intenational presentation.pptx fixed

8/6/2019 Intenational Presentation.pptx Fixed

1/16

Lecturer: Ho Cheng KweeName : Tran Kim Ngan


2/16

y Founded on October 16, 1923

by brothers Walt Disney and

Roy Disney - flagship family-oriented brands.y In 1929, the company was reincorporated as Walt

Disney Productions.

y In 1986, Company expanded its existing operations

and also started divisions focused upon theatre,

radio, publishing, and online media.


3/16


4/16

y Target segments:

children and family-oriented customers.

y Mission is to be The happiest place on the Earth .

y Disney together with its subsidiaries is a diversified

entertainment company.

y Now, is best known for the products of its film studio,

the Walt Disney Motion Pictures Group.


5/16


6/16


7/16

y Tokyo contains the world's biggest population,

mixed with millions of tourists per year.

y Paris is the most visited city in Europe can attract

the large number of tourists.

y

Hong Kong is the largest tourist destination withabout 10 million visitors per year, a better

infrastructure and higher family incomes.


8/16

LicensingReceived some returns

from admissions and

from merchandise and

food sales.

Limited form of

participation.

Less potential returns.

Partnership

French government

provide advantages.

Receive a management

fee and royalty payment

on admissions and foodsales.

Smallest risk, reduce

the potential losses.

Joint venture

Contribute expertise

and the aura of its

attractions and cartoon

characters.Minimize their risks,

financial strength.


9/16

y Think global, act local is one of the key success.

y Tokyo Disneyland has Japanese restaurant, and a big-screen

attraction showing Japanese history.y In France, French is the first language, an exhibit based on the

science-fiction stories of Jules Verne, put fireplaces and class dome,

using European actors as virtual tour guide.

y In Hong Kong, Chinese food restaurant, hired a feng shui master to

help to design the layout, response to complaints from environment

groups.


10/16

Strengths

Disney is a well-known brand all

over the world.

Strong financial background with

US$ 62.497 billion of assets.

Innovative ideas, and differentiates

itself among the other theme park.

Image of Disney is very healthy

and positive in the entertainment

industry.

Weaknesses

High investment will involve with

high risk.

High operating cost with $1.8billion Park have only 16

attractions.

Frequently change in top

management and the tremendousamount of employees.

Limited range of target audience

mainly children.

Internal analysisInternal analysis


11/16

y Politicaly In France, Disney was supported and given advantages

by the French government.y Hong Kong government was so eager to attract Disney in

order to increase tourist industry, and decrease the high

unemployment.y Disney was welcomed and supported by all government,

but there still have obstacles such as the disagreement of

farmers in France and less participation in Hong Kong.


12/16

y Value of Europe currencies were fluctuating greatly, high

unemployment rate, and French real-estate market tumbled.

y

French and European disposable incomes to shrink.y The collapse of the real-estate market caused the demise of the

planned development around the theme park and Euro

Disneyland did not receive revenue from property development.y In Hong Kong, high unemployment, less expense and incomes,

many families considered to take their children to the park.


13/16

y Shanghai Disneyland theme park, pushing the opening to 2015 at

the earliest.

y China s National Development and Reform Commission has

already formally approved the resort, and city officials arenegotiating with Disney over how it will be operated.

y Once Shanghai Disneyland opens, those on the Chinese

mainland will go there, reducing patronage at the Hong Kong

park.

y However, Shanghai Mayor said, The two cities are brothers and

will work together.


14/16


15/16

y Companies go globalization due toy Increases to gain greater market sharey Cheap labor costsy Expand their market reachy Create other revenue sourcesy Increased flow of communications allows vital information to be shared

between individuals and corporations around the world.

y Each of entry had different risks levels (lower to high: Licensing, Partnership,

Joint Venture, Direct Investment).y Internal and external environment analysis also has impact on the decision-

making process of company.

y Each country, Disney had learned some lessons from that.


16/16

intenational presentation.pptx fixed

Documents