accounts .ll the board of

    directors have to submit the declaration re#ardin# the account operator on the company pad

    and with the rubber stamp with the si#nature of the all the members of the board of directors

    8n case of any chan#e in directorAs bank must be informed re#ardin# that 8n case funds are

    borrowed by the company all the directors approval is necessary rather not only the

    authoried partner who can be the operator of the account

    P%BLIC LIMITE(

    "ublic Limited .*C type of account is opened in the name of the businesses havin# "ublic

    limited concern and mostly medium business enterprises open such kind of accounts .ll the

    boards of directors have to submit the declaration re#ardin# the account operator on the

    company pad and with the rubber stamp with the si#nature of the all the members of the

    board of directors 8n case of any chan#e in directorAs bank must be informed re#ardin# that

    8n case funds are borrowed by the company all the directors approval is necessary rather not

    only the authoried partner who can be the operator of the account

    Ao&nt Clo"ing

    !here are no of reasons of closin# an account can be one of the followin# if customer desire

    to close his account in case of death of one account holder bankruptcy of the account holder

    and 8f an account contain nil balance or not up to the reEuirement of rules

    1

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    Before closin# any account bank send letter to the account hold for informin# him that his

    account is #oin# to be closed !here is need an approval from hi#her authority to close any

    account

    1(

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    Chapter 5

    T.pe" o) Ao&nt"

    C&rrent Ao&nt

    Current account is $on'profit bearin# account with absolutely no transactional restrictions

    .ccount activation deposits are ":% 100 "ermissible currency for current account is

    "akistani rupee

    .ll types of char#es are waived off for customer is maintainin# and avera#e balance of

    +00000*' in the current account

    $o akat is deducted on current account as per the akat usher 5rdinance 1/0 .dvance

    ta of 0+K is deducted on all cash withdrawals which are 0: in a sin#le day &under section

    2+1. of income !a 5rdinance 2001) 8ndividuals 3irms &Sole proprietor "artnership)

    Companies &"ublic and "rivate Limited) !rust* Club* Societies and .ssociations are eli#ible

    to open this account

    Ba"i Ban+ing Ao&nt

    Basic Bankin# .ccount is a non'profit bearin# account for small depositors who cannot

    maintain a minimum balance in their account and who wish to carry out basic bankin# needs

    .ccount activation deposits are ":% 1000 !here is no need to maintain minimum balance

    "ermissible currency is ":% 2 transactions are free over the counter withdrawals and 2 are

    free over the counter deposit per month Char#es are deducted as per S5BC reEuirement

    .!>* debit card provided to customers

    $o akat is deducted on current account as per the akat 6sher 5rdinance 1/0 .dvance

    ta of 0+K is deducted on all cash withdrawals which are 0: in a sin#le day &under section

    2+1. of income !a 5rdinance 2001) 5nly individual are eli#ible for basic bankin# account

    1,

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    openin# Limitation for basic bankin# account is if balance remains 4ero? for continuous (

    month period the account will be ceased

    PLS Ao&nt

    "LS account means "rofit and loss sharin# account normally referred as Savin# account

    Savin# account is a profit bearin# account "rofit is paid on half yearly basis in "LS account

    "rofit is calculated on si months avera#e balance maintained in the account and transferred

    in the account after si months

    8t is not pertinent to mention here that all types of profits paid to residents of "akistan are

    liable of deduction of 10K advance ta on profit payment

    (ail. Pro*&t Ao&nt

    Daily "roduct account is savin# account in which profit paid on daily basis "rofit is

    calculated on closin# balance of everyday and transferred to the account of customer at end

    of the month

    .nyone who is eli#ible for enterin# into any le#al a#reement as per laws of "akistan is

    eli#ible for openin# a daily product account !his account can only be opened in Local

    Currency

    3ollowin# are types of Daily "roduct .ccounts opened in Sindh Bank Limited

    1 Daily "roduct .ccount

    2 =oun# !alent .ccount &for >inors)

    + ;omen empowerment account

    1

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    Ter! (epo"it Ao&nt

    !erm deposits are fiation of certain amount of money for a specific span of time !he

    instrument term deposit is like a slip containin# issuin# bank name a*c M to operate on

    computer deal M customer name reference M date of issue amount rate maturity date etc

    %eference M date of issue amount rate maturity date etc are also mentioned

    Call (epo"it Reeipt

    CD%s are security deposit issued in favor of Government Semi Government 8nstitutions

    Corporations and Semi .utonomous Bodies etc it is also issued in favor of individuals CD%

    does not earn any income or profit "ermissible currency is ":% Char#es are deducted as per

    S5C akat is not applicable on these instruments 8ndividuals 3irms &Sole "roprietor

    "artnership) Companies &"ublic and "rivate Limited) !rust* Clubs* Societies and

    .ssociations are eli#ible for business account openin#

    Pro*&t" 6 Servie" o))ere*

    (e7it Car*

    Debit card means card which provide the facility to customer for debitin# the amount

    presently available in the account of that particular customer Debit Cards means .!> Card

    Benazir $arai Car*

    !his card is like credit card issued to farmers that can be used as credit card for farmers to

    purchase inputs etc for farmin# !his is like a revolvin# credit scheme of one year

    Trator She!e

    !his scheme is offered by Government of Sindh which provide subsidy to farmer for

    purchase of tractors which will support the farmers

    1/

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    Agri&lt&ral Revolving Cre*it

    !his is a three year revolvin# credit facility issued to farmers to enhance production and add

    to the economy of "akistan

    R&nning Finane

    %unnin# finance is a one year financin# facility based on revolvin# credit system !his

    facility is issued to businessmen of the country in a view to add to the economy of "akistan

    Corporate Finane

    Sindh Bank Limited is also involved in issuin# financin# facility to corporate sector of

    "akistan Corporate finance is issued in form of direct financin# in the form of Loans and

    indirect financin# in form of LG and LC

    SMS Ban+ing

    Sindh Bank Limited offers its customers S>S Bankin# service in which customer is able to

    inEuire about balance transferrin# funds from one account to another inter bank transfer

    payment of utility bills easy load facility for mobile phones and mini statement in sin#le

    command

    I"la!i Finaning

    8slamic 3inancin# will be introduced shortly

    20

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    Chapter 8

    Ativitie" Per)or!e*

    0+0(201+ first day of internship was as ecited as should be because usually the internships

    are thou#ht to be the first step towards your professional carrier 5peration mana#er started

    with a detailed introduction of the staff bank history and current services and products

    offered in this renowned financial or#aniation 8nitially the obective was to learn about the

    day to day activities performed within the bank 8t was started with the customer service

    officerAs duty !he phase included to deal with customers who come in the bank for cash

    deposit and withdrawal !he detailed knowled#e about fund transfer applications deposit

    slips and account openin# forms were #athered

    $et phase was to learn about the duties performed by the remittance officer clearin#

    department !he concepts of inward and outward clearin# were interestin# for learnin#

    purpose !wo weeks were spent to understand the concepts and to be able to do all the work

    reEuired in the clearin# department !hird phase was to learn about the products offered in

    Sindh Bank Limited

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    Learning ,Po"itive-

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    Learning ,negative-

    Conflicts that arise due to unprofessional behavior

    5r#aniational politics played

    5bstacles in the career development

    Biasness inside the or#aniation

    ;histle blowin# can make enemies

    2+

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    Chapter 9

    Finanial State!ent Anal."i"

    $o chan#e in cash with treasury banks and rise in cash with other banks shows

    increase in liEuidity of the bank

    Lendin# to financial institutions has increased which is positive si#n for the health of

    the bank and its profitability

    Decrease in investments shows that income in this sector will fall down

    2-

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    !here is increasin# trend in deposits and other accounts which shows the credibility of

    the bank

    Borrowin# is increasin# trend which is not a #ood si#n but there is a positive thin# in

    this behalf usually banks borrow money at that time when they would have to #ive it

    for earnin# more profit 8 think the Bank is doin# the same thin# for increasin# its

    profits

    5ther liability has an increasin# trend not #ood because increase in liability decreases

    the liEuidity position of the bank

    !he Bank is increasin# its reserves and 6n'appropriated profit in order to increase its

    lendin# power which is #ood si#n

    8nterest income earned shows decreasin# trend which is not a #ood si#n

    Brokera#e income is in increasin# trend which will increase profitability of the bank

    Capital #ains and other income of the bank is risin# which will add to the liEuidity of

    the bank

    2

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    !otal ependiture of the bank is risin# with increase in operatin# epense

    administrative epense and interest epense ;hich can result in decrease in the

    profit

    .s the bank is in #rowin# its branch network it will automatically increase its admin and

    other epenses but overall bank is earnin# #ood profit

    2(

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    Chapter :

    STREN#T4S ;EAKNESSES OPPORT%NITIES T4REATS ,S;OT-

    ANAL

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    8nduction of the hi#hly Eualified professionals to chan#e overall set up

    ;ea+ne""e"

    !he noted weaknesses of Sindh Bank Limited are asH

    Branch $etwork is less than other competin# banks

    Some of the staff members are not usually aware of products and services offered by

    the bank

    Lake of trainin# for the staff for the new bankin# software used by the bank

    >ismana#ement of time is another bi# mistake

    "rocess of development is bit slow due to its conservative approach

    Slow improvement and acceptance of technolo#ical chan#es

    Less adoptability for new ideas floated by the staff

    Opport&nitie"

    Greater potential and opportunities for Credit Division if Liberal "olicies bein#

    adopted

    Can #rab more market share throu#h effective promotional and liberal policies

    8nclusion of hi#hly Eualified professional can chan#e the whole scenario and position

    of the bank if they have #iven the due liberty in performin# their duties

    .doption of information technolo#y will improve the customer services

    >ore mobiliation of accumulated deposit is possible throu#h innovative financin# to

    2

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    Threat"

    Chan#e in #overnment policies has affected the bankin# business Still banks have to

    wait to #et permission of state bank

    !he Competition has become severe by the entrants of so many banks So to eist

    one will have to prove himself in its services throu#h ecellent mana#ement and will

    have to satisfy its shareholders 5therwise he will be out the market

    !he decrease purchasin# power of consumer in the current economic situation of the

    country affectin# the business activity speed too much and the result is the low

    investment from the investors in new proects can create problem for the bank

    because it is workin# a lot in trade

    8ntroduction of credit marketin# by local and forei#n banks is badly affectin# the

    mobiliation of the bankAs deposits due to the non presence of such department in it

    8ntroduction and adoption of information technolo#y as well as promotion of the

    computer culture by the local as well as forei#n banks will definitely affect the

    services and business of the >CB

    PEST Anal."i"

    Politial

    9mployment practices are epected to chan#e

    6nions .ssociations are bein# allowed to work effectively which can affect the

    performance of the company both positively or ne#atively

    "olitical interference re#ardin# policies is epected to increase as current #overnment

    is in race of power #ain

    Due to lack of confidence on #overnment investor is reluctant so mobiliation offunds

    is #oin# to decrease

    2/

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    Eono!i

    8nflation is very hi#h which will decrease the demand as purchasin# power is

    decreasin#

    Staff cost is increasin# as basic wa#e rate has increased and inflation has

    Compelled to will compel to increase salaries

    5peratin# costs are increasin# due to inflation

    8nterest rate is increasin# so loan takin# has decreased

    7alue of rupee is decreasin# which is pressuriin# the economy

    Soial an* C&lt&ral

    Lack of eperts is in our country re#ardin# mana#ement hence innovative activities

    are slow and conventional methods are adopted

    Cultural strain to savin#s is the reason due to which investment remains low

    Declinin# work ethics is also our problem which is mainly due to poverty lack of

    trainin#

    8nadeEuate .ccountability lack of #ood #overnance and lack of #ood infrastructure

    helps creditor to cheat and heavy bad debts occur Same situation is hoped to prevail

    8nadeEuate 9mpowerment is also a usual problem in our or#aniation as every person

    want to #et more power hence there is less dele#ation of authority and decision

    makin#

    +0

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    Tehnial

    $ow a dayAs computeried system is used by banks which are very effective But

    Sindh Bank Limited will have to improve its computeried technolo#y

    Shorta#e of electricity is a bi# problem

    9mployees of each or#aniation need 8! trainin# and or#aniation has this trend

    Sindh Bank Limited will have to follow it

    +1

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    CONCL%SION

    Deep observation and thinkin# lead us to the conclusion that information technolo#y has

    chan#ed every aspect of our lives !he 8! has totally transformed the attitude of humans the

    perception and the way of thinkin# has chan#ed 8! is allowin# banks to offer new products

    operate more efficiently raise productivity epand #eo#raphically and complete #lobally .

    more efficient productive bankin# industry provides services of #reater Euality and value to

    satisfy and to increase its customers .s e'bankin# is the important department of banks 8ts

    purpose is to #ive more and more facilities and easiness to the customers

    $ow a day these e'services differentiate banks performance and mostly banks makes

    competition on these services to satisfy their valued customers Banks that use

    comprehensives information technolo#y &it) are able to meet the needs of the customers

    effectively thereby enhancin# the loyal customer satisfaction

    Similarly durin# this research it has been observed that if e'bankin# services are well

    desi#ned than it never causes dissatisfaction of customers as in the case of Sindh Bank

    Limited 3rom this research it is clear that all the customers are satisfied with the e'bankin#

    services of the bank and they would not like to switch to another bank 8 found si#nificant

    support for the hypothesis that effective e'bankin# services are associated with customerAs

    satisfaction !hus it is concluded that customer satisfaction can be said as backbone for the

    success of e'bankin# department of banks

    +2

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    RECOMMEN(ATIONS

    !oday the main challen#e for Sindh Bank Limited is to satisfy its customers by providin#

    efficient Euality service and survive in the market by capturin# its share 3ollowin# are some

    recommendations that have been specifically #enerated with the help of the Euestionnaire

    !he bank should be committed to provide effective Euality services to customers

    !o ensure that the needs of the customers are fulfilled bank must continuously seek

    and act upon feedback received from its customers !his feedback must be stored out

    on re#ular basis

    Bank mana#ement should be open to innovation and creativity !hey should build

    research and development win# for further innovation and creativity

    Staff communication with their customers should be improved

    Bank should provide information to its customers at ri#ht time

    Bank should satisfy complaints of customersA immediately

    Bank should increase network of bankin#

    !here should be #reater promotional efforts on the part of Bank to create #reater

    awareness of bankin# and its implications in different aspects for bankAs own survival

    Bank should develop their electronic facilities to cater for the elderly and disabled

    .!>s that read out the keys pressed would aid the si#ht impaired as well as lowerin#

    the hei#ht of the .!> screens makin# the services available to people in wheel chairs

    Re)erene"

    wwwsindhbankltdcom

    ++

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    wwwwikipediacom

    wwwsbpor#pk

    BankAs financial statements

    http://www.wikipedia.com/http://www.sbp.org.pk/http://www.wikipedia.com/http://www.sbp.org.pk/