What is Internet Marketing

Strategies and Tactics Applied on the Internet to Support an Organization’s Overall Online Marketing Objectives.

Benefits of Internet Marketing:• Driving targeted traffic to a Web site and converting visitors

to customers at the highest rate• Customer retention • Establishing brand-awareness • Effective Sales Performance• Create 2-Way Communicative marketing• Diversified Revenue Generation

Channels Covered In Internet Marketing

SearchEngine

Advertising(PPC

SocialMarketing

E-Mail Marketing

SearchEngine

Optimization

What is Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

Why we Use SEO?

• SEO Increases your website Traffic• Take your website to top without paying anything to Search

engine• Search engine optimization campaign can increase the number of

visitors for your website for the targeted keyword(s) or phrase. • it will increase the visibility of your website in search engines.• Once a website obtains position through a SEO campaign, it

should stay there for long term

Where We can Check the Result of SEO

SEO Results

Search Engine Optimization Process

There are basic 2 Steps1) Onpage Optimization a) Analysis b) Keyword Research c) Meta tag Creation d) Content & image Optimization e)Sitemap Creation f) W3c Validation & Broken Linksg) Analytics Setup and Tracking2) Offpage Optimizationa) Directory Submissionsb) Article Submissionsc) PR Submissionsd) Social Bookmarkinge) Forum Postingf) Classified Submissions

What is Search Engine Advertising

Search Engine Advertising, or PPC, is a form of Internet marketing that seeks to promote on search engine result pages through the use paid placement.

Why we use PPC1) Results come Fast2) Cost is easy to Control3) We can decide what keywords to bid on 4) We write the ads according to our services/ products and offers5) Visitors are targeted users only6) Promote Short Term Events

PPC ActivitiesWhere We can Check the Results of PPC

Campaign Setupkeyword ResearchAd Copy DevelopmentBid SetupLanding PageImplementation of conversion Tracking code

PPC MaintenanceLanding Page OptimizationCTR AnalysisKeyword RefinementBid Refinement

Reporting Weekly Campaign Performance Report

PPC Results

What is Social Marketing?Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.

Why we Use SMO1) Increase the ability to link to your website2) Create a way to make bookmarking and tagging your content

simple3) Find other websites that will benefit from using your link4) Help your content get to the maximum number of people

possible

Social Media Activities• Facebook Setup• Twitter Setup• Flickr setup• You tube set up • LinkedIn set up • MySpace a/creation• Other 50 social profile website

account creation• Video Promotions on another

video sites• Social bookmarking ( technocreti ,

delicious and others)• Blog updates and promotion

Facebook daily updates/engagement

• Twitter daily updates/engagement• Flickr daily updates /engagement• You tube updates /engagement• LinkedIn daily updates and

promotion

What is Email Marketing?

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

Why We use Email Marketing

1) It’s really easy and simple to use2) Its Draws more web Traffic because we can embed links of our website and special offers in the mailer3) It keeps customer in the loop: Putting out monthly or weekly emails about specials and business updates is one of the best ways to keep customers coming back time after time. 4) It’s cheap. With email marketing, you don’t have to pay for printing and postage.5) It’s fast. Sending an email takes almost no time at all6) It builds relationships. Keeping in touch with customers and potential clients on a regular basis is the best way to do relational marketing.

Email Marketing Process

List Creation and Management

Deliverability

Segmentation

Marketing Goals

Email MarketingAnalysis

& Reporting

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