internet marketing 101 - overview

Download Internet Marketing 101 - Overview

Post on 08-May-2015

1.101 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

Effective Inbound Internet Marketing Strategies and ideas for web design, website SEO and social media; online internet marketing best practices for small business.

TRANSCRIPT

  • 1.

2. 3. Harnessing Internet for Marketing 4. 5. How to Get Found... Online

  • Be Remarkable
  • Create Content
  • Optimize Content
  • Promote Content
  • Measure Results

6. 7. Internet Marketing

  • Why
  • Quantify
  • Simplify

8. I dont need a website because I dont worry about my web presence because Im not on those social media sites because 9. Why Internet Marketing

  • Top places people look to find a business
  • (ComScore)
    • 31% visit search engines
    • 30% look in print directories
    • 19% use internet directories
    • 11% look at local search sites
    • 3% use newspapers or magazines

10. Why Internet Marketing

  • $5-to-$6 offline purchases are influenced by online for every $1 spent online(MIT - 2005)
  • 97% of Internet users gather shopping info online
      • 51% explicitly shop online, purchase offline
      • 70% use local search to find local businesses

11. Why Internet Marketing

  • Why Social Media? I Dont Get It
    • Content now indexed by search engines
    • Visited by 67% of online population(Nielson)
      • 36% use social media regularly
    • More popular than email - 68% to 65%(Nielson)
    • Over 35+ demographic fastest growing
      • 45-65 demo larger than 13-17 age demo(Wired)

12. Your Web 13. 14. Internet Search Marketing 15. Google PageRank Algorithm 16. Search Return Key Factors

  • Which Keywords
  • Keyword Density
  • Keyword Prominence
  • Link Popularity
  • Relevancy

17. Keywords

  • High Traffic and Search Volume
  • Low Competition
  • Niche Keyword Phrases
    • the Long-Tail
  • Keywords Optimized
    • Website Landing Pages
    • Titles
    • Descriptions
    • Profiles
    • Interests
    • Bios
    • Introductions

18. Link Popularity

  • Backlinks!
  • Backlinks!
  • Backlinks!
  • Considered an Endorsement for the Recipient Website
  • Customers, Clients, Partners
  • Social/Shared Bookmarks Illustrate Popularity
  • Positive Reviews and Citations
  • Remember Linking Your Online Profiles, etc

19. Relevancy

  • Letsym (F)be the set of predicates/functors in F
  • The direct relevance betweenFaandFcis:
  • |sym(Fa) sym(Fc)|
  • --------------------
  • |sym(Fa) sym(Fc)|

20. Relevancy 21. Relevancy 22. *** Content & Backlinks ***

  • Which Keywords
  • Keyword Density
  • Keyword Prominence
  • Link Popularity
  • Relevancy

Search Return Key Factors 23. Your Web Toolbox

  • Keyword Tools (free)
    • Wordtracker.com
    • Google Adwords Keyword Ideas
    • Market Samurai
  • Keep a Toolbox of Internet Marketing Best Practices

24. Your Google Toolbox

  • Google Profile
  • Local Business Center
  • Adwords
    • Keyword Ideas
  • Google Analytics
  • Google Alerts
  • Google Reader
  • Google Docs

25. Measure Effectiveness

  • Google Analytics
  • OnPage & OffPage
  • Alexa.com
  • Technorati.com
  • Omniture.com
  • Directories
  • Bookmarking
  • Content / Backlinks
  • Your Sales!

26. Your News & Info Clipping Service

  • Reconnaissance
  • Monitor and Track
    • Industry
    • Your Business
    • Competitors
    • Other Interests
  • Google News
  • Google Alerts
  • Google Reader

27. Online You Are aLand Barron and Media Mogul

  • Barker / Billboards
  • TV and Radio Stations
  • Rolodex
  • Local Directories / GPS
  • Business Scrapbooks
  • Photo Albums
  • Op-Ed / Editorial Pages
  • Book Clubs
  • Clipping Services
  • Real Estate

28. Real Estate - Local Directories

  • Claim Your Business Property !!!
  • The Google 10-Pack
    • Google Maps
  • Other Trusted and Established Directories
  • Keyword and Long-Tail Optimized
  • Backlink Where Ever Possible !!!

29. 30. Social Media - Marketing Keys

  • Do Not Overtly Sell
    • Its not about you
  • Participate in Your Audiences
    • Lifestyles
    • Events
    • Conversations
  • Develop a Tribe
  • Private/Business Pages
  • Guide and Lead to Your Solution
  • Etiquette

31. Networks of Social Media

  • Community
  • Content
  • Conversation
  • Publishing Networks
  • Social Networks
  • Media Networks

32. Your Op-Ed & Editorial Pages

  • Blogs and Articles
  • High Authority Level in Search Returns
  • Industry Expertise
    • Target Audience
  • Develop Traffic and Readership
  • Develop Brand
  • WordPress Platform

33. Your Book Club

  • Social Bookmarking
  • Have Bookmarks Accessible Online
  • Illustrates a PositiveBacklinkEndorsement for Your Site
  • Internet Marketing Uses:
  • Promote Your Website
    • www.socialmarker.com
  • Ping Search Engines for Blog Posts
    • pingomatic.com

34. Your Talk Radio / Billboard

  • Twitter
  • Social Network
    • SUS
      • (share update service)
  • 1382 % Yr/Yr Growth
  • +50 Million Users
    • Growing ~ 8M / month
  • 31 Median Age
  • Under 44
  • Mobile Usage Driven
  • Schedule Submissions

35. Your Business Scrapbook

  • Facebook
  • Social Network - SUS
  • +350 Million Users
    • use daily
  • +45 % Yr/Yr Growth
  • 33 Median Age
    • 26 in 2008
  • More 45-65 than 13-17
  • Women 55+ Fastest
  • SMBs Fan Pages

36. Your Rolodex

  • LinkedIn
  • Social Network
  • Founded 2003
  • HR Recruiting Tool
  • +50M Users
    • adding 1 user / second
    • 7.7M Unique Monthly
  • 5.6 % Growth Sept
  • 39 Median Age
    • (40 in 2008)
  • Involvement in Rolodex

37. Your Photo Album

  • YouTube
  • Flickr
  • Media Networks
  • YouTube
  • 1 Billion Views / Day
  • Video Usage +53%
  • 91% Yr/Yr Growth
  • Flickr
  • 2004 Yahoo Founded
  • +4B Photos

38. YourWebInConcert.com 39. Automate, Automate, Automate

  • Worth the Price of Admission
  • Ping.fm
  • TubeMogul.com

40. 41. Internet Marketing Best Practices 42. To Your Success !!!

  • I know the price of success:
  • dedication, hard work, and an unremitting devotion to the things you want to see happen.
  • ~ Frank Lloyd Wright

43. 44. Internet Marketing Frontiers 45. 46. 47. The End Purposely Made Blank forEnd of Presentation 48. 49. YourWebInConcert.com 50. _______________ . com (the Solution) Twit