international seo (at ses toronto 2009)

8/14/2019 International SEO (at SES Toronto 2009)

1/22

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1

Text Goes Here

How to Succeed in

Your InternationalOrganic Marketing

Helen M. Overland, Director, Search Engine Marketing

non-linear creations atSES Toronto 2009


2/22

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Technology

NLC: Executive Summary Founded in 1995

Offices in Ottawa and Toronto with global client

base

59+ full-time specialists

Privately held company, profitable & stable

Our goal: leverage the potential of internet

technologies to deliver business value

Result: extensive list of reference-able clients in

private and public sector

Proven expertise in

implementation of

leading software

packages, systems

integration, and

custom development

Solutions Groups:

Digital Marketing

Online Strategy

ECM

Enterprise Search

Microsoft Stack


3/22


A Few of Our Digital Marketing


4/22


Text Goes Here

Getting Listed inCountry-Specific

Searches


5/22


Why Target CanadianLots of opportunityin the growingCanadian market

Source: Statistics Canada

http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm &http://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htm
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm


6/22


Country Specific

Canadian Office

www.yoursite.ca

About UsContact UsOur VisionOur Big ProductsOur Little ProductsOur Medium Products

UK Office

www.yoursite.co.uk

About UsContact UsOur VisionOur Big ProductsOur Little ProductsOur Medium Products

Head Office

www.yoursite.com

About UsContact UsOur VisionOur Big ProductsOur Little Products

Our Medium Products


7/22| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 7

Country Specific Structure in

In Google.com

US/Global


8/22| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 8


In Google.ca

CanadianResults (all


9/22



In Google.ca

Canadian Results(pages fromCanada only)


10/22


Head Office Structure

Canadian Office

www.yoursite.com/canada

Our Locations

UK Office

www.yoursite.com/uk

Our Locations

Head Office

www.yoursite.com

About UsContact UsOur VisionOur Big ProductsOur Little Products

Our Medium Products


11/22


Head Office Structure in

In Google.com

US/Global


12/22



In Google.ca

CanadianResults (all


13/22



In Google.ca

Canadian Results(pages fromCanada only)


14/22


Be There for Your Local

Get a country-specific (.ca) domain name

USE the country-specific domain name

If possible, use a web server located in the

country Host country-specific content on the

website

Get links from sites in that country Verify locations in the Local Business

Centre*


15/22


Text Goes Here

Getting OUT ofCountry-SpecificSearches


16/22


Why Target US Visitors?More opportunity in the enormous US

market




17/22


Why Target US Visitors?More opportunity in the enormous US

market




18/22


Canadian Companies Successful in


19/22


Canadian Companies Successful in


20/22


Canadian Companies Successful inResults from IPaddress in New

Jersey


21/22


Be There for the US Market

Get a .com domain name

USE the .com domain name

If possible, use a US located web server

Host US content on the website Get links from US sites

Verify any US locations in the Local

Business Center*

*And use US-specific spelling likecenter


22/22


Thank You!

Helen M. Overland Director, Search EngineMarketing

[email protected]: 416-203-2997 x 242

Follow Us on Twitter:

non-linear creations: twitter.com/nonlinear_tweetHelen M. Overland: twitter.com/semlady

Toronto Office:524 Front Street West, Suite 200Toronto, Ontario M5V 1B8P. (416) 203-2997 F. (416) 203-3013www.nonlinear.ca

Ottawa Office:987A Wellington Street, Suite 201Ottawa, Ontario K1Y 2Y1P. (613) 241-2067 F. (613) 241-3086www.nonlinear.ca

non-linear creations inc.
mailto:[email protected]://twitter.com/nonlinear_tweet/http://twitter.com/semladyhttp://www.nonlinear.ca/http://www.nonlinear.ca/http://www.nonlinear.ca/http://www.nonlinear.ca/http://twitter.com/semladyhttp://twitter.com/nonlinear_tweet/http://twitter.com/nonlinear_tweet/mailto:[email protected]

international seo (at ses toronto 2009)

Documents