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How Lamberton Rake Is

Bringing Extraordinary

Tools to Ordinary People

CASE STUDY | 01

> Layout was blocky and text-heavy

> Product page lacked photographs and appealing product descriptions

> Unoptimized contact page that didn’t encourage engagement

Although Lamberton Rake has an innovative product, their website was outdated and their sales page discouraged conversions. Their website had become a deadweight to their company, mostly neglected and not giving them any sales or conversions.

With the right tool you can do anything. The Lamberton Rake is an extremely versatile tool, useful for everyone from farmers to contractors to homeowners. Built with high tensile strength steel and designed for a multitude of uses, the Lamberton Rake has become an invaluable tool to trailblazers, firefighters, farmers, homeowners, and many more.

THE PROBLEM

THE LAMBERTON RAKE

CASE STUDY | 02

The goal of websites is simple: capture leads and sell your products (or brand or services). Lamberton Rake needed help with both these areas.

We wanted to establish credibility with their brand, address the many audiences they were targeting, and start capturing leads.

To bring in social proof and showcase the e�ectiveness of the Lamberton Rake, we brought in testimonials and success stories and showcased them throughout the site, featuring them predominantly on the landing page.

Testimonials

OUR PROCESS

> No lead capture process

> No social media integration

CASE STUDY | 03

The versatility of the Lamberton Rake meant that there were di�erent selling points for a variety of audiences. We brought out some of their unique selling points in sections that would appeal to each audience.

Targeted audiences

Lamberton Rake had no process to quickly convert visitors into leads, which could then be converted into eventual sales. We developed an o�er that visitors would find interesting to start a relationship and raise sales.

Lead capture

We created a mobile-friendly, visitor-focused website with a strong focus on lead capture. We placed testimonials and project images throughout the landing page, combined with specific product benefits to keep visitors engaged and showcase the best of the Lamberton Rake.

THE RESULTS

CASE STUDY | 04

Lamberton Rake’s new website could capture leads e�ectively, sell to a variety of target audiences, and start building a relationship with visitors from first glance.

With a cleaner, more credible layout and a way to capture and nurture leads, Lamberton Rake can better reach their audience and get their product into the hands of the people who need it.

> Mobile-friendly site

> Open, readable format (with lots of white space)

> Built social proof and credibility with testimonials and images of the Lamberton Rake ‘in action’

> Social media integration

> Clear, easy contact process

> Image-rich layout

> Valuable lead capture o�er

CASE STUDY | 05

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BEFORE/AFTER RESULTS

TURN YOUR WEBSITE INTO A LEAD-CONVERTING MACHINE!

Is your website capturing leads and selling them? Or is it nothing but a

deadweight, taking valuable time and resources with

nothing to show for it?

Turn your website into a strong marketing platform that will

convert leads and sell your brand for you.

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