Innovative vs Status Quo Brands

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Post on 14-Aug-2015




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<ol><li> 1. INNOVATE OR DIE </li><li> 2. Direction + Decision 2 </li><li> 3. 3 3 </li><li> 4. 4 4 </li><li> 5. 5 5 </li><li> 6. Competitive Landscape 6 </li><li> 7. OPPORTUNITIES &amp; THREATS 7 </li><li> 8. Stop Attributes plodding frightened complacent vanilla faceless amateurish just OK inconsistent authoritarian nickel-and-dimer cautious political big siloed bureaucratic slow dusty staid humorless timid old-fashioned so yesterday rudderless aimless closed-minded unloved dulldowdy traditional snooty serious flat unimaginative elitist its complicated </li><li> 9. Keep Attributes admired advocate customized knowledgeable professional friendly strategic approachable stable aspirational focused seasoned intelligent hard-working creative ethical transactional confident expert broad credible humanitarian honestyresponsive thoughtful polished strong dependable trusted bright </li><li> 10. Want Attributes advocate creative admired 33 easy bold winning aggressive transparency friendly fresh innovative nimble strategic approachable aspirational focused willing proactive responsive flexible speedy entrepreneurial insightful different confident easy listening self-promoting techie polished slick smooth youthful political ingenious optimistic </li><li> 11. Animal Today SLOW AND STEADY, BUT CUMBERSOME. </li><li> 12. Animal in Future SPEED AND AGILITY. </li><li> 13. Vehicle Today A LITTLE BORING, BUT WE NEVER BREAK DOWN. </li><li> 14. Vehicle in Future INNOVATIVE AND QUICK. 45 </li><li> 15. Beverage Today GOOD FOR YOU. AN AMERICAN CLASSIC </li><li> 16. Beverage in Future 51 Red Bull: Get some new, fresh energy High end scotch or brandy: Really, really good; incredibly solid and valuable; worth it. Snapple: All sorts of variety; great tasting </li><li> 17. DEEP HUMAN NEEDS 17 </li><li> 18. INFORM &amp; INSPIRE </li><li> 19. BRAND PERSONA 19 </li><li> 20. BRAND EVIDENCE 21 </li><li> 21. 22 BRAND VISION </li><li> 22. 23 BRAND ESSENCE </li><li> 23. INNOVATE OR DIE </li></ol>


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