INTERNET MARKETING 101

Presented by: Dana Williams

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Who Wants To:

YOU CAN WITH INTERNET MARKETING!

• Increase your followers?• Grow your client base?• Get more referrals?• Make more money using

online strategies?

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INTERNET MARKETINGWhat We’ll Cover

What is Internet Marketing Who Uses Internet Marketing & Why 5 Step Internet Marketing Plan Where to Promote Online Free and Low Cost Tools & Resources Questions/Comments

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INTERNET MARKETINGWhat is It?

Internet Marketing is a very broad term.

In simplest terms it means:

Using the internet to position your marketing message in front of potential buyers.

Source: http://www.webopedia.com/TERM/I/internet_marketing.html4/27/15Internet Marketing 101

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INTERNET MARKETINGvs. TRADITIONAL MARKETING

• Radio• Television• Newspaper• Magazine

Traditional Marketing

• Email Marketing• Social Media Marketing• Search Engine Optimization• Blogging

Internet Marketing

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INTERNET MARKETINGWho Uses It?

• Corporations• Small Businesses• Non-Profit Organizations• Public Figures

Anyone who wants to promote themselves, their product, their service, or their event.

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INTERNET MARKETINGWhen Should You Use It?

Start a new business

Have a new product or service to offer

Have an upcoming event

Running a sale on product or service

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INTERNET MARKETING5 Step Internet Marketing Plan

1. Evaluate Current Standing

2. Determine Audience/Target Client

3. Create a Plan

4. Be Consistent with Implementation of Plan

5. Review Your Results4/27/15Internet Marketing 101

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INTERNET MARKETINGStep #1 of Internet Marketing Plan

Evaluate Current Standing

Using SWOT Analysis (Example)

Strengths Weaknesses

• Quality product or service in high demand

• Good reputation in market• Excellent client relations

• Small marketing budget• Lack marketing experience• Lack technical skills

Opportunities Threats

• Increase brand recognition• Reach more potential clients• Improve relationship with existing

clients

• New competitors entering market• Economy• Technological errors (server down)

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INTERNET MARKETINGStep #2 of Internet Marketing Plan

Determine Audience/Target Client

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What are their needs?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.

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How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?

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How can you best reach them?Where do they hang out? What social media sites do they belong to?

Who are your customers? What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.

Who is Your Target? 4 Questions to Ask

STEP #2CONTINUED

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INTERNET MARKETINGStep #3 of Internet Marketing Plan

Create a Plan

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INTERNET MARKETINGStep #4 of Internet Marketing Plan

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Be Consistent with Implementation of Plan

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INTERNET MARKETINGStep #5 of Internet Marketing Plan

Review Your Results

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INTERNET MARKETINGWhere to Promote

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INTERNET MARKETINGThrough Social Media Marketing

Facebook – www.facebook.com Twitter – www.twitter.com Google Plus – http://plus.google.com Pinterest – www.pinterest.com LinkedIn – www.linkedin.com YouTube – www.youtube.com

**QUICK TIP: Create a profile, find friends already using the social media site, put a link to your profile in marketing materials such as website, business cards, email signature.

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INTERNET MARKETINGThrough Free Classified Ads

Craigslist – www.craigslist.com Oodle – www.oodle.com BackPage – www.backpage.com Ebay Classifieds – www.ebayclassifieds.com SuperAds – www.superads.com OLX – www.olx.com

**QUICK TIP: Create multiple ads and post ads to online classified sites several times a week.

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INTERNET MARKETINGThrough Local Directory Listings

Yahoo Local - http://listings.local.yahoo.com Bing Local - http://www.bing.com/local Google Places - http://places.google.com Yelp – www.yelp.com Merchant Circle - http://www.merchantcircle.com

**QUICK TIP: Use relevant keywords in your profile so your listing is more likely to show up in search engines.

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INTERNET MARKETINGThrough Paid Ads on Search Engines and Social Media

Google Adwords – http://adwords.google.com

Facebook Ads – https://www.facebook.com/advertising

Bing Ads - http://advertise.bingads.microsoft.com

Twitter Ads – http://ads.twitter.com

**QUICK TIP: Try free marketing methods first. Paid advertising can be costly if you don’t have a good strategy.

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INTERNET MARKETINGThrough Blogging

WordPress – www.wordpress.com www.wordpress.org

Blogger – www.blogger.com

Tumblr – www.tumblr.com

**QUICK TIP: Use the hosted version of WordPress, not the free version. WordPress is found in most web hosting accounts. Check out www.Godaddy.com to get your own domain name and web hosting for as low as $1 per month.

Source: https://www.udemy.com/blog/best-blogging-platform

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INTERNET MARKETINGThrough Email Marketing

Constant Contact – www.constantcontact.com Pricing starts at $20/month Free trial

MailChimp – www.mailchimp.com Free and Paid

Aweber – www.aweber.com Pricing starts at $19/month Free trial

Get Response – www.getresponse.com Pricing starts at $15/month

**QUICK TIP: Use MailChimp for free for up to 2,000 subscribers. It has many great features and is great for beginners.

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INTERNET MARKETINGHow to Save Time with Automation Tools and Outsourcing

Hootsuite – www.hootsuite.com Free and Paid starting at $10/month

Buffer – www.bufferapp.com Free and Paid starting at $10/month

TweetDeck – www.tweetdeck.com Free (Only works for Twitter)

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INTERNET MARKETINGHow to Save Time with Outsourcing

Elance – www.elance.com Pricing varies because outsourcers bid for your

assignment.

Odesk – www.odesk.com Pricing varies because outsourcers bid for your

assignment.

Fiverr – www.fiverr.com Pricing starts at $5/task

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INTERNET MARKETINGFinal Thoughts

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• Envision your ideal business.

• Craft your message to fit your audience, then find them – where they hangout.

• Create a plan.

• Stay consistent.

• Get help as needed.

• Evaluate what’s working and what’s not.

• Make necessary changes.

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INTERNET MARKETINGRecommended Resources

www.unstoppableprofits.com - Offers internet marketing tips and video tutorials.

http://blog.hubspot.com - Offers internet marketing tips, templates, and marketing service.

www.socialmediaexaminer.com - One of the top authorities on social media. Offers social media tips.

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INTERNET MARKETINGQ&A

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