ppc & seo proposal from experts

www.s��reindi�.in

Se�rch Engine Optimiz�tion Propos�l


A�out S��re…

Comp�ny founded & fully owned �y MAA Holdings - Indi�

• Pioneers in integr�ted m�rketing communic�tions in Indi�• Among the firsts to set up independent & speci�lized m�rketing �gencies. • Dedic�ted & experienced profession�ls • Over � dec�de of experience �cross c�tegories in m�n�ging m�rketing progr�ms• Experience working with c�tegory le�ding clients


Our services

• Inter�ctive m�rketing services

• Direct m�rketing services


Inter�ctive m�rketing services

We offer �n�lytics driven inter�ctive solutions

• We�site design & development • We� �n�lytics • Se�rch engine optimiz�tion • Se�rch engine m�rketing • Em�il m�rketing


Direct m�rketing services

Pl�n & m�n�ge m�rketing engines th�t �uild one-to-one customer rel�tionships

Customer Acquisition Progr�ms• Le�d gener�tion• Pre-l�unch m�rketing �ctivities

Customer Retention Progr�ms • Customer cont�ct progr�ms• Customer / Ch�nnel loy�lty progr�ms


Se�rch Engine Optimiz�tion Propos�l


Go�l

Higher & qu�lity referr�ls �y �chieving top r�nkings for v�rious relev�nt key phr�ses in org�nic se�rch engine results th�t Incre�se qu�lified tr�ffic to We�site.


7 Step Process

• Project o�jectives • Site �n�lysis • Key word rese�rch • Competitive �n�lysis • On p�ge optimiz�tion• Off p�ge optimiz�tion • Continuous me�surement


Project o�jectives

B�sed on your �rief �nd requirements optimiz�tion project o�jectives will �e defined.

Whether it is r�nkings th�t needs to �e improved, num�er of visitors th�t needs to �e incre�sed, or if it is the qu�lity & in turn conversions.


Site �n�lysis

Validation of brief – this stage entails an assessment of site performance.

We review design, l�yout, n�vig�tion, colors, ��ckground, fonts, im�ges, �roken links, met� t�gs, content , html v�lid�tion, �rowser �nd resolution comp�ti�ility, lo�ding times, se�rch engine r�nkings, site st�tistics �nd cre�ting error p�ges to determine next course of �ction.

We �lso �n�lyze current tr�ffic trends through log �n�lysis softw�re. If not fe�si�le, the we� site will h�ve to inst�ll �ny industry st�nd�rd softw�re.

We will �lso �n�lyze se�rch engine positioning �efore su�mission. O�jective here is to c�rry out � thorough study on current se�rch engine positions �nd current effective keywords/ key phr�ses where the we� site h�s �chieved consistent, respect��le r�nkings �cross su�mitted-to se�rch engines.


Key word rese�rch

An�lyze popul�r keywords in c�tegory �cross m�jor se�rch engines. Study top 20 position holders in m�jor se�rch engines

This process involves identifying relev�nt & import�nt key words for your comp�ny, competition & the industry �t l�rge. Next steps involves optimizing the site for chosen keywords.


Competitive �n�lysis

During this process, we rese�rch for key words th�t drive tr�ffic to your competitors site, their met� t�gs, qu�lity of content, site design, �rchitecture, technology �nd re�djust our optimiz�tion efforts.

By this we c�n g�in � gre�ter insight into wh�t it t�kes to r�nk for the keywords we �re interested in r�nking for, �nd help us �etter underst�nd the steps/t�ctics th�t we need to employ to compete with those th�t �re showing up in the SERPs.


Content editing

Once we h�ve rese�rched for key words, we recommend content edits to improve key word density. If required, we offer content cre�tion services �s well to ensure your �etter results during se�rch cr�wls.

We will do site re engineering to optimize the entire site with site content/n�vig�tion with �ppropri�te keyword weight �ge


On p�ge optimiz�tion

Ent�ils optimiz�tion efforts done intern�lly on your site.

• P�ge optimiz�tion : involves complete keyword, title, �nd site description met� t�g optimiz�tion for every p�ge on your site. Also, involves lo�d time optimiz�tion, code v�lid�tion �nd keyword density

• Design optimiz�tion : We will review your present home p�ge design & inner p�ges �nd m�ke recommend�tions to ensure �etter conversion r�tes.

• Content p�ges : We �dvise our clients to h�ve content-rich site, we help cre�te �ddition�l p�ges with rel�ted content. E�ch p�ge will focus on � cert�in key phr�se. If needed, our copy writers c�n cre�te �ddition�l content for you. Along with the focus of e�ch key phr�se, the ultim�te go�l �ehind these p�ges is to g�in in�ound links from other sites �nd the we�site in gener�l.

• Inform�tion �rchitecture : We ex�mine the org�niz�tion�l hier�rchy of � site. Study topics �nd c�tegoriz�tion th�t imp�cts us��ility of your site. Our �im is to optimize every visitors end-go�l when they visit your site.


Off p�ge optimiz�tion

Ent�ils optimiz�tion efforts done extern�lly .

Det�ils

• Su�missions : We perform �utom�ted timed su�missions to m�ny m�jor se�rch engines (Y�hoo, MSN, Google, etc.). Where M�nu�l Su�missions �re required, we will loc�te, su�mit, �nd tr�ck the st�tus of e�ch su�mission. Since se�rch engines v�lue directories listings more, we c�n do � comprehensive directory listing for your site.

• Link �uilding :The more relev�nt �nd v�lid links you h�ve to your site, the higher the r�nk on the se�rch engine. We focus he�vily on getting your site linked from other relev�nt sites. Also, Cross-linking we�sites is �n effective w�y to g�in se�rch engine r�nking. Thus, reciproc�l link p�rtners �nd directories help to g�in your link num�ers. In �ddition, we will �lso �uild �n �utom�ted directory system inst�lled on your site th�t will m�n�ge reciproc�l links.

• Other services : linking p�ges �y su�mission of press rele�ses, writing �rticles, seeding of content in forums �nd �logs.


Continuous me�surement

Proper SEO is � continuous, iter�tive process. Efforts h�ve to �e const�ntly monitored, me�sured & corrected to re�ch your go�l.

We monitor our SEO efforts with KPI’s like :

• Percent referr�ls from se�rch engines• Se�rch engine conversion• Keyword – popul�rity, density, tr�ffic & conversion• Me�sure �nd Monitor � Site's Link Popul�rity• Site Technic�l Qu�lity Metrics


Reporting

• Performance Reports:– We will provide �n Excel document which summ�rizes the following items:

• D�te su�mitted • 3-month follow-up d�te • Fin�l follow-up d�te

• Monthly Ranking Reports:– We will provide �n Excel document which summ�rizes the following items:

• The site BRL • R�nk �chieved • P�ge Num�er on which r�nk is �chieved


P�y Per Click


Benefits of PPC

• Speed – You c�n �chieve inst�nt r�nkings• Position Control – You c�n �chieve which ever position you w�nt• Br�nding: you c�n h�ve �ttr�ctive descriptions in your �ds• Inst�nt Bpd�tes: Keywords c�n �e deleted �dded or upd�ted inst�ntly• An�lytics: ROI, Cost per le�d �nd �cquisition c�n �e c�lcul�ted.• Product l�unches: new products c�n �e �dvertised inst�ntly with PPC• R�nking on Competitive terms c�n �e �chieved inst�ntly• T�rgeting specific geogr�phy, l�ngu�ges etc.


Process

• O�jective Setting �nd Business Model study• PPC Keyword Rese�rch• Cisitor Conversion An�lysis• Ad Copy Cre�tion• C�mp�ign Setup• C�mp�ign M�n�gement


O�jective Setting �nd Business Model study

• Bnder this step we set the o�jectives of the c�mp�ign in close consult�tion with the Client �nd get �n in-depth underst�nding of your �usiness model �nd �usiness requirements.

• Deliverables: – List of o�jectives (Word Doc) – Det�iled Questionn�ire (Word Doc)

• Once the O�jectives setting �nd Business Model study h�ve �een done, com�in�tion of the following PPC services is utilized.


Keyword Rese�rch

• B�sed on your �nswers, we'll �e short-listing � list of �round 50-200 keywords. The initi�l rese�rch churns out hundreds of keywords �nd we system�tic�lly drill down to the most efficient keywords �fter deleting the ones, which �re not relev�nt or cost effective for your PPC C�mp�ign.

• Deliverables: – Det�iled keyword rese�rch (.xls)


Cisitor Conversion An�lysis

• B�sed on the O�jectives of the C�mp�ign �nd fin�lized keywords we would �e studying the suit��ility of your site’s current We�P�ges to �e the l�nding p�ges for the c�mp�ign or/�nd suggest cre�tion of customized l�nding p�ges. In PPC, l�nding p�ges �re import�nt �s they �re the entry points to your we�site �nd determine the conversion of � Cisitor.

• Deliverables– Cisitor Conversion An�lysis Report (.doc)


Ad Copy Cre�tion

• After studying the l�nding p�ges of your we�site we would cre�te specific �ds for the fin�lized keywords to ensure m�ximum visi�ility �nd Click through R�te (CTR). We would cre�te � customized �ttr�ctive �d copy, which incre�ses the pro��ility of � click from the se�rch engine tr�ffic.

• Deliverables: – Ad copy for �ll keywords for your �pprov�l (.doc)


C�mp�ign Setup

• We would �e setting your site’s c�mp�ign in the following Se�rch Engines: – Google Adwords– Y�hoo Se�rch M�rketing

• We c�n �lso set up c�mp�igns on �ddition�l Se�rch Engines such �s MSN Ad Center, �nd Business.com etc depending upon your requirements.

• Deliverable– Se�rch Engine C�mp�ign


C�mp�ign M�n�gement

• C�mp�ign m�n�gement would involve � host of different steps �nd �n�lytic�l techniques like -CTR M�n�gement, Bid M�n�gement, A/B split testing, C�mp�ign ROI �n�lysis, C�mp�ign Ads �nd keyword twe�king �nd Weekly C�mp�ign Reporting.

• Deliverables – Weekly Report– Monthly report


Our BSP

• Our Unique Customer Profiling: The potenti�l �udience of the client is psychologic�lly profiled �y our experts, for �ssessing their needs during their online se�rch cycle. This gives us indic�tion of potenti�l low-�id keywords, which continue to �ddress such needs.

• Our Unique Visitor Conversion Analysis: Study off v�rious metrics like look �nd feel of site, competitor �dv�nt�ge, e�se of �uying etc. ��sed on the Customer profile, Fin�lized Keywords �nd the o�jectives of the c�mp�ign.

• Industry proven experience in Keyword Research: S��re h�s done det�iled keyword rese�rch for sever�l clients for v�rious online m�rketing c�mp�igns.

• Dedicated account manager and team: we would h�ve � dedic�ted te�m of �n working for your project.

• Professional Ad copy writing for each Keyword: Our profession�l copywriters would �e writing the �d copy of e�ch �d for the c�mp�ign �fter studying v�rious reports like c�mp�ign o�jectives, Cisitor Conversion etc.

• Campaign monitoring and tweaking on a daily basis: We would �e monitoring �nd m�king ch�nges to your c�mp�ign specific�tion on � d�ily ��sis.


InterestedE

Cont�ct us: r�m.kFs��reinid�.inMo�ile: +91 9845477190

S��re M�rketing Services Pvt. Ltd. #2561, 16th D, M�in,

HAL 2nd St�ge, Indir�n�g�r,B�ng�lore-560008