seo 101 | optimal digital marketing | internet marketing, web design, search optimization | appleton...
DESCRIPTION
History of SEO, on-page, keyword research, off-site, link profile. Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop. Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results. We help companies stand out and increase conversions with custom website design and development (including e-commerce websites). If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes: - Search Engine Optimization (SEO) - Conversion Rate Optimization (CRO) - Pay-Per-Click (PPC) - Remarketing - Content Strategy & Marketing - Market Research - Competitive Analysis - Landing Pages - Social Media Marketing - and more! Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.TRANSCRIPT
SEO for StartupsBrandon & Erik
Optimal Web Consultants Inc.
SEO 101
OnPage SEO & OffSite SEO
OnPage OptimizationKeywords, title tags, meta descriptions,
headers, rel=author, alt text, 301 redirects
Choosing the Right KeywordsHow to correctly interpret traffic,
relevancy & competition
Types of Keywords1.Brand: Adidas, Schneider, Optimal Web2.Compound: Adidas running shoes, Schneider trucking company,
Optimal Web SEO3.Commercial/money: running shoes, trucking companies, SEO WI4.Other: “click here,” image links
KW Research1. Make a list of keywords2. Analyze your site's analytics3. Research competition4. Find traffic for head terms5. Use Ubersuggest & Keyword Mixer to look for variations of head
terms6. Find traffic for keyword variations7. Note broad, phrase & exact match8. Organize by highest traffic & most relevant9. Google top terms to find true competition10.Organize in a spreadsheet and map to pages
1. Make a list of keywords
2. Analyze your site's analytics
3. Research competition
Browseo.net gives you keywords,title tag and meta description
4. Find traffic for head terms
5. Look for variations of head terms
5. Look for variations of head terms
5. Look for variations of head terms
6. Find traffic for keyword variations
8. Organize by highest traffic & most relevant
9. Google top terms to find true competition
10. Organize in a spreadsheet and map to pages
Meta DataTitle Tags & Meta Descriptions
Title Tags
Use keywords in the title tag for the search engines, but make it look natural so people click on your site in search results.
Meta Descriptions
OnPage Copy
Rel=author, alt text, 301s
Users Vs Bots
Off Site OptimizationContent marketing, link profiles, resources,
and tools
Link Profile• Defined by the links you have and what metrics they follow
• Trust or power of links
• Anchor text of links
• Follow/nofollow
• Theme of website you get links from
• Type of links (text, image, etc)
• Root domains (sitewide domains)
• Deeplinks ratio
• More
Mining the data
Content Marketing"Build it and they will come" ...
Content Marketing• Create remarkable content
• Create amazing tools/resources
• Monitor brand mentions
• Running contents/promotions/give away
• Build relationships
• How to (educational) content
• Citations
• Social profiles
Citation Building
Social Profile Building
Other Tools (Free)
• Moz Toolbar http://moz.com/tools/seotoolbar
• Screaming Frog http://www.screamingfrog.co.uk/seospider/
• Ahrefs https://ahrefs.com
• Google Webmaster tools- http://www.google.com/webmasters
• Google Analytics- http://www.google.com/analytics/
• Google Keyword Planner (formerly keyword tool)- http://adwords.google.com
• Ubersuggest http://ubersuggest.org/
• Keyword Mixer http://www.keywordmixer.com/
• Text Soap- http://www.unmarked.com/
Review
• SEO 101
• Keyword research
• On-site optimization
• Link profiles
• Low hanging fruit (citations and social profiles)
• Free tools
Questions