r+i: innovative narrative for modern brands
TRANSCRIPT
Innovative Narrative for Modern Brands
© 2016 R+I Creative ltd. www.ricreative.com
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We deliver content marketing solutions to help brands connect with influential consumers & audiences
So What is Content Marketing?
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Content marketing is about...
Creating and distributing relevant and valuable content
Source: Content Marketing Institute
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Content marketing is about...
Attracting, acquiring, and engaging a clearly defined and understood target audience
Source: Content Marketing Institute
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Content marketing is about...
Creating interesting information your customers are passionate about so they
actually pay attention to you
Source: Content Marketing Institute
A content marketing strategy can leverage all story channels
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Print Online In-person Mobile Social, etc… Video
4 Reasons to Work with Us
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We create all types of formats
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& we know which one is the best to meet your goals.
1 We are content specialists
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2 We create successful content
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6 MILLION 1.1 MILLION 350K 2 MILLION Views Views Views Views
Ubisoft Paypal Avex Entertainment
#2
Influencers Film
We have proven it with our previous works for leading brands.
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Influencers Film Reebok Paypal Rethink.Asia
To create relevant stories & maximize the impact of your campaign
3 We engage the right influencers
Dao Yi Chow Steve Stoute Vanness Wu Swizz Beatz YellOwStaR Fu Sheng (Cheetah Mobile)
CULTURAL INFLUENCERS
CELEBRITIES NEXT GENERATION ATHLETES
TOP BUSINESS LEADERS
2013 CFDA Winner
Ad Age Executive of the Year
MTV Music Awards Taiwan Nominee
3x Grammy Awards Winner
Head of eSports Paris Saint-Germain
Largest internet and mobile security corporation
in China
#2
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Abi Findlay, Brand & Creative Director Nike Foundation
Salah Al-Dujaili, Brand Manager Ubisoft Germany
Sebastien Besson, CEO of Armand de Brignac
“The whole organization thinks it's an amazing film and it so brilliantly captures
what Girl Hub Rwanda is. We now have a tool that we can show to
partners, potential funders and they get what we do and can see how important and
incredible our work is.”
“The feedback we are receiving from press, community and influencers for The Division: Into Chaos is amazing in regards to production value and narrative giving a
real added value to our game, and is already exceeding what we envisioned
for this documentary production.”
“R+I Creative team was able to understand the very essence of our
brand and delivered an event exceeding all expectations.
The team intuitively knew what needed to be done and ensured all the big and
small details were covered.”
4 We strive to deliver excellent services We know how to take care of your needs to exceed your expectations.
Design
• Motion Graphics • Digital Design • Display Content • Creative & Art Direction • Brand Identity
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• Branded videos • Brand documentaries • Commercials • VR & AR • Teaser videos • Viral videos • Case Study videos • Corporate/Institutional videos • Lookbook videos • Music videos • Event Recap videos
• Website / App • User Experience • Social Media
• Live Event • Product Launch
Services/Products
Interactive
Brand Experience
End-to-end Production
Distribution & Media
Video Content
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We are a creative partner for global companies and the world’s next top brands
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Check Out Our Recent
Work
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ENGAGING A WIDER AUDIENCE BEYOND GAMERS
An immersive and informative genre between docu-style film and real-life situations to show how to react to a situation of chaos following a pandemic, mixing gameplay and reality, as well as staging the realistic plausibility of this scenario along with interviews of the experts.
Ubisoft: The Division “Into Chaos”
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View Case
Brand Documentary
HOW TO PROMOTE PRODUCT FEATURES THROUGH VISUAL METAPHORS Composed of different creative techniques of shoot, stock, animated stills and kinetic typography with a quirky narrator, R+I created 8 films for Mazda Space, a 2,000m2 facility in the heart of Barcelona, that serves as the central hub for the company’s European events.
Mazda: Cool Car Content
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Viral videos
INTRODUCING A MODERN LUXURY BRAND TO A NEW MARKET
Armand de Brignac: Official Singapore Launch
During the F1 Grand Prix Week and official launch of Armand de Brignac (Ace of Spades) in Singapore, R+I designed and developed an exclusive brand experience event for the launch of the champagne at an iconic venue — The Marina Bay Sand’s CE LA VI — a venue selected as a celebration of this unique view to Singapore’s Formula One. To add further spice to what already promised to be a memorable launch, R+I, in partnership with BlippAR, created a unique experience, using the Ace of Spades signature symbol and image recognition technology, enabling guests to connect and engage with the brand by unlocking exclusive and tailor-made content.
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Launch Event
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RISE OF NEW HEROES IN THE GAMING BUSINESS A thrilling documentary (12min) featuring 4 French gaming entrepreneurs telling stories about their unusual career paths before they managed to succeed and lived off their passion.
Paypal: Level Up
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View Case
Brand Documentary
INTRODUCING A CULTURAL WINE EXPERIENCE TO A NEW MARKET R+I organized a gala dinner to introduce the world-renowned "Hospices de Beaune" wine auction to Singapore at the prestigious Raffles Hotel — where selected Singaporeans and representatives from Hospices de Beaune could meet, discuss and taste exceptional wines and experience Burgundy’s rich cultural heritage.
Hospices de Beaune: Wine & Charity Gala Dinner, Singapore W
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. Live Event
. Display Content
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NEW FORMAT BOOSTING ENGAGEMENT Founded in 1850, Lane Crawford is China’s first luxury omni-channel fashion retailer. Featuring the largest designer brands portfolio (i.e. 800+ international brands) across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region.
To celebrate their cult sneakers brands, Lane Crawford’s editorial team approached R+I to find creative ways to engage their e-commerce platform’s audience.
Lane Crawford
Advertorial video
COMMUNICATE THE IMPACT OF AN INNOVATIVE SOCIAL PROGRAM
Girl Hub is a strategic collaboration between the Nike Foundation and the UK’s Department for International Development (DfiD) that uses an innovative approach to empower millions of adolescent girls in the global south. Girl Hub Rwanda worked with girls across the country to create the first teen girl brand of the nation — Ni Nyampinga — offering free bi-monthly magazine and a weekly radio show, produced by girls, for girls. R+I was entrusted to deliver an authentic, quality piece of brand storytelling and frame the story within the theme of ripple effect and movement.
Nike Foundation: The Ripple Effect
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Institutional video
TURNING AN ICONIC PLACE INTO A DIGITAL DANCE EXPERIENCE
R+I was approached by the team from Biborg to capture and produce a social experiment for the launch of Just Dance Now mobile game. The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital Out-of-Home screen, at one of the most famous squares in Europe — Piccadilly Circus.
Ubisoft: Just Dance Now
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View Case
Viral video
CELEBRATING THE LAUNCH OF RED BULL STUDIOS PARIS Red Bull Studios is an interdisciplinary contemporary art project, which supports cultural production across recorded music and broadcast disciplines. The program provides emerging and established artists with a platform to realize ambitious projects. After Auckland, Los Angeles, London and Cape Town, Red Bull opened their ninth Red Bull Studios in Paris. R+I was approached by the digital team from Red Bull to conceive and design a digital + video concept called “La Playlist”.
Red Bull: Studios Paris
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. Teaser video
. Website
IDENTIFYING KEY INFLUENCERS DRIVING CULTURE
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. Through this project, R+I aimed: .To share insights on modern pop culture and millennials .To engage audience in a fashion way .To innovate on the storytelling format The project had six million views, was featured on major influential websites and reviewed by Forbes, Huffington Post, Fast Company, Hypebeast, Complex, Contagious, PSFK and many other mass media and industry publications.
R+I Lab: Influencers Film
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Documentary
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Paris 25, rue des Longs-Prés 92100 Boulogne-Billancourt, France +33 1 46 08 00 46 [email protected]
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© 2016 R+I Creative ltd.
www.ricreative.com