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ICCE ICCE Institute of Creative and Cultural Entrepreneurship

Goldsmiths, University of London

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ICCEICCE

ICCE Created in 2008 as an Academic Area

MA Arts Administration and Cultural Policy

MA Creative and Cultural Entrepreneurship

MA Social Entrepreneurship

SYNAPSE

Cultural Policy and TourismCultural Policy, Relations and Diplomacy MA Innovation Transformation and Leadership

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ICCESocial Aesthetic Economic

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ICCEICCE

ICCE takes the view that Entrepreneurship is the creation of value, this value could be Social, Aesthetic or Economic, and that when entrepreneurial activity is strong the three strands are interwoven.

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ICCE

Innovation

Entrepreneurship

Management

Leadership

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ICCE

Creative and Cultural Entrepreneurship & Social EntrepreneurshipSeeking new ways of doing and new revenue models,

employability/self-employabilityCurrently for Start-ups or re-designing businesses.

Focused on Creative/Cultural Industries and Social InnovationInvestment Readiness

Innovation in PracticeBusiness Model, Product/Service,

Experience, Delivery and Value NetworkCommercial or Social or Cultural Organisations.

Focused on people in organisations

Arts Administration and Cultural PolicyCultural Policy, Relations and Diplomacy

Cultural Policy and TourismDeveloping new leaders

Looking at new revenue streams, New routes to impact and audiences

Growth and sustainability of the SectorFor people managing organisations

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ICCE

ICCE

Works across:◦ Design◦ Media and Communication◦ Drama◦ Music◦ Centre for Cultural Studies◦ Creative Computing ◦ Fashion

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ICCEICCE8

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ICCEICCE

ICCE Industry Board Patrick McKenna , Sydney Levinson, Helene

Martin- Gee, John Newbigin, Graham Ross Russell, Deborah Szebeko

Creative Fellows Deborah Szebeko, Mark Champkins, Sarah Johnson,

UsCreates

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10ICCEICCE

Postgraduate taught and research degrees

MA Arts Administration and Cultural Policy

Students 2013 20 EU 55 International Total 75

Created 1996

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MA ARTS ADMINISTRATION & CULTURAL POLICYMA ARTS ADMINISTRATION & CULTURAL POLICY

Programme Cultural Policy & Practice Management Practice – Internship Business Plan Shared Course – Arts & Health/Prisons

Sociology of the Musical, Entrepreneurial Modelling, Cultural Diplomacy, Interpretation and Education in the Art Museum, Branding

Dissertation

Programme also covers [Copyright, cultural identity, tourism, cultural

diplomacy, regeneration, arts education, audience development/marketing, fundraising]

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ICCEICCE

Postgraduate taught and research degrees

MA Creative and Cultural Entrepreneurship Students 2008 8.5 EU 7 International Total 15.5

Students 2013 13 EU 43 International Total 56

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MA in Creative and Cultural EntrepreneurshipMA in Creative and Cultural Entrepreneurship

Course Structure/Choice A Design Student might follow:

◦ Theories of the Culture Industry: work, creativity and precariousness -Essay on IP

◦ Methods and Processes 1 and 2 - Creating a toolkit making their design thinking explicit

◦ Entrepreneurial Modelling- Completion of a business plan

◦ Entrepreneurial Practices - Internship at Saatchi, We Made This

◦ Dissertation Project plus analysis e.g.

Creation of a Wesbite and products addressing healthyfood for children + Essay on Design Thinking for social problems.

14MA in Creative and Cultural EntrepreneurshipMA in Creative and Cultural Entrepreneurship

Modelling Techniques Priority Modelling◦ Money or Meaning?

Evidence Modelling◦ Making the intangible tangible◦ Focussing on benefits not features◦ Accepting you have to fulfil a need and create a gap

Relationship Modelling

Blueprint Modelling

Consequence Modelling

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ICCEICCE

Postgraduate taught and research degrees

New MAMA Social Entrepreneurship Start 2011First year Enrolment 22

Mphil/PhDStudents 2013 2 EU 9 Overseas

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ICCE

Theories of Creative and Social Entrepreneurship

Autumn term

Entrepreneurial Modelling Autumn Term

Social Entrepreneurship: policies and frameworks

Spring Term

Social Return on Investment: principles and practice

Spring Term

Dissertation or Project Portfolio Summer Term

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ICCEICCE

Postgraduate taught and research degrees

Proposed New MAs 2013Cultural Policy and TourismCultural Policy, Relations and Diplomacy

Development of, MA Innovation Transformation and Leadership with the Design Department

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ICCEICCE

Abu Dhabi Gerald Lidstone approached

through British Council in 2008

Gerald Lidstone and SianPrime rewrote their programme and have taught courses from 2009/10 for $9000 per course.

The long-term strategy was to gain entry to the SaadiyatIsland project and media city two four 54

Now only Berlin remains a partner

Leaving Spring 2013 – move to Hong Kong

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ICCEICCE

SYNAPSEWorking Across College:

This offers students the opportunity to develop entrepreneurial tools to ‘map their future’.

This is not the same as tools for enterprise or business ‘start up’ but a means to think about their future and the impact they would like to make.

ICCE makes the assumption that all disciplines are creative and that these workshops are appropriate for all Goldsmiths students.

A key part of Goldsmiths Employability Strategy?

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SYNAPSE

Workshop programme

The SYNAPSE programme, delivered by ICCE is offering workshops to all departments and Programmes in Goldsmiths.

The aim is to enable students to ‘map their future’ to improve their employability. Developing tools to explore their future options and move from theory and intention to practice.

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SYNAPSE

The Ambition

SYNAPSE workshop programme

Introducing Impact and ambition

Introducing Entrepreneurial Thinking across all Goldsmiths programmes.

Entrepreneurial Thinking is not the same as Enterprise

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Engagement  (involvement and 

enjoyment with degree)

Figure 1: Determinants of Employability

Academic skills(content, specific, explicit, 

formal, assessed)

Non‐academic attributes   (process, generic, implicit, informal, not assessed)

Employability                (ability to obtain and maintain desired jobs)

Antecedents (previous education and work, values, traits, abilities, family background)

pre‐University

In University

post‐University

Work experience(part‐time jobs, internships, 

volunteering, etc.)

During University

Academic credentials

Career motivation

Graduate/generic skills

Relevant training & experience

Relatively independent of University

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Figure 2: A taxonomy of graduate attributes

Problem(thinking)

Business(entrepreneurial)

People(interpersonal)

Self (intrapersonal)

Communication(presentation)

Skills (competencies)

Values (core beliefs or motives)

Liberalism Altruism Tolerance Integrity Learning

Style (dispositions, orientation, reputation)

Individual, flexible

Creative, artistic

Outgoing, confident

Independent, radical

Passionate, engaged

Critical and Analytical skillsAdaptabilityFlexibilityNumeracyLiteracyCreativity

Commercial awareness

Computer literacyNetworkingInitiative

Negotiation

Team‐workLeadershipDiplomacySocial skillsEmpathy

Planning and organisation

Time managementReflection

Self‐motivationInsight

ArticulacyCommunicationNetworking

Self‐marketingPersuasivenessEmotional intelligence

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ICCEICCE

ICCE consultancy UNESCO Independent Theatre Council Mission, Models, Money Chichester University Nätverkstan, Göteborg British Council – Kenya - Latvia KACES Korean Arts & Culture Education Service Clore Mentoring Sadler’s Wells VSMU Slovakia

PotentialACEClore Cultural Leadership Programme, NESTA

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ICCE Partnerships

Based in ICCE Mission, Models, Money (MMM) European Cultural Foundation (ECF)

InternationalLatvia, Riga , European City of Culture 2014Laselle Singapore - Validation

KACES Korean Arts & Culture Education Service MOU Abu Dhabi HCT ending 2013 Hong Kong Institute of Education starting 2013 ITB Bandung Indonesia European Network of Cultural and Arts Education & Training Centres ENCATC [ GL Vice Chair]

UK Cultural Leadership Programme [ Sian Prime board member] to 2011 Clore Social Leadership Programme ECCE - University of Birmingham IgniteFutures

Future: IncubationInnovation Unit, Social Innovation Camp

Kind of Learning Partnership type things: Concentrate, Thinkpublic, LikeCube, Digital Health Service, Troika, Hannah Martin, IdeasTap

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ICCEICCE

ICCE takes the view that Entrepreneurship is the creation of value, this value could be Social, Aesthetic or Economic, and that when entrepreneurial activity is strong the three strands are interwoven.

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ICCESocial Aesthetic Economic