creative entrepreneurship conference team project: team 2

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Creative Entrepreneursh ip Conference

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Creative Entrepreneurs

hipConference

BOUQUET

TEAM NAME

TEAM MEMBERS

NR.

NAMEORGANIZATIO

NROLE CONTACT

1. Maria Moscalu StudentTeam

member79600629

2. Natalia Deduh BloggerTeam

member079441465

3. Alexei Burciu FreelancerTeam

member079967184

4.

5.

TARGET AUDIENCE/CENTER BENEFICIARIES

Primary target audiences (willing to open business)•Students•Freelancers•Middle managers•Young mothers•Hand made masters•IT engineers

Secondary target (willing to explore resources)•Talent hunters•Producers •Investment angels

SERVICES AND INFRASTRUCTURE PROVIDED• All office facilities (as in business incubators,

equipment, conference rooms, broadband internet)• Consultant and technical staff• Outsourcing companies (accounting, legal advice etc.)• Space for showcase success-stories “Showrooms” (i.e.

handmade exhibits) • Vehicle and bicycle parking• Green spaces/terraces, amusement zone, table sports• Children room• Good interior design, creative atmosphere, coffee

shops etc,• First medical aid/ Drugstrore

FEES FOR SERVICES

• Some part of free services, i.e:– Conferences/events (Training, seminars, master classes,

concerts, fashion shows etc.)– First free visit

• Workplace space rent: Eur 30+ per month• Space rent for participant entities (Showrooms, coffee

shops etc): `Eur 5 per sq. meter• Tickets to paid events• Courses and trainings: on premise• Exclusivity fees: upon negotiations• Side services: hosting etc.

• * discount system for refferals

EXPENSES AND SUSTAINABILITY OF THE CENTER

• Space rent/bank credit fees• Assets acquisition• Variable costs: electricity, internet, water, maintenance• Payroll for maintenance and administrative personnel• Reparations funds• Organizational expenses (trainers fees) • Equipment rent• Advertising and promotion budget• Taxes

It has to be a non-profit structure in order to mix the income from direct sales with possibilities of accessing donor funds

PARTNERSHIPS ESTABLISHED BY

THE CENTER• Professional associations• Universities• Government• Training centers (Providers of trainings services)• Big companies• External donors• Artists/Designers • Other cowering and excellence centers• Other hosting facilities: hotels, hostels, restaurant• Producers• Ad&PR agencies• Talent hunters• Investment companies (Funds/banks)

ACCESSIBILITY AND LOCATION OF THE CENTER

• A place with possibility to access from different city regions (with public and private transport)

• Preferably not in center of the city, but in neighborhood of a landmark or a park) in order for it to become an art object in this park

• Another option is to rebuild an old factory

BRANDING AND MARKETING OF

THE CENTER• Branding: memorable and up-to-date naming and

brand ID• As it will be a non profit org. we can make

interesting advertising cases that get lost of free media and PR coverage

• To use umbrella brand strategy and brand extension: use brand as a quality mark for events, branded accessories etc.

INTERNATIONAL COLLABORATION WITH OTHER

CENTERS IN THE NETWORK

• Possible to buy existing franchiseOr• Attract founders/owners of foreign

working centers as stakeholders for the project

• Experience sharing, info visits

NEEDS ADDRESSED BY THE CENTER

• Merge recourses• Create space for ideas generation• Assist small businesses, startups and

freelancers• It should also be a place for simple

time spending and a place for enhancing qualifications.