Content

• The Search Landscape• How Search Engines Work• Building Accessible Sites• Conducting Keyword Research• Link Building Strategies• Social Media & Web Influences

Google Heat Map

Organic vs. Paid Search

Click Percentages

Click-Through Rates

Local Results

Crawling & Indexing

Domain Authority

Page Rank

Google Ranking Algorithm

SEO Pyramid

Link Architecture

Duplicate

Canonical

URLS

Sitemap

Title

Tag Length

Anchor

Image Alt

Rank Effort

Long Tail

Search Demand Curve

Popular Keywords

Conversion

Converting on Traffic

Other Importants• Freshness• Unique• H1, H2• Keywords• Keyword research• 3 Pillars of SEO: 1. Content 2. Architecture3. Links• Search Engine Submissions• Link Research• 301 Redirects• Duplicate Meta• Collaboration with Links