infographic b2b / manufacturing customer experience insights

Download Infographic B2B / Manufacturing Customer Experience Insights

Post on 22-Jan-2018




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  • Focus on customer experience to drive5x more revenue growth!

    B2B leaders who joined the digital revolution have outpaced their peers. The business impact is clear:

    Scenario 1:

    Scenario 2:

    Manufacturing and High-Tech Engineering companies are failing to capitalise on their data:

    41% of brands say smarter analysis of customer data will do the most to improve customer experience.2

    84% of businesses have experienced a trend toward customers wanting an individualised experience in terms of products, services and content, as well as how they are purchased, delivered or consumed.3

    Be the first mover!

    of manufacturers say customers have become

    less loyal.2

    still dont compile data on customer


    40% 38%

    of B2B companies feel they have a complete

    view of their customers.1

    of brands admit they are losing touch with


    15% 25%

    say they expect that at least half of their customers will buy from them online within three years.4

    of B2B brands say that online marketplaces offer better customer

    experience than their own B2B site.5

    50% 82%

    In this scenario, first movers are proven to yield more.

    They need to Build a Customer Experience worth reliving to boost loyalty.

    Are you digital leaders or laggards?

    What are B2B buyer preferences?

    They need to focus on Customer Analytics to better understand their audience.

    Real growth is had by focusing on innovation in sales and customer experience.

    Source:1 Source: McKinsey Digital Quotient, Oracle partnered with Coleman Parkes to survey 800 CMOs, CSOs, senior marketers and senior sales executives.3 Oracle, The Era I Enterprise: Ready for Anything, April 20164 Forrester Survey, August 20155 The B2B Online Benchmarking Study

    Revenue growth1

    Operating profit1

    Returns to shareholder1

    5x 8x 2x