B2B TERM PAPER PRESENTATIONON AIRLINES INDUSTRY

CHARACTERISTICS OF AIRLINE INDUSTRY

1. The airline industry is highly competitive, is characterized bylow profit margins and high fixed costs, and we may be unableto compete effectively against other airlines with greaterfinancial resources or lower operating costs.

2. The airline industry is characterized generally by low profitmargins and high fixed costs, primarily for personnel, aircraftfuel, debt service and aircraft lease rentals. The expenses of anaircraft flight do not vary significantly with the number ofpassengers carried.

CHALLENGES FACED BY AIRLINE INDUSTRY

• Rising Airline Turbine Fuel (ATF) prices

• Air travel market is clearly sensitive to pricing.

• Most of the civil air carriers are in financial distress.

• Liberalizing FDI in all sectors of civil aviation should encourage greater inflow of capital.

• Infrastructure remains a continuing challenge and potentially is the critical restraint upon the growth of civil aviation.

• Various DGCA actions impose frustrating operational and regulatory barriers.

BASIC CHALLENGES

• Infrastructure

• Congestion

• Lack of technical manpower

• Safety and security

• Land encroachment

• Environment clearances

Jet Airways has a fleet of over 100 aircrafts flying to more than 51 destinationswithin India and over 24 destinations internationally

Jet Airways has over 2.0 million passengers every month (1.7 million domestic &over 0.3 million international passengers)

Each aircraft depending on the configuration has between 140 - 180 seats

Several leading Indian companies have corporate accounts with Jet Airways

Jet operates 350 flights a day for Jet Airways & Jet Konnect and 150 flights a dayfor Jet Lite for domestic destinations

It operates 108 flights a day for international destinations

INTRODUCTION

INOVATIVE B2B MARKETING

First of its kind opportunity for any brand in India

You may take Full or Partial wrap on the aircraft

Available on Jet Airways Boeing 737-800

Your brand will be seen and recalled by millions of passengers

Potential for weaving a great PR activity around this unique option

Front Side of the Boarding

Pass

Back Side of the Boarding Pass with a

Sample Advertisement

1. JET AIRWAYS BOARDING PASSES

Boarding passes are available on all Jet Airways flights and the back of the boarding passwill be branded. It is cost effective, and efficient way to target all the passengers of aparticular airline.

Baggage Tags are available on all JetAirways flights and the back of the baggagetags will be branded.

Cost effective, efficient way to target all the passengers.

A lot of passengers still retain the tags on their hand baggage for a considerable amount of time

2. HAND BAGGAGE TAGS

3. JET AIRWAYS INFLIGHT MAGAZINES

4. IN-FLIGHT MAGAZINE/CATALOGUE

Jet Mall is the In-flight shopping catalogue & is placed in the premiere cabin seat pockets of the Jet airways.Jet Wings is the In-flight magazine of Jet airways.It offer space for ads on the front inside cover, the back cover or the inside pages.The estimated readership is given below:

Jet Wings – 12.5 lacs per monthJet Mall – 5.5 lacs per month

5. CABIN BULKHEAD BRANDING INSIDE AIRCRAFT

Available on all domestic Jet Airways & Jet-Lite flights across India. Branding onarea above seats (approximately 3’ x 1.5’), balance area can be used asbackground of the brand

6. SEAT BACK DEVICES INSIDE AIRCRAFT

Each device is placed on the back of the tray table directly facing the passenger.

Depending on the flight, minimum undistracted unprecedented guaranteed viewing time is 40 minutes to 8 hours inside the aircraft

Branding available both for domestic and international flights

7. IN-FLIGHT ENTERTAINMENT SCREENS

Highly personalized & Highly Captive (the audience is literally strapped to their seats).Available on 24 Jet Airways domestic Aircraft, also available of international aircraft.Two Options:

Full Audience: 30 sec A/V spot played on all screens after the safety video.TV Spot: 30 sec A/V spot played on all the channels. Visible every time passengerchanges a channel.

8. EXTERNAL STEP LADDER

INOVATIVE B2B MARKETING TIE-UPS

Possibilities:Meal Tray CardsBrochure PlacementsProduct Sampling

IDEA LANGUAGE BARRIER BROCHURE CADBURY’S PRODUCT SAMPLING

INNOVATIONS IN AIRCRAFT

Sampling: Can be done in all Jet Airways, Jet Konnect and Jet Lite flights.

Sampling can be done on select cities or on the entire fleet.

Sampling can be taken along with internal branding options like Seat Backs,Bulkheads or In-Flight Entertainment screens.

Meal Tray Cards: Credit card sized booklets can be placed in the meal trays whichcan carry brand/product messages and is a very impressive way to reach thetarget customer.

Brochure Placements: We can arrange to place your brochures in the seatpockets. Passengers entering/exiting the aircraft & the seated passengers canpick them up.

Aircraft Wraps Cabin Bulk Heads

Seat Back Devices Product Sampling

Brochures in Seat Pockets/Meal Tray Card

In-Flight Entertainment Screens

Boarding Passes Hand Baggage Tags

Newspaper StickersGrab Handles on Tarmac

Coaches

On-Line Promotions/E-Ticket Branding

In-Flight Catalogue/Magazine

B2B BRANDING POSSIBILITIES - JET AIRWAYS

ADVERTISING TYPE QTY RATE

(Per Cycle / Month)

Full Aircraft Wraps 1 50.0 lacks

Cabin Bulkheads 4 to 6 per aircraft2.00lacks

Seat Back devices 140 to 180 per aircraft2.0 lacks

Product sampling 50k – 18.0 Lakhs Rs.4.5 per sample

Brochures in seat Pocket/Meal tray Card

10.lac – 18. Lakhs Rs. 15.0 lacks

In-Flight Entertainment One 30 Sec Spot Rs. 9.0 lacks

JET AIRWAYS COMMERCIALS CHART

ADVERTISING TYPE QTY RATE

(Per Cycle / Month)

Boarding Passes 17.5 Lakhs Rs. 21 Lakhs

Hand Baggage tags 18.0 Lakhs Rs. 16.5 Lakhs

Grab Handles on Tarmac Coaches

26 – 34 Per Bus Rs. 45k – Rs 65k

In-Flight Catalogue/MagazineJet Wings 12.5 Lakhs

Jet Mall 5.5 Lakhs

Service Tax @ 10.3 % extra

Lead Time: Boarding Passes, Baggage Tags, 3-4 weeks; Seat back devices, Coach Branding 1-2 weeks

Material: Seat Back devices & Coach Branding : Non- Adhesive Card

JET AIRWAYS COMMERCIALS CHART

IMPORTANT B2B TIE-UPS OF THESE 3 COMPANIES…

1. Ticket booking Companies.2. Tie-ups with Hotels.3. Carrier services.4. Loyalty programs with different Bank’s card

holders.

AIR COSTA AIRLINES

Air Costa is an Indian regional airline based in Vijayawada, Andhra Pradesh.

Commenced operations 15 October 2013

B2B TIE-UPS1. The Air Costa airline’s tie up with Sovika Group to carry atarget of 500 tones of cargo a month in the unused belly space ofthe aircraft has also contributed to the airline’s revenue streamvia ancillary revenues starting December. It is estimated that theairline makes around INR 1 Cr per month for 500 tones of cargo.

Sovika Group is the India’s first 360 degree aviationservice provider. Like crew leasing, Aircraft leasing etc.

CONTINUE…• Air Costa ordered 50 + 50 next generation E-jets i.e. E190-E2

& E195-E2 from Embraer’s.• Embraer is a Brazilian aerospace conglomerate that produces

commercial, military, executive and agricultural aircraft andprovides aeronautical services.

• These ordered E-jets are likely to enter in India by 2019.• The airline plans to focus on improving connectivity between

tier II and tier III cities in India

TIE-UP WITH TRIPFACTORY.COM1. Air Costa has tied up with TripFactory.com to enable travelers

book holiday packages with hotels while booking its flights.(aircosta.tripfactory.com)

2. Packages in the new portal would include flights, hotels, cartransfers and sightseeing options

SPICEJET AIRLINES

Presenting The SpiceJet SBI

Titanium Card

The exclusive SpiceJet SBI Card is empowered to bestow you with remarkablebenefits, convenience & privileges that suit the lifestyle you are accustomed to. Thecard offers you the most sought after services including Cash Back, SpiceJetDiscount Vouchers, Meal Vouchers, Excess Baggage Vouchers, Lounge Access &Incremental rewards on your spends. This card will surely make your journeysmooth and delightful

ADVERTISE WITH US

Why choose this medium:• Your marketing message gets higher visibility in a zero-competition environment.• High attention span and time to assimilate product details.• Ability to reach a wide spectrum of passengers including HNIs, Entrepreneurs,

Professionals, Students, and Homemakers across the country who travel on holidays and work.

1) Boarding Pass:

2) Food Tray Tables:

3) Cabin Baggage Tag:

Thank you