creative entrepreneurship conference team project: team 2
TRANSCRIPT
TEAM MEMBERS
NR.
NAMEORGANIZATIO
NROLE CONTACT
1. Maria Moscalu StudentTeam
member79600629
2. Natalia Deduh BloggerTeam
member079441465
3. Alexei Burciu FreelancerTeam
member079967184
4.
5.
TARGET AUDIENCE/CENTER BENEFICIARIES
Primary target audiences (willing to open business)•Students•Freelancers•Middle managers•Young mothers•Hand made masters•IT engineers
Secondary target (willing to explore resources)•Talent hunters•Producers •Investment angels
SERVICES AND INFRASTRUCTURE PROVIDED• All office facilities (as in business incubators,
equipment, conference rooms, broadband internet)• Consultant and technical staff• Outsourcing companies (accounting, legal advice etc.)• Space for showcase success-stories “Showrooms” (i.e.
handmade exhibits) • Vehicle and bicycle parking• Green spaces/terraces, amusement zone, table sports• Children room• Good interior design, creative atmosphere, coffee
shops etc,• First medical aid/ Drugstrore
FEES FOR SERVICES
• Some part of free services, i.e:– Conferences/events (Training, seminars, master classes,
concerts, fashion shows etc.)– First free visit
• Workplace space rent: Eur 30+ per month• Space rent for participant entities (Showrooms, coffee
shops etc): `Eur 5 per sq. meter• Tickets to paid events• Courses and trainings: on premise• Exclusivity fees: upon negotiations• Side services: hosting etc.
• * discount system for refferals
EXPENSES AND SUSTAINABILITY OF THE CENTER
• Space rent/bank credit fees• Assets acquisition• Variable costs: electricity, internet, water, maintenance• Payroll for maintenance and administrative personnel• Reparations funds• Organizational expenses (trainers fees) • Equipment rent• Advertising and promotion budget• Taxes
It has to be a non-profit structure in order to mix the income from direct sales with possibilities of accessing donor funds
PARTNERSHIPS ESTABLISHED BY
THE CENTER• Professional associations• Universities• Government• Training centers (Providers of trainings services)• Big companies• External donors• Artists/Designers • Other cowering and excellence centers• Other hosting facilities: hotels, hostels, restaurant• Producers• Ad&PR agencies• Talent hunters• Investment companies (Funds/banks)
ACCESSIBILITY AND LOCATION OF THE CENTER
• A place with possibility to access from different city regions (with public and private transport)
• Preferably not in center of the city, but in neighborhood of a landmark or a park) in order for it to become an art object in this park
• Another option is to rebuild an old factory
BRANDING AND MARKETING OF
THE CENTER• Branding: memorable and up-to-date naming and
brand ID• As it will be a non profit org. we can make
interesting advertising cases that get lost of free media and PR coverage
• To use umbrella brand strategy and brand extension: use brand as a quality mark for events, branded accessories etc.
INTERNATIONAL COLLABORATION WITH OTHER
CENTERS IN THE NETWORK
• Possible to buy existing franchiseOr• Attract founders/owners of foreign
working centers as stakeholders for the project
• Experience sharing, info visits