seo smo ppc acitvities
TRANSCRIPT
SEO ACTIVITIES
Activities Details
Keyword & Key phrase Identification Yes
Meta tags creation (Title, Description, Keywords) Yes
Alt tag creation (Image Optimization) Yes
Google/ Yahoo Sitemap Generation Yes HTML Sitemaps creation / Updation Yes
H1, H2…. , Bold Tags Yes
*HTML Coding, Validation & Correction Yes
Create Robots.txt & Optimization Yes
Creation of Themed SEO Pages (if required) Yes
RSS Feed Creation / Updation Yes
No follow links Creation Yes
Content Optimization & Keyword density Analysis Yes
*URL Rewriting (if required) Yes
Google Analytics Code Installation Yes
Google and Bing Webmaster Code implementation Yes
*Additional Navigation Bar (if required) Yes
Canonical Tag implementation/ 301 Redirect Yes
Internal linking Yes
Broken links, Navigation Structure, Browser compatibility, Hidden Text Analysis
Yes
SEO Activities – On Page Optimization
Activities Details
Sitemap Submission Yes
*Article Submission Yes
Directory Submission (manually) Yes
Directory Submission (automated) Yes
Search Engine Submission (manually) Yes
Search Engine Submission (automated) Yes
Regional Search Engine Submission Yes
Blogs creation Yes
Blog Updation Yes
Blogs Promotion Yes
Blogs commenting Yes
*Press Release Submission Yes
*Forum Posting Yes
*Discussion & Forum Posting Yes
RSS Feed Submission Yes
Social Bookmarking Yes
Yahoo Answer Yes
Google & Yahoo Group Posting Yes
Local Business Listing Yes
Classified Ads Posting Yes
Other Link Building Activities Yes
SEO Activities – Off Page Optimization
Activities Details
Content for Press Release Yes
Content for Forum Posting Yes
Content for Groups Yes
Content for Free Ads Yes
Content For Email Marketing Yes
Creation of profile on Yahoo answers Yes
Content for Newsletter creation Yes
SEO Activities – Content Development
Activities Frequency
Traffic Report Fortnightly
Keywords Ranking Report Fortnightly
Alexa Ranking Report Fortnightly
Link Popularity Report Monthly
Web Analytics Report Twice a month
Usability Study Quarterly
SEO Activities - Report
SEO Activities Plans Output in a month/Resource
Analysis
Website Analysis Once in a month
Broken Links Checking Once in a month
Navigation Structure One time activity
URL Rewriting One time activity
Keywords and Key Phrases Research 100 Keywords
On-page optimization
Meta tags creation (Title, Description, Keywords)
10 Pages (according to requirements)
Alt tag creation For All Top pages
Sitemap Generation/Updation Once in a month
Webmaster tool implementation One time activity
*HTML Coding, Validation & Correction One time activity
Create Robots.txt One time activity (After that Quarterly reviews )
Creation of Themed SEO Pages (if required)
One time activity (After that Quarterly reviews )
Search Engine Optimization Deliverables
SEO Activities Plans Output in a month/Resource
On-page optimization
Sitemaps Updation One time activity
*URL Rewriting (if required) One time activity
Google Analytics Code Installation Once in a month
Off-page optimization
Article Submission 30 submissions Per Months
Directory Submission (manually) 200 submissions
Submission in DMOZ One time activity
Search Engine Submission One time activity (After that Quarterly reviews )
Regional Search Engine Submission One time activity (After that Quarterly reviews )
Blogs creation One time activity *Blog Updation 5 Posts in a month
Blogs Promotion Yes Blogs commenting 20 comments Per Month
*Press Release Submission 30 submissions Per Month
*Forum Posting 20 Postings Per Month
*Discussion yahoo Posting 100 Posting Per Month Social Bookmarking 200 Per Month
Yahoo Answer 10 in a month
RSS Feed Submission One time activity (After that Quarterly reviews )
Note: New Keywords will add according to the SEO requirements.
Search Engine Optimization Deliverables
SMO ACTIVITIES
SMO ACTIVITIES - PROMOTIONS ON SMO SITES
YouTube
Blogs
Stumble upon
Google Plus
Other Social Networking, Social Bookmarking sites and more
SMO Activities Plans Output
Making friends and joining Communities and groups
Brand Building/ Products, services & offers Promotion
At least 2 Posts on wall, per day User Interaction / Answering Fan’s queries.
Fan Building yes
Driving Traffic to Official Website Yes
Twitter Account and Profile creation Brand Building/ Products, services & offers Promotion
Post at least 2 Tweets per working day Brand Building/ Products, services & offers Promotion
Increase Followers yes
Traffic Diversion to the Website Yes
YouTube
YouTube Account and Profile creation Brand Building/ Products, services & offers Promotion
Video Optimization & Upload Videos in YouTube
Increase the visibility of videos in YouTube
Promoting Videos and Increasing Videos viewers
Brand Building/ Products, services & offers Promotion
Driving Traffic to Official Website Depends on the videos
SOCIAL MEDIA MARKETING DELIVERABLES
SMO Activities Plans Output
Blogs
Blog and Profile creation, optimization & Updation
Brand Building/ Products, services & offers Promotion
Blog Commenting Brand Building/ Products, services & offers Promotion
Google + Project
Account/ Profile creation Brand Building/ Products, services & offers Promotion
Friends Building, Photos uploading and sharing
Brand Building/ Products, services & offers Promotion
Pinterest Create a board and add pins of products and website
Help in promotion of our properties images
Stumble Upon Create Pages, increase followers & share Brand Building/ Products, services &
offers Promotion
SOCIAL MEDIA MARKETING DELIVERABLES
Pay Per Click (PPC)
Paid Search Engine Marketing – Keyword Based
Publishers: Google Model: Pay Per Click Keyword Targeting: According to your services
The Text ads would be designed by us and these ads would target specific keywords. We will create ads according to the keywords and very specific, so we can attract only quality visitors.
Methodology
Contextual Campaign Marketing - Contextual Network
Publishers: Google Type: Banner/Text Based Model: Pay Per Click Target websites: All relevant websites Target Keywords: According to your services.
Advantages of the PPC Program
Advantages
Create Attractive Text and Image Ads
1000+ Keywords targeted for Search Engine Marketing & other related Web Pages
Generate Relevant traffic
Specific targeted campaigns.
High rate of conversion.
When people search on Google using one of your keywords, your ad may appear next
to the search results.
You create ads and choose keywords, which are words or phrases related to your
business
Pay only if people click your ads.
PPC ACTIVITIES & MANAGEMENT PLAN
PPC Account Creation
Website & Goal Analysis
Campaign Setup
Competitive Analysis Report
Keyword Research
Text Ads & Image Ads Creation
Ad Copy Testing
Bid Management
Regional Optimization
Quality Score Analysis
Placement Sites Targeting
Landing Page Consultation
Conversion Tracking
Weekly Report
