40+ brands with innovative b2b content marketing
DESCRIPTION
http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/ I recently asked several marketing professionals in my network the following question: Is there a brand that you would consider an innovator or leader when it comes to their B2B content marketing? The growth of B2B Content Marketing keeps growing and with growth comes the need to differentiate and innovate in order to garner attention through the noise. Dozens of case studies, polls, statistics and white papers prove that B2B Content Marketing drives engagement, trust and conversions. Some of the brands that popped up frequently as I surveyed these marketing professionals were: Hubspot, UPS, American Express, Salesforce, GE, IBM, LinkedIn. All the B2B brands that the marketing professionals mentioned below share one thing in common. The brands are able to illicit an emotional connection, provide relevancy and have an overall “WOW Factor” that make their content marketing pop and stand out from the masses. Brands that are able to be innovative and creative with their content marketing will have a higher probability of success with their campaigns. The various B2B brands mentioned by the 21 marketing professionals below are sharing and producing the most innovative content…but what exactly is innovative content?TRANSCRIPT
We asked 21 Marketing Pros:Which B2B brands have the most innovative content marketing?
Here’s what they said……
Xero, Wistia, Flywheel, Help Scout, Intercom, UnBounce
Danny Scheriber, Marketer at
Zapier
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Zendesk, American Express, Oracle
Amaury Blondet, Managing
Director idea939
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Marketo, Eloqua, Target, PwC, Deloitte, LinkedIn
Andrea Contres, Marketing
Manager at Baker Tilly
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
ADP, Dell, Humana, GE, Sungard, Xerox
Kelly J. Waffle, VP at MarketBridge
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Maersk, GE, Hubspot, Content Marketing Institute
Dan Hutson, VP of
Communications & Marketing at
be.group
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Intuit
Ellen Sirull, Senior Content
Marketing Manager at
Experian Consumer Services
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Intuit
Atomic Reach, Chartbeat
Scott Linabarger, Senior Director of
Multichannel Content
Marketing at Cleveland Clinic
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Exact Target, Lattice Engines, UberFlip, SAP, IBM, Intel
Brendan Cournoyer, Director of
Content Marketing at Brainshark
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Cheryl Wiegert, Content Strategy
Manager at Lowe’s Home Improvement
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
IBM, Xuber
Fernando Larez, Director of
Marketing at VUE Software
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Hubspot, Hootsuite
Chelsea Duran, Social Media Marketing
Manager at Vintage Wine
EstatesSays that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Hubspot, Box.com
Dean Nicolls, VP of Demand
Acquisition at Infrascale
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Blackbaud
Jay M. Thomas, Marketing
Manager at SourceAmerica
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Hubspot
Kerry O’Leary, Marketing Director at
eSchoolView
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Segue Technologies
Maritza Lizama, Chief Marketing
Strategist of LiMón,
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Splunk
Mic Adam, Social Media Policy Creator at Vanguard
Leadership
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Salesforce
Sheryl Cattell, Senior Director of
Marketing at Cross Country
Home Services
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Hubspot, GE
Jill Rowley, Social Selling Evangelist at JillRowley.com
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
Kissmetrics
Brian Breslin, Founder of
Refresh Miami
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
OfficeVibe, Big Ass Fans
Samantha McDuffee, Director of
Marketing at TeamBonding
Says that the B2B Brands with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
UPS
Carol Lustig, Content Manager
at Jarden Consumer Solutions
Says that the B2B Brand with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/
