bachelor program of cultural & creative entrepreneurship ... cultural & creative... ·...

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Bachelor program of Cultural &

Creative Entrepreneurship 2014/17

180 ECTS

Finnmarksfakulteten

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1. INTRODUCTION 3 1.2 Admission Requirements 3 1.3 Career Opportunities / Job Perspectives 3 1.4 Language of Instruction and Examination 3 1.5 Name of the Program 3 1.6 Awarded Qualification 3 1.7 Further Study Opportunities 4

2. LEARNING OUTCOME 4 2.1 Knowledge 4 2.2 Skills 4 2.3 General Proficiency 4

3. ORGANIZATION AND STRUCTURE 5 3.1 Study Structure 5 3.2 Internationalization and Exchange Possibilities 5

4. CONTENTS 5 4.1 Study Design 5 4.2 Elective Courses 5

5. TEACHING, LEARNING AND WORKING METHODS 6

6. EXAMINATION AND EVALUATION 6 6.1 Requirements for Study Participation 6 6.2 Access Exam 6 6.3 Examination Methods 6 6.4 Grading System 7

7. COURSE DESCRIPTIONS 8

8. COURSE OUTLINES 9 Examen facultatum 9 Creative Business 11 Business Economy 13Error! Bookmark not defined. Venture development 15 Experiences, marketing and sales 17 Communication Skills 19 INNOVATION PRACTICE 21 Project Management 25 Social Media and Communication 27 Event Management 29 GoLive I 31 GoBusiness II 33 GoLive II 35 Exam philosophicum 38

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Research design and BA thesis 39

1. Introduction

1.1 Target Group / Audience

Bachelor of Cultural & Creative Entrepreneurship is an international program taught at UiT- Campus

Alta. Language of instruction is English.

The program is designed for people who want to make a living within the wide definition of cultural

and creative industries. Examples could be arts, crafts, music, dance, events and festivals and more.

The core of the program is business know-how and entrepreneurship with basis in intangible

resources.

A high level of personal initiative and involvement is required. This is assumed throughout the

programme to ensure the students´ full benefit.

1.2 Admission Requirements

Admission requirements are Higher Education Entrance Qualification or proven equivalent

competence for admission to higher education.

Applicants need to have a Higher Education Entrance Qualification and certified language

requirements in English. A list of the requirements for the Higher Education Entrance Qualification in

Norway can be found in the GSU-list of NOKUT on the web site for the Norwegian Agency for Quality

Assurance in Education (NOKUT).

Link: http://www.nokut.no/en/Knowledge-base/Surveys-and-databases/GSU-list/

1.3 Career Opportunities / Job Perspectives

Upon completion of the program Cultural & Creative Entrepreneurship candidates will have the

practical skills, knowledge and attitude required to work as

Manager of one’s own Cultural and Creative Industry (CCI) business company within arts, crafts, music, dance, events and festivals or other.

Manager in CCI business companies, organisations or in public services in the culture sector.

Business consultant for CCI companies, organisations and public services in the culture sector.

1.4 Language of Instruction and Examination

All courses will be taught in English.

Written exams may be written in the Norwegian language.

1.5 Name of the Program

Bachelor of Cultural and Creative Entrepreneurship

1.6 Awarded Qualification

Bachelor degree

http://www.nokut.no/en/Knowledge-base/Surveys-and-databases/GSU-list/

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1.7 Further Study Opportunities

Candidates may apply for master programs within Cultural and Creative Industries (CCI) management

or entrepreneurship.

2. Learning Outcome

2.1 Knowledge

Candidates will:

- Have knowledge of the Cultural and Creative Industries’ (CCI) commercial and social significance;

- Have knowledge of the theoretical foundation in entrepreneurship and CCI subjects; key topics,

processes, tools and methods;

- Know research and development work in entrepreneurship and the CCI and have knowledge of the

disciplines’ research and development work;

- Know the main features of the history of entrepreneurship and the CCI, i.e. its place and function in

the society;

- Have knowledge of the various core industries that make up the CCIs.

2.2 Skills

Candidates will have the capability to:

- Develop and plan various CCI projects through conceptualization, presentation and building of networks.

- Manage and implement plans in the realization of CCI projects.

- Employ tools for communication CCI projects to customers and interested parties.

- Analyse theoretical subject material in connection with written and oral tasks and evaluate

practices in the CCIs.

- Find, evaluate and use relevant information and subject material in analyzes of problems and to

solve work tasks;

2.3 General Proficiency

Ability to apply knowledge and skills independently in different situations:

- Understand academic, social and ethical issues relevant to the CCIs;

- Solve challenges in a team or alone, drive innovation to develop the CCI and its products;

- Could present and communicate theories, issues and solutions orally and in writing both in business

and in academic context.

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3. Organization and structure

3.1 Study Structure

The program is organized as a three years full-time study program divided over six terms (180 ECTS).

3.2 Internationalization and Exchange Possibilities

For the 5th semester the students may alternatively apply for international exchange or a practice

semester in a company or an organization.

4. Contents

4.1 Study Design

4.2 Elective Courses

No elective courses

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5. Teaching, Learning and Working Methods

The course activities consist of different teaching methods. Lectures will give students an overview of

the theoretical fields and deeper knowledge of selected entrepreneurship and Cultural and Creative

Industries (CCI) areas. Students will analyse, discuss, and put their knowledge into relevant contexts.

External lectures, field trips and practice will train practical skills and help candidates to get an overall

insight of the field of work. Through group work students will be able to discuss subjects for a deeper

understanding. In individual tasks students will use theoretical literature and examples from

entrepreneurship and the CCI. Students will get supervision and individual guidance in writing essays,

group assignments and written exams. Students are expected to perform independent studying,

including curriculum not specified in the scheduled teaching.

6. Examination and Evaluation

6.1 Requirements for Study Participation

Candidates can have an authorized absence of up to 30% of mandatory teaching, but have to fulfil all

the work course requirements. If a student has authorized absence, he/she will have the

responsibility to acquire knowledge, skills and attitudes, as described in the learning objectives.

Candidates are required to report their absence to a student advisor as soon as possible. In the case

of illness a medical statement must be presented.

6.2 Access Exam

Candidates must meet the requirements presented in each course plan before they are given

allowance to take exam.

6.3 Examination Methods

Students will be evaluated by course work requirements and examinations. The course work

requirements must be approved in order to qualify for the examination. Examination methods will

vary between courses and will in general be written exams, home exams (writing assignments) and

oral exams. Exams will be evaluated with letter grades (A-F) or pass / fail.

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6.4 Grading System

The grading system is twofold. One system consists of letter grades from A to F, and the second

system consists of the criteria passed/failed.

The following grading scale is used for letter grades A-F:

Symbol Description General, qualitative description of valuation criteria

A Excellent An excellent performance, clearly outstanding. The candidate demonstrates excellent judgment and a high degree of independent thinking.

B Very Good A very good performance. The candidate demonstrates sound judgment and a very good degree of independent thinking.

C Good A good performance in most areas. The candidate demonstrates a reasonable degree of judgment and independent thinking in the most important areas.

D Satisfactory A satisfactory performance, but with significant shortcomings. The candidate demonstrates a limited degree of judgment and independent thinking.

E Sufficient A performance that meets the minimum criteria, but no more. The candidate demonstrates a very limited degree of judgment and independent thinking.

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7. Course Descriptions

The program is structured so that the various courses underpin and complement each other.

It is particularly directed towards developing Cultural and Creative Industries (CCI) business ventures

and entrepreneurial projects. Although the practical learning context will be the local, arctic

environment, practical elements together with the theoretical framework presented can be applied

globally.

Examen facultatum + Creative Business: Candidates will learn basic reading, writing and learning

techniques that are necessary for further studies. They will get supervision and individual guidance in

writing essays, group assignments and written exams. Candidates will get a first impression of what

the Cultural and Creative Industries (CCI) are and be introduced to key elements of value creation

based on intangible resources.

Experiences, Marketing and Sales: Using basic concepts, models and theories, the course will provide

candidates with knowledge and practical skills in marketing, sales and experience production. Both

theoretical and practical exercises are included here.

GoBusiness I: Venture Development and Venture Economy: The GoBusiness courses give the

candidates theoretical knowledge and practical skills of how to plan and set up a business. The

courses cover economic and managerial key elements for business start-ups.

Innovation Practice, Project Management and Event: Innovation practice gives the candidates a

theoretical knowledge of innovation and methods of such, as well as giving them the opportunity to

work with real life cases from the field of events. In the Project Management course, the candidates

take the work further, by mapping out a real project based on the same cases.

Communication Skills and Social Media and Communication: In these courses the candidates get

knowledge and experience in communicating through different media.

GoLive I: GoLive I is a practical course where the case-project from Project Management is put to life

and communicated to the public.

GoBusiness II & GoLive II: Through these courses the candidates gain knowledge and experience

through creating, planning, managing, communicating and evaluating their own – real-life business

projects.

Possible changes

Course details and contents might change due to operational reasons.

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8. Course Outlines

Course title Examen facultatum

Course code

Course category Bachelors

Semester Autumn

Credits (ECTS): 10 ECTC

Location Alta

Department Department of Tourism and Northern Studies

Prerequisites None beyond those in the admission requirements for the program.

Content Offer an introduction to social science by studying their history, scientific thinking and contemporary debate in theory of science.

Relevance in study program The course is a mandatory course in the tourism programs.

Learning outcomes Objective of the course

Knowledge:

- History of social science - Models of humans and society - Theory of science and research design - Ethics in social science research

Skills:

Students should:

-be capable of taking a critical stand towards research as well as

theories within social science

-be capable of applying and comprehend methodological and

theoretical competence within their own studies

Competence: - have a good foundation for further studies in humanitarian and social sciences

Teaching and working methods

Mainly lectures, following a weekly time schedule. Individual work, including obligatory assignments. Teamwork, including obligatory assignments.

Examination and evaluation Formative evaluation: Oral presentations and written assignments must be approved before final examination can take place. Summative evaluation: Semester paper of max. 10 pages. 70% attendance is required in order to take the exam.

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Summative evaluation and grading: scale A – F with F for failed.

Resit exam See the guideline for resit examination on: http://uit.no/studenter/eksamen#7

Practical training None

Instruction and examination language

Language of instruction is English. The exam can be answered in Norwegian and English

Syllabus The syllabus will be published on “Fronter” at a semester start

http://uit.no/studenter/eksamen#7

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Course title Creative Business

Course code


Semester Spring

Credits (ECTS): 10 ECTS

Location Alta


Prerequisites and target groups:

Primarily for 1st year students registered in the Cultural & Creative Entrepreneurship programme. Also open for students in Arctic Adventure Tourism and Media Production as an elective subject.

Content Purpose: The course is designed to give the students a general understanding of the essential assets in creative businesses, and how these can be developed and presented to the market. Social relevance of the subject: Cultural and Creative Industries is experiencing rapid growth, globally. It is important that people who intend to work within this industry, have a broad understanding of the industry´s global significance and it´s relation to other economies.

Relevance in study program The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship

Learning outcomes Knowledge and understanding. After completing the course: - The candidate has knowledge of international definitions of

the term “creative business” - The candidate has knowledge of development of intangible

assets as basis for business. - The candidate has knowledge of “the customer´s needs” in

terms of creative products. - The candidate has knowledge of the market in terms of

creative products. Skills. After completing the course:

- The candidate is able to discuss the definition boundaries of the term “creative business”.

- The candidate is able to, in theory, design and present products based on intangible assets.

- The candidate is able to discuss “the customer´s needs” in terms of creative products.

General competence. After completing the course:

- The candidate has a general understanding of the idea of conform definitions of the Cultural and Creative Industries.

- The candidate has an understanding of how their own intangible assets vary from their fellow students, and how these may compete or complete with each other, in regard to product development and market communication.

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Methodology and design: - Lectures - Class discussions - Written assignments, individual and team - Oral presentations, individual and team

Examination and evaluation Summative: - Class participation 70% (If not fulfilled, the students can

apply for writing an extra written assignment) - Written home exam. Duration 4 days. - Grades A – E for passed exam, F for failed. - Possibility of re-sit exam in case of F.



Instruction Will be given in English. Written exam may be answered in Norwegian or English.

Syllabus To be submitted


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Name Business Economy

Norwegian name Forretningsøkonomi

Code AAT-1004

Level Bachelor

Credits 10 ECTS

Department Faculty of Finnmark/Dept. of Tourism and Northern Studies

Duration 1 semester

Offered from which year/semester 2 year, autumn semester

Purpose Business economy discusses different concepts dealing with the business in an economical context. Gives introduction to basic cost-benefit analysis, accounting choice of product, investment theory , budgeting and target pricing

Prerequisites and target groups Primarily for 1st year students registered in the Cultural & Creative Entrepreneurship programme and 2nd year students from the Arctic Adventure Tourism.

Learning outcomes Knowledge : Be able to explain central concepts and important tools used in analysis of business economic problems. Examples of concepts: Regular cost, variable costs, alternative costs, contribution margin, present value, end-value, cost of capital, target pricing and budgeting Examples of tools: Contribution margin, absorption costing, product analyses, cost account, calculation of products Skills/abilities: Be able to use concepts and tools in analysis and discussion around business economic issues Sort relevant form irrelevant information Competence: Give written answers on questions that give the reader understanding of used method and the process to an answer. When a tool is given, be able to use it correct. From a described situation, choose correct tool

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and apply it correct.

Teaching and learning methods Lectures and seminars

Coursework Two individual written assignments must be passed during the semester to be able to attend the exam

Examination and evaluation 4 hours school exam

Instructions and examination laguage English

Syllabus The syllabus will be published on Fronter at the start of the semester

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Course Title Venture development

Code

Level Bachelor (introductory)

Credits 10 ECTS

Department Faculty of Finnmark/Dept. of Tourism and Northern Studies

Duration 1 semester

Purpose The course aims to give the students knowledge about central topics and elements of a business plan. The course will enable the students to write a business plan.

Prerequisites and target groups Open for all students. Obligatory for 1st years students registered in the Cultural & Creative Entrepreneurship programme.

Learning outcomes Knowledge

The candidate knows the structure of a business plan.

The candidate knows the outline of processes and necessary considerations for the development of a business plan.

Skills

The candidate is able to actively participate in the development of a business plan.

The candidate is able to make decisions related to the development of a business plan.

General Competence

The candidate is able to communicate ideas, and reflect upon fellow students´, lecturers´ and professionals´ ideas and suggestions concerning the development of a business plan.

The candidate is able to detect and employ basic theory for developing a business plan.

Teaching and learning methods The course will take use of a variety of different methods,

Concentrated periods of lectures and

workshops.

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Exercises and class/group discussions

Written assignments

Lectures may be available on-line upon request but students are recommended to attend lectures on campus for the full benefit of the course.

Coursework One obligatory written assignment must pass as approved before final evaluation can take place. The assignment may be written in English or Norwegian.

Examination and evaluation Individual written exam of 4 hours duration. The written exam counts for 100% of the final mark. The exam may be written in English or Norwegian.

Instructions and examination language English

Syllabus The syllabus will be published on Fronter at the start of the semester

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Course title Experiences, marketing and sales

Course code



Prerequisites None beyond those in the admission requirements for the program.

Content General value basis - The course will relate marketing, sales and experience

themes to the value basis of respect and consideration for nature and culture

Marketing

- traditional marketing functions: the p’s - market segmentation - consumer behavior, AIDA - tourism consumption

Experiences

- Experiences: production and consumption - Types and levels of experiences - The psychological basis for experiences - Experience settings: indoors and outdoors - Environmental psychology - Experience production and design; elements and processes - Experience and service: storytelling, hospitality and guiding - Experience production and guest knowledge: markets and

marketing - The experience economy ideology - Experience products and producers: visits/presentations

and analysis of production, connected to content themes Sales

- Sales channels - B2c, b2b, agents, workshops - Internet - Value based pricing


Learning outcomes Knowledge - of basic concepts, models and theories of marketing and

sales, particularly relationship marketing - of basic concepts, models and theories of experience

production Skills/abilities

- be able to analyse experience products and suggest changes/improvements to existing products

- be able to develop a presentation, a brochure or an internet presentation of an experience product

- be able to communicate with relevant stakeholders

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Competence

- contribute in processes concerning development of profitable experience products and marketing and sales of such

- contribute with a critical and reflective view of development with regard to sustainability of nature and culture and the economic viability of destinations


The course is given once a year during December, January and February Lectures:

- Weekly lectures, seminars, student presentations - individually/in groups - Practical training, e.g. role play - Industry visits, guest lectures

Coursework Formative evaluation - 2 written assignments/reports, individually - 1 presentation/report, in groups

Examination and evaluation 70% attendance is required in order to take the exam. Summative evaluation and grading: scale A – F with F for failed:

- Individual school exam, 40% - Individual written home exam, 60 %


Practical training Excursions with reports

Instruction and examination language

Language of instruction is English. The exam can be answered in Norwegian and English

Syllabus The syllabus will be published on “Fronter” at a semester start


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Course title Communication Skills

Course code

Course category Mandatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program.

Semester Autumn


Location Alta



Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program. The course is also open for all other students at UiT.

Content Purpose: To give the candidates

An understanding of communication as a process that creates reality.

Tools to analyse and make conscious choices in relation to language and means in a formal presentation, informative and persuasive.

Training in dissemination of own presentation and assessment of others' presentations.

Social relevance of the subject: Knowledge of, and skills in communication is important for all people at all levels of society.

Relevance in study program The course is mandatory for the achievement of a Bachelor in Cultural & Creative Entrepreneurship.

Learning outcomes Knowledge: - The candidate has knowledge of presentation techniques

and tools for formal presentations through the use of psychology, audience analysis, rhetoric, text analysis and elocution.

- The candidate has basic knowledge of how to employ presentation techniques and tools in formal presentations.

Skills: - The candidate is able to employ presentation techniques

and tools in formal presentations in front of an audience. - The candidate is able to provide constructive criticism and

show respect for others' presentations.

General Competence: - The candidate has knowledge of presentation techniques

and tools for formal presentations through the use of psychology, audience analysis, rhetoric, text analysis and elocution.

- The candidate has basic knowledge of how to employ presentation techniques and tools in formal presentations.

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Methodology and design: - Lectures - Class discussions - Response groups and individual self-evaluations - Oral presentations, individual and team - Portfolio journal

Examination and evaluation Formative evaluation: The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper where the learning project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation:

- Class participation 70% (If not fulfilled, the students can apply for writing an extra written assignment)

- Oral exam counts for 75% of the mark - Portfolio journal counts for the remaining 25 % of the mark - Letters A-F. E is the lowest passing grade. F is failure. - Possibility of re-sit exam in case of F.


Practical training Yes

Instruction Will be given in English. Project report and oral presentation may be answered in Norwegian or English.



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1 a Name of

subject/curriculum INNOVATION PRACTICE

Praksis i innovasjon

b Semester Offered autumn 2015

c Study points (credits) 10 ECTS

d Teaching language English

e Prerequisites and target

groups

Qualified for university studies

Bachelor students 2nd and 3rd year; especially students in

entrepreneurship related subjects

Russian diploma 2nd and 3rd year

2 Contents This learning-by-developing course is twofold:

1. Practical innovation work cooperating with real-life

cases (SME, public organisation etc.) Case representatives

present a problem or need which has to be solved by

teams of students. Small teams of students will learn to

compete for best ideas, they have to detect potential

(business) partners for the firm / organisation and do other

practical efforts in order to develop their idea to a

sustainable solution for the firm / organisation: a

competitive advantage, entering a new market, designing

of new products, services etc.

Students are provided with methodological tools which

directly support their learning by developing, such as

Business Model Canvas; Work journal writing

2. Theory basics on Innovation The need for innovation; Entrepreneurship and Innovation;

Value-driven (service) innovation and Executing innovation:

Lean Start-up methods and Business modelling and

planning

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3 Expected learning

outcomes of completed

programme

Knowledge

Skills

Competencies

By the end of the course, students will know basics about

Selected methods of creating ideas

Detecting business relevant value of ideas

Key principles and elements of entrepreneurial behaviour

Distinctive entrepreneurial practices of SME

By the end of the course, students are expected to have

improved their

Communication / team-work skills

Ability to establish and use networks

Project and time management

Information gathering and proceeding skills

Decision skills and familiarity with risk assessment and

strategic thinking

Both individually and as part of a group, students will be

able to communicate problem solutions in a concise way

Over the course, the following main competencies will be

trained: Recognizing and developing innovation / business

opportunities; Relationship competencies in person-to-

person or individual-to-group-based, partly cross-cultural,

interactions; Conceptual competencies, reflected in

entrepreneurial behaviours; Organizing competencies

Strategic competencies, i.e. setting, evaluating and

implementing the strategies of the team / firm;

Commitment competencies, i.e. capability to move ahead

with a project; Self-reflection and self-assessment

4 Learning methods and

organization of learning

Learning by developing:

Communication with firms and competing student groups. The course is based on team work, guided by a teacher who acts as coach / mentor

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Practical work is conducted parallel to lectures and seminars

Introduction into the case by case representatives

Introductory lectures / seminars on theories and methods

Exemplary video lectures, Video conferences with firm representatives

Group work, -discussions, brainstorming

Use of Open learning environments and Social media

During a final Innovation Workshop competing ideas are

presented and assessed by a jury of experts; final individual

and team evaluation

5 Requirements (work

requirements, attendance,

process learning)

The course is teamwork-based, i.e. attendance is

mandatory

Students are required to deliver a letter of motivation and

to fill in a prior-to-project questionnaire

Individual Work journal written over the entire project

period / Reflective diary

Individual notes to be included into group report

Obligatory group report; Obligatory group presentation

The project report shall present resources and actions to

solve the task assigned by the case firm/organisation

6 a Formative assessment

Individual work journal and presentations in class

Business opportunity team report: Presentation of business

idea and tentative action plan for implementation

Peer evaluation. You will be evaluated by each of your

teammates for your participation.

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b Final assessment

Evaluation of individual Work Journal, oral group

presentation of a business idea / opportunity and Business

opportunity team report

Evaluation of the final result will consist of two parts:

1. Project report for the case companies

2. Final presentation at the Innovation Workshop

3. Individual course evaluation after completed Business

Innovation Workshop

7 Grades Passed / failed

8 Practical training Real life innovation work, partly On line communication

9 Internationalisation Involved international students; Potential for networking

across borders

10 Syllabus Sarasvathy et al. on

http://www.effectuation.org/learn/effectuation-101

Osterwalder, Business Model Canvas

Ries, Lean Startup

Hand-outs: Guidelines Work Journal; Student team project

activities; Article collection

http://www.effectuation.org/learn/effectuation-101

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Course title Project Management

Course code


Semester Autumn


Location Alta


Prerequisites, target groups and social relevance of the subject:

Project Management is an obligatory course for students in the bachelors of Cultural & Creative Entrepreneurship. Also open for international students on Campus Alta. The use of projects is increasing in a world that is constantly changing.


Learning outcomes Knowledge and understanding. - Know some vital terms in the terminology of projects

which are related to some important stages of the life cycle of the project; the initiation, teambuilding, planning, organising, controlling and learning.

Skills.

- - Be able to use the knowledge introduced in the course in real projects.

General competence.

- Have a necessary confidence in project manager to be a manager of small projects.


Mainly teacher presentations and group discussions. The course takes the view of an organisational perspective, which focuses on projects as temporary organisations that act within the border of an on-going base organisation. We introduce some vital terms in the terminology of projects, which are related to some important stages in the life-cycle of the project; the initiation, teambuilding, planning, organising, controlling and learning. The role of the project manager will be seen in the light of being the main responsible person in a project. We also use one lecture focusing on an important issue when planning a project in the public sector; the cost-benefit analysis.

Examination and evaluation Summative: - Obligatory group/individual term paper. The paper shall

present different views of one part of the course by using at least 2 articles or books in addition to the course-literature. The paper has to be approved before the students can present themselves for the final exam.

- Individual written 4 hour exam. - Grades A – E for passed exam, F for failed.

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- Possibility of re-sit exam in case of F.






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Course title Social Media and Communication

Course code

Course category Mandatory for 2nd year’s students registered in the Cultural &

Creative Entrepreneurship programme and the Media Production

programme. Open to students from other programmes.

Semester Spring

Credits (ECTS) 10ECTS

Location Alta


Prerequisites None beyond those in admission requirements for the program.

Content An introduction to social media and new technologies, with an

emphasis on understanding and using social media and networked

user-generated content for different communication purposes.

Relevance in study program The course is also part of the Bachelor program in Arctic Adventure

Tourism and Media Production.

Learning outcomes Knowledge

The student has:

Basic knowledge of social networking sites’ role and potential in marketing

Basic knowledge of how social networking sites affect us. Why do we use them? How do we (re)present ourselves? Is privacy possible? How does information spread?

Basic knowledge of copyright and fair use laws and regulations with an emphasis on the Internet

Skills

The student is able to:

Make use of different channels of media for strategic communication purposes

Evaluate a simple publishing contract with regards to basic legal matters and is able to register his/her own material as copyrighted.

General Competence

The student is able to:

Understand and facilitate various media for communication purposes.

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Discuss the importance of managing copyrights and fair use in creative businesses.

Social relevance of the

subject

Knowledge, skills and competence of media are factors of increasing

importance at all levels of society.

Structure, scope and

organization, including

obligatory parts.

Mainly lectures, following a weekly time schedule.

Individual work, including obligatory assignments.

Teamwork, including obligatory assignments.

Examination and evaluation - Formative evaluation (work requirements, obligatory

lessons etc.)

- Minor oral presentations and written assignments

must be approved before final examination can take

place.

- Summative evaluation (formal evaluation for the

testimony)

- 5-day home exam.

Letters A–F. E is the lowest passing grade. F is failure.

Resit exam See the guideline for resit examination on:


Internationalization Open to international students. Prerequisites apply.

Resit exam

Instruction and examination

language

Lectures will be given in English.

Syllabus - Bernoff, J. and Li, C. (2011): Groundswell, Expanded and Revised

Edition: Winning in a World Transformed by Social Technologies.

Boston: Harvard Business Review Press

- Rainie, L and Wellmann, B. (2013): Networked – The New Social

Operating System. Cambridge: MIT Press

- Mayeux, J. and Bengal, O. (2013): New Frontier of Copyright Law

and Fair Use on the Internet: Essential Guide for Writers, Bloggers,

Video Producers, Web Designers and Music Producers [Kindle

Edition]. Amazon Digital Services


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Course title Event Management

Course code


Semester Spring


Location Alta



Event Management is an obligatory course for students in the bachelors of Cultural & Creative Entrepreneurship * The course is also open for all other students at UiT.

* The course “GoLive I” contains a field practice related to the Event Management course, 10 ECTS. “GoLive I” is open for all Event Management students, and is obligatory for the Cultural & Creative Entrepreneurship students.

Content Purpose: In a growing events industry it is a demand for suitably qualified graduates who have the ability to understand the events field. The course aims to give the students’ knowledge about different events, event tourism and the connection with, and impact on the community. Social relevance of the subject: The society in general needs knowledge about the importance of how to organize and manage events such as festivals, sporting, entertaining and cultural events, as well as exhibitions and conferences. This competence is also transferable to other societal areas.

Relevance in study program The course is mandatory for the achievement of a Bachelor Cultural & Creative Entrepreneurship.

Learning outcomes Knowledge and understanding. After completing the course: - The candidate understands the essentials of “what is the

event field”, with planning, managing, implementing and evaluating projects in the event business and related fields of work.

Skills. After completing the course:

- The candidate is able to see the importance of co-operation in networks as means for learning and developing.

- The candidate is able to understand planning, managing, implementing and evaluating projects in the event business and related fields of work.

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- The candidate is able to take responsibility for given assignments in a project.

- The candidate is able to communicate ideas, and reflect upon fellow students´, lecturers´ and professionals´ ideas and suggestions concerning a project.

- The candidate is able to detect and employ basic theory when carrying out ideas and plans for a given project.


Methodology and design: - Lectures - Workshops - Class discussions - Written assignments

Examination and evaluation Summative: - Class participation 70% (If not fulfilled, the students can

apply for writing an extra written assignment) - Written 4 hour exam. - Grades A – E for passed exam, F for failed. - Possibility of re-sit exam in case of F.






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Course title GoLive I

Course code


Semester Spring



Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship program.

All students enrolled in the GoLive I course, must also be enrolled in the Event Management course, or must have passed the Event Management course in advance.

Content Purpose: The course aims to enable the students to make use of Learning by Developing1 as a framework for theoretical and practical learning. The students will employ the method, supervised by the course lecturer, in co-operation with professionals in the field of event and related businesses. The students will be assigned to a specific event project. Social relevance of the subject: The society in general needs knowledge about the importance of how to organize and manage events such as festivals, sporting, entertaining and cultural events, as well as exhibitions and conferences. This competence is also transferable to other societal areas.


Learning outcomes Knowledge and understanding. After completing the course: - The candidate knows how to employ Learning by

Developing as a tool for learning and development. - The candidate understands the essentials of planning,

managing, implementing and evaluating projects in the event business and related fields of work.

Skills. After completing the course: - The candidate is able to employ co-operation in networks

as means for learning and developing. - The candidate is able to participate in planning, managing,

problem solving, critical reasoning, implementing and

1 Learning by Developing (LbD) is an innovative operating model, which requires students to undertake projects

rooted in the world of work aiming to produce new practices, the progress of which requires collaboration between teachers, students and workplace experts. LbD may also be described as a learning vehicle for the development of two sets of competences. The first being generic such as work/life knowledge and skills and the second being subject specific competences. LbD also contributes to regional development through the student interaction on projects and especially through the University playing a strong role in creating international links. Much effort is expended in ensuring local, regional and international ties. (Laurea University, Helsinki, 2008)

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evaluating projects in the event business and related fields of work.


- The candidate is able to take responsibility for given assignments in a project.

- The candidate is able to communicate ideas, and reflect upon fellow students´, lecturers´ and professionals´ ideas and suggestions concerning a project.

- The candidate is able to detect and employ basic theory, in a practical case, and carrying out ideas and plans for a given project.


Methodology and design: - The students will make use of Learning by Developing as a

framework for theoretical and practical learning. - The students will employ the method, supervised by the

course lecturer, in co-operation with professionals in the field of culture-related projects.

- The course will take use of a variety of different methods, with a main emphasis on Learning by Developing.

- Workshops - Journaling, reflection, evaluation - Written assignments (log, reflection paper and project - report) - Oral presentations - Practical experience

Examination and evaluation Formative evaluation: The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper and a team project report where the project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation: Team project report and oral presentations count for 100% of the total mark. Grades A – E for passed exam, F for failed. Possibility of re-sit exam in case of F.



Instruction Will be given in English. Project report and oral presentation may be answered in Norwegian or English.



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Course title GoBusiness II

Course code


Semester Autumn




Open exclusively to students in the Bachelor Cultural & Creative Entrepreneurship program. The course GoBusiness I: Venture Development and Economy must be approved as passed before entrance to GoBusiness II.

Content To write a business plan, individual or in team with others, and register an enterprise, for real or for practice through the concept of Student Enterprise2.


Learning outcomes Knowledge and understanding

The candidate knows the structure of a business plan.

The candidate knows the outline of processes and necessary considerations for the development of a business plan and registration of an enterprise.

Skills.

The candidate is able to develop a business plan, based upon his or her own business idea and consider an ideas commercial potential.

The candidate is able to make decisions related to the development of his or her business plan.

The candidate is able to complete the registration process for his or her enterprise (for real or for practice).

General competence.

The candidate is able to communicate ideas, and reflect upon networks’ and business partners’ ideas and suggestions concerning the development of his or her business plan.

The candidate is able to detect and employ basic theory for developing his or her business plan.

2 http://studentbedrift.no

http://studentbedrift.no/

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Methodology and design: The course builds upon the 1st year course GoBusiness I: Venture Development and Economy. In GoBusiness II the students write their own business plan, and formally register their enterprises. There will be no ordinary lecture hours, only regular meetings by appointment and 2-3 open seminars. All the ventures are assigned to a supervisor through the process. In addition, each venture must sign an agreement with a mentor from the trade. Note that Finnmark University College is not financially or legally responsible for any decisions or actions on behalf of the students' real ventures.

Examination and evaluation Formative evaluation: 2 drafts must pass as approved before summative evaluation can take place. Summative evaluation: Final draft and registration of enterprise. Approved or Not Approved (Fail)

Practical training No

Instruction Will be given in English. Business plan may be written in Norwegian or English.


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Course title GoLive II

Course code


Semester Autumn




Open exclusively to students in the Bachelor of Cultural & Creative Entrepreneurship program. The courses GoBusiness I: Venture Development and Economy and GoLive I must be approved as passed before entrance to GoLive II.

Content The course aims to take the students to a proficient level of Learning by Developing3 as a framework for theoretical and practical learning, and also provide students with experience in implementing their business plans.


Learning outcomes Knowledge and understanding

The candidate knows the outline of processes and necessary considerations for the implementation of a business plan.

The candidate knows how to employ Learning by Developing at proficient level.

The candidate understands the essentials of planning, managing, implementing and evaluating creative business projects.

Skills.

The candidate is able to implement his or her business plan and take use of and further develop knowledge acquired in the GoBusiness course series.

The candidate is skilled in co-operation in networks as means for learning and developing.

3 Learning by Developing (LbD) is an innovative operating model, which requires students to undertake projects rooted in

the world of work aiming to produce new practices, the progress of which requires collaboration between teachers,

students and workplace experts. LbD may also be described as a learning vehicle for the development of two sets of

competences. The first being generic such as work/life knowledge and skills and the second being subject specific

competences. LbD also contributes to regional development through the student interaction on projects and especially

through the University playing a strong role in creating international links. Much effort is expended in ensuring local,

regional and international ties. (Laurea University, Helsinki, 2008)

36

The candidate is skilled in planning, managing, implementing and evaluating creative business projects.

General competence.

The candidate is able to communicate ideas, and reflect upon networks’ and business partners’ ideas and suggestions concerning the implementation of his or her business plan.

The candidate is able to detect and employ basic theory for implementation of his or her business plan.

The candidate is responsible for creating his/her own innovative assignments.

The candidate communicates ideas, as well as reflects and acts upon professionals´ ideas and suggestions concerning a project.

The candidate detects and employs theory when planning and carrying out ideas for a given project.

The candidate is able to find literature of relevance to supplement his/her own competence.

The candidate has sufficient competence to manage his/her assignments.


Methodology and design: The course builds upon the previous course GoBusiness I: Venture Development and Economy, and GoLive I. In GoLive II the students implement their business plan through their enterprises. There will be no ordinary lecture hours, only regular meetings by appointment and 1-2 open seminars. All the ventures are assigned to a supervisor through the process. In addition, each venture must sign an agreement with a mentor from the trade. Note that Finnmark University College is not financially or legally responsible for any decisions or actions on behalf of the students' real ventures. The students will make use of Learning by Developing as a framework for theoretical and practical learning, as learned in Go Live I. The students will employ the method, supervised by course lecturer, in co-operation with case-owners. The projects content will reflect upon the student´s professional interests and/or developmental needs. The course will take use of a variety of different methods, with a main emphasis on Learning by Developing.

- Workshops; initiated, planned and run by the students. - Journaling, reflection, evaluation - Written assignments (log, reflection paper and project

report) - Oral presentations - Practical experience

Examination and evaluation Formative evaluation:

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The students are required to keep an up to date individual log, describing their learning process and the progress of the project. Based upon the log the student will hand in an individual reflection paper and a project report where the project is measured on a theory basis. All obligatory assignments must pass as approved before final evaluation can take place. Summative evaluation: Reflection paper, theory based report and oral presentation. Approved or Not Approved (Fail)


Instruction Will be given in English. Reflection paper, project report and oral presentation may be given in Norwegian or English.


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Course title Exam philosophicum

Course code

Level Bachelor (third year, spring semester)

Semester Spring


Location Alta


Prerequisites Completed the two first years of bachelor in Cultural & Creative Entrepreneurship with at least 100 ECTS passed.

Content Main topics: -History of Philosophy, Scientific History and Ethics. The two first deals with different schools of thinking and philosophers during the history that has formed our scientific traditions. -In Ethics the focus is on central ethical theories which explore the prerequisites for correct moral action.


Learning outcomes After fulfilled course and passed exams of the course the student should have these results: Knowledge -Knowledge of the central questions which can be raised to humans of moral and political practice as these are answered during the history of philosophy and as they are raised today. -Elementary introduction to scientific thinking and academic writing. Skills/abilities -Be able to reflect critically over your own standing in managing and producing scientific knowledge. This goes for scientific theory and ethical aspects of these actions. Competence -A good ground for further studies


Lectures runs over 9-12 weeks and is organized with lectures (2 hours a week) and seminars (3 hours a week). Seminars are directed towards different disciplines, but do not have bindings for later graduating studies. All lectures and seminars are given in English.

Coursework Written paper appr. 5 pages (2000 words) and oral exam. Both must be passed. The paper and exam is given a total grade

Examination and evaluation 70% attendance is required in order to take the exam. Summative evaluation and grading: scale A – F with F for failed:



Syllabus The syllabus will be published at semester start


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Course title Research design and BA thesis

Course code


Semester Spring


Location Alta



Obligatory course for students in the Bachelor of Cultural & Creative Entrepreneurship programme. The full BA Cultural & Creative Entrepreneurship program except for the thesis (i e 160 ECTS) must be passed before the submitting of the thesis for assessment. Compulsory for students in BA Cultural & Creative Entrepreneurship.

Content and purpose The thesis is the final task of the BA Cultural & Creative Entrepreneurship degree. The student shall undertake individually a minor research project based on empirical fieldwork and use of analytical perspectives from the studies. Students will gain experience in designing, executing and reporting a topic relevant for the cultural and creative industries and/or related sectors of society. The research design methodological aspects of the work will be dealt with in a course at the beginning of the semester. Topics:

- Purposes - Use of theory - Types of data - Data collection and sampling - Analysis - Reporting: the thesis

Individual guidance / mentoring will be given throughout the process of the thesis work. The student and mentor will agree on a plan and calendar for the guidance.

Learning outcomes Knowledge and understanding. After completing the course students will:

- Have specialized knowledge in the subject of the thesis - Have an understanding of the interrelationship between

theory and data - Have proficiency in the use of research tools - Know how to develop and undertake minor empirical and

analytical tasks Skills. After completing the course the students will:

- Be able to reflect on and discuss issues of Cultural and Creative Industries theory and practice

- Have skills in handling written material of some size - Be able to plan and undertake assembling data, analyzing

these critically and report the work reflectively

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General competence. After completing the course the students will:

- Have experience in conducting research on a small scale - Have experience in dealing analytically with a limited

theme - Be able to undertake examinations of local and regional

topics - Be able to work independently and take advantage of

guidance

Structure, scope and organization, including compulsory elements

Methodology and design (compulsory): - Lectures - Seminars

Thesis - The thesis topic has to be accepted by mentor - Individual guidance according to a plan set up by student

and mentor - Mentor resource per student: 30 hours

Examination and evaluation Formative evaluation: To be assessed and accepted by course responsible teacher(s) before submittance of thesis:

- Assignment 1: One page on suggested thesis theme with explanation for choice, presented in seminar

- Assignment 2: 3-5 pages developing the theme, the paper presented in seminar

- Assignment 3: A paper related to the course in design and methodology, approximately 5 pages.

Summative evaluation:

- Exam only in semesters when design and methodology course is given.

- Thesis can be written in English or Norwegian. - Thesis size approximately 25 pages / 10000 words, to be

submitted within 1 June. - Thesis to be graded by external assessment together with

an oral examination; decisive weight given to the written thesis.

Marks - Grades A – E for passed exam, F for failed. Possibility of re-sit exam in case of F.


Instruction Will be given in English.



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